{"id":2427273,"date":"2026-05-22T00:00:05","date_gmt":"2026-05-22T00:00:05","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2427273"},"modified":"2026-05-22T00:00:05","modified_gmt":"2026-05-22T00:00:05","slug":"spotify-and-universal-music-group-strike-landmark-deal-to-let-fans-create-ai-covers-and-remixes-as-a-paid-premium-add-on","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/spotify-and-universal-music-group-strike-landmark-deal-to-let-fans-create-ai-covers-and-remixes-as-a-paid-premium-add-on\/","title":{"rendered":"Spotify and Universal Music Group strike landmark deal to let fans create AI covers and remixes \u2013 as a paid Premium add-on"},"content":{"rendered":"<p><\/p>\n<div>\n<p><strong><a rel=\"nofollow\" target=\"_blank\" target=\"_blank\" class=\"link-relationship\" title=\"Companies &gt; Spotify [4,786 articles]\" href=\"https:\/\/www.musicbusinessworldwide.com\/companies\/spotify\/\">Spotify<\/a><\/strong> and <strong><a rel=\"nofollow\" target=\"_blank\" target=\"_blank\" class=\"link-relationship\" title=\"Companies &gt; Universal Music Group [4,642 articles]\" href=\"https:\/\/www.musicbusinessworldwide.com\/companies\/universal-music-group\/\">Universal Music Group<\/a><\/strong> have announced licensing agreements enabling fans to create AI-powered covers and remixes of songs from participating artists and songwriters.<\/p>\n<p>The new tool will launch as a paid add-on for <strong>Spotify Premium<\/strong> users, the companies said on Thursday (May 21), creating what they described as an additional revenue stream for artists and songwriters on top of existing <strong>Spotify<\/strong> royalties.<\/p>\n<p>The new <strong>UMG-Spotify<\/strong> agreements span both recorded music and music publishing. All Spotify users will be able to play the created tracks.<\/p>\n<p>The official announcement didn\u2019t detail the <strong>generative AI technology<\/strong> underpinning the new feature, or confirm a specific price\/launch date.<\/p>\n<p>\u201cSolving hard problems for music is what Spotify does, and fan-made covers and remixes are next,\u201d said <strong>Alex Norstr\u00f6m<\/strong>, Co-CEO of <strong>Spotify<\/strong>. \u201cWhat we\u2019re building is grounded in consent, credit, and compensation for the artists and songwriters that take part.<\/p>\n<p>\u201cThrough each technological transformation, we have worked together with <strong>Sir Lucian<\/strong> and his team to evolve the music ecosystem into a richer, more beneficial experience for fans and a more rewarding outcome for artists and songwriters.\u201d<\/p>\n<p><strong><a rel=\"nofollow\" target=\"_blank\" target=\"_blank\" class=\"link-relationship\" title=\"People &gt; Sir Lucian Grainge [806 articles]\" href=\"https:\/\/www.musicbusinessworldwide.com\/people\/sir-lucian-grainge\/\">Sir Lucian Grainge<\/a><\/strong>, Chairman &amp; CEO of <strong>Universal Music Group<\/strong>, said: \u201cThe most valuable innovations in the music business always bring artists and fans closer together.<\/p>\n<p>\u201cThat principle is at the heart of this pioneering AI-enabled superfan initiative, which is designed to support human artistry, deepen fan relationships, and create additional revenue opportunities for artists and songwriters.<\/p>\n<p>\u201cBuilding on our long track record of leading the industry through technology changes, and collaborating with <strong>Alex<\/strong>, <strong>Gustav<\/strong>, <strong>Daniel<\/strong> and the team at <strong>Spotify<\/strong>, this initiative is firmly artist-centric, rooted in responsible AI, and will drive growth for the entire ecosystem.\u201d<\/p>\n<p>The deal introduces what the companies described as \u201ca creation model where artists and songwriters can directly share in the value generated through AI-driven licensed covers and remixes on the <strong>Spotify<\/strong> platform.\u201d<\/p>\n<p>Participation will be opt-in, with the tool available only for songs from artists and songwriters who have agreed to take part.<\/p>\n<p>The announcement arrives three months after <strong>Spotify<\/strong> Co-CEO <strong>Gustav S\u00f6derstr\u00f6m<\/strong> told analysts on the company\u2019s Q4 2025 earnings call in February that <strong>Spotify<\/strong>\u2018s technology to enable fans to create AI-generated remixes and covers was \u201cready\u201d \u2013 but that <a rel=\"nofollow\" target=\"_blank\" class=\"link-internal\" href=\"https:\/\/www.musicbusinessworldwide.com\/spotify-eyes-ai-derivatives-as-new-revenue-stream-for-artists-and-says-its-tech-to-let-fans-make-remixes-covers-is-ready\/\" target=\"_blank\" rel=\"noopener\">\u201cthe absence of a rights framework\u201d was holding things up<\/a>.<\/p>\n<p><strong>S\u00f6derstr\u00f6m<\/strong> described AI-powered \u201cderivatives\u201d of existing music as \u201can untapped opportunity for artists to make money off of their existing IP.\u201d<\/p>\n<p>Thursday\u2019s announcement suggests that rights framework has now been secured \u2013 at least with <strong>UMG<\/strong>, the world\u2019s largest music rights company.<\/p>\n<hr\/>\n<p>The <strong>Spotify<\/strong> agreement represents the latest in a series of AI-related licensing deals struck by <strong>Universal Music Group<\/strong> over the past year.<\/p>\n<p>In October 2025, <strong>UMG<\/strong> <a rel=\"nofollow\" target=\"_blank\" class=\"link-internal\" href=\"https:\/\/www.musicbusinessworldwide.com\/universal-music-settles-udio-lawsuit-strikes-deal-for-licensed-ai-music-platform\/\" target=\"_blank\" rel=\"noopener\">settled its copyright infringement lawsuit against AI music platform Udio<\/a> and agreed to collaborate on a licensed AI music creation service.<\/p>\n<p>That settlement championed a \u201cwalled garden\u201d model in which AI-generated music cannot be downloaded or distributed outside the platform on which it was created.<\/p>\n<p>Last month, <em>MBW<\/em> reported on <a rel=\"nofollow\" target=\"_blank\" class=\"link-internal\" href=\"https:\/\/www.musicbusinessworldwide.com\/inside-the-umg-backed-patent-portfolio-targeting-ai-music-derivatives-a-technical-blueprint-for-the-walled-garden-model\/\" target=\"_blank\" rel=\"noopener\">a patent portfolio linked to UMG targeting AI music derivative infrastructure<\/a>, including systems built around artist approval, automated revenue distribution, and digital watermarking.<\/p>\n<p>Today\u2019s announcement builds on the broader <strong>Spotify<\/strong>\u2013<strong>UMG<\/strong> relationship, which was reinforced by <a rel=\"nofollow\" target=\"_blank\" class=\"link-internal\" href=\"https:\/\/www.musicbusinessworldwide.com\/confirmed-spotify-and-universal-have-a-new-deal-including-a-direct-agreement-with-universal-music-publishing-group-in-the-us\/\" target=\"_blank\" rel=\"noopener\">a multi-year licensing agreement signed in January 2025<\/a> covering recorded music and music publishing.<\/p>\n<p>That deal included a direct licensing agreement between <strong><a rel=\"nofollow\" target=\"_blank\" target=\"_blank\" class=\"link-relationship\" title=\"Companies &gt; Universal Music Publishing Group [526 articles]\" href=\"https:\/\/www.musicbusinessworldwide.com\/companies\/universal-music-group\/universal-music-publishing-group\/\">Universal Music Publishing Group<\/a><\/strong> and <strong>Spotify<\/strong> in the United States.<\/p>\n<p>The launch of the AI covers and remixes tool as a paid add-on for <strong>Premium<\/strong> subscribers aligns with <strong>Spotify<\/strong>\u2018s broader strategy of monetizing additional features beyond its core subscription.<\/p>\n<p>In February 2025, <em>Bloomberg<\/em> <a rel=\"nofollow\" target=\"_blank\" class=\"link-internal\" href=\"https:\/\/www.musicbusinessworldwide.com\/spotify-to-launch-music-pro-service-with-superfan-perks-like-early-access-tickets-and-ai-remix-tool-for-up-to-5-99-more-per-month-report\/\" target=\"_blank\" rel=\"noopener\">reported<\/a> that <strong>Spotify<\/strong> was considering charging up to <strong>USD $5.99<\/strong> more per month for a \u2018Music Pro\u2019 tier that would include \u201csuperfan\u201d perks \u2013 with an AI remix tool among the reported features.<\/p>\n<p><strong>Spotify<\/strong> ended Q1 2026 with <strong>761 million<\/strong> monthly active users, including <strong>293 million<\/strong> paying subscribers, across <strong>184<\/strong> markets.<span class=\"mb-article__stamp\">Music Business Worldwide<\/span><\/p>\n<\/div>\n<p><em> \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n<p><em> \u2018 Some details of this article were extracted from the following source www.musicbusinessworldwide.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Spotify and Universal Music Group have announced licensing agreements enabling fans to create AI-powered covers and remixes of songs from participating artists and songwriters. The new tool will launch as a paid add-on for Spotify Premium users, the companies said on Thursday (May 21), creating what they described as an additional revenue stream for artists [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2427274,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25179],"tags":[],"class_list":["post-2427273","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-music"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2026\/05\/Spotify-and-Universal-Music-Group-strike-landmark-deal-to-let.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2427273","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2427273"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2427273\/revisions"}],"predecessor-version":[{"id":2427275,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2427273\/revisions\/2427275"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2427274"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2427273"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2427273"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2427273"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}