<\/p>\n
As the global entertainment market stabilises, findings from Futuresource Consulting\u2019s Living With Digital<\/em> study reveal a shift away from platform competition towards a more interconnected content ecosystem.<\/p>\n Drawing on a nationally representative study of 14,000 consumers, across 7-markets, the research highlights how audiences are increasingly engaging across cinema, streaming and transactional formats, with each playing a distinct role in the content journey.<\/p>\n \u201cA lot of individual sector trends are stable, but the entertainment market continues to evolve and see audiences engage with content in variety of different ways.\u201d said Anastasia Budash, Lead Video Market Analyst, Futuresource Consulting. \u201cThe most valuable audiences are those engaging across formats, and that\u2019s where we\u2019re seeing the strongest growth opportunity. The focus now is how effectively the industry connects those touchpoints to drive deeper engagement.\u201d<\/p>\n Cinema recovery strengthens, led by core audiences\u00a0<\/strong><\/p>\n Following a strong 2025, cinema attendance and frequency continue to recover across key markets. Growth is particularly evident in France and Germany, with audiences aged 26\u201345 driving the most significant increase in visits.<\/p>\n This reinforces cinema\u2019s role not as a declining channel, but as a critical starting point for high-value content engagement.<\/p>\n Transactional regains momentum as premium windows gain traction\u00a0<\/strong><\/p>\n Across Europe and North America, digital transactional engagement is strengthening. Premium release windows are playing an increasingly important role, with 20 per cent of consumers now willing to pay higher early access pricing.<\/p>\n Demand is strongest in the UK and US, while markets such as Germany, Italy and Spain are seeing notable growth. Engagement is also expanding among older audiences, particularly those aged 46\u201365.<\/p>\n Streaming matures as growth shifts to ad-supported models\u00a0<\/strong><\/p>\n Subscription streaming is entering a more mature phase. Household penetration growth is slowing and the average number of paid for services has plateaued on average at 2.8 per household.<\/p>\n Future growth is increasingly driven by ad-supported tiers and bundling strategies. Today, 66 per cent of households have access to at least one service offering an ad-supported model, highlighting a clear shift in how value is delivered.<\/p>\n AVoD and FAST expand as connected TV adoption rises\u00a0<\/strong><\/p>\n Ad-supported video services continue to scale, supported by the growth of the connected TV install base.<\/p>\n \u2013 4 in 10 households engage with at least one AVoD service A connected ecosystem, not competing platforms\u00a0<\/strong><\/p>\n The overarching trend is clear: consumer behaviour is no longer defined by a single format. Instead, audiences are moving fluidly between cinema, streaming and transactional services.<\/p>\n For content owners, platforms and distributors, the implication is significant. Growth will come not from competing channels, but from understanding how these touchpoints connect and reinforcing engagement across the full content lifecycle.<\/p>\n \u201cAs streaming matures and new models emerge, the focus is shifting to value. Whether that\u2019s premium windows, ad-supported tiers or bundled access, success will come from delivering the right proposition at each stage of the content journey,\u201d said James Duvall, Principal Analyst, at Futuresource Consulting.<\/p>\n \n <\/div>\n \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n \u2018 Some details of this article were extracted from the following source www.advanced-television.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":" As the global entertainment market stabilises, findings from Futuresource Consulting\u2019s Living With Digital study reveal a shift away from platform competition towards a more interconnected content ecosystem. Drawing on a nationally representative study of 14,000 consumers, across 7-markets, the research highlights how audiences are increasingly engaging across cinema, streaming and transactional formats, with each playing […]<\/p>\n","protected":false},"author":2,"featured_media":2427212,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25172],"tags":[],"class_list":["post-2427211","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2026\/05\/Study-Digital-entertainment-becoming-interconnected.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2427211","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2427211"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2427211\/revisions"}],"predecessor-version":[{"id":2427213,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2427211\/revisions\/2427213"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2427212"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2427211"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2427211"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2427211"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\u2013 The US leads at 64 per cent, with Spain emerging as a key European growth market
\u2013 These platforms are becoming a secondary window for content distribution, supported by improved functionality and broader content availability.<\/p>\n