Spotify Reserved<\/a>. <\/p>\n\n\tIn partnership with Live Nation, starting in the U.S. this summer certain artists will be able to use Reserved to set aside tickets for fans on the platform. Spotify will use streams, shares and other types of activity to \u201cidentify an artist\u2019s most dedicated fans and hold two tour tickets for them.\u201d Fans will have a day-long window to make a ticket purchase if selected. The streaming giant provided no further details and noted that \u201cthere will be significantly more superfans than there are seats available on a tour, so not every fan will receive an offer\u201d; its previous efforts to get involved with ticketing were not a major success.<\/p>\n
\n\tSpeaking on the UMG partnership, Spotify co-CEO Alex Norstr\u00f6m says, \u201cSolving hard problems for music is what Spotify does, and fan-made covers and remixes are next. What we\u2019re building is grounded in consent, credit, and compensation for the artists and songwriters that take part. Through each technological transformation, we have worked together with [UMG chairman Lucian Grainge] and his team to evolve the music ecosystem into a richer, more beneficial experience for fans and a more rewarding outcome for artists and songwriters.\u201d<\/p>\n
\n\tUMG Chairman-CEO Lucian Grainge adds, \u201cThe most valuable innovations in the music business always bring artists and fans closer together. That principle is at the heart of this pioneering AI-enabled superfan initiative, which is designed to support human artistry, deepen fan relationships, and create additional revenue opportunities for artists and songwriters. Building on our long track record of leading the industry through technology changes, and collaborating with the team at Spotify, this initiative is firmly artist-centric, rooted in responsible AI, and will drive growth for the entire ecosystem.\u201d<\/p>\n<\/div>\n
\u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n \u2018 Some details of this article were extracted from the following source variety.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"Spotify and Universal Music Group have announced a major recorded-music and music-publishing licensing agreements that will enable Spotify to launch a new tool allowing fans to create covers and remixes of their favorite songs from participating artists and songwriters.\u00a0 The tool will be powered by generative AI technology that the announcement states \u201cwill open up […]<\/p>\n","protected":false},"author":2,"featured_media":2031530,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25179],"tags":[22821,46171],"class_list":["post-2426772","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-music","tag-spotify","tag-universal-music-group"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2025\/09\/Sony-Music-and-Spotify-Announce-New-Deal-With-Direct-Licensing.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2426772","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2426772"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2426772\/revisions"}],"predecessor-version":[{"id":2426773,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2426772\/revisions\/2426773"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2031530"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2426772"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2426772"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2426772"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}