{"id":2427946,"date":"2026-05-22T12:24:49","date_gmt":"2026-05-22T12:24:49","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2427946"},"modified":"2026-05-22T12:24:49","modified_gmt":"2026-05-22T12:24:49","slug":"whos-your-chief-entertainment-officer","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/whos-your-chief-entertainment-officer\/","title":{"rendered":"Who\u2019s Your Chief Entertainment Officer?"},"content":{"rendered":"

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Who\u2019s Your Chief Entertainment Officer? <\/figcaption><\/figure>\n

Gap is becoming one of the most interesting brand case studies in America right now.<\/p>\n

After taking a very public hit from the fallout of their Kanye partnership, the 57-year-old apparel company could have played it safe. Instead, it leaned harder into culture. There\u2019s a lot marketers can learn from this moment.<\/p>\n

More from Spin:<\/p>\n

Under Richard Dickson, Gap isn\u2019t just selling hoodies again, it\u2019s rebuilding relevance. The strategy is clear: Stop acting like a traditional retailer and start behaving more like an entertainment company.<\/p>\n

You can see it everywhere: Zac Posen is dressing Kendall Jenner in Gap at the Met Gala and music-driven campaigns with Jungle, Troye Sivan, Young Miko, and Katseye are all creating buzz. Plus, they had a standout out activation at Coachella<\/a> that is replicable and scalable.<\/p>\n

Now, Old Navy is tapping mother-daughter duo Paris and Kathy Hilton in a new campaign that\u2019s already cutting through.<\/p>\n

This isn\u2019t random celebrity marketing, rather it\u2019s a coordinated effort to rebuild emotional connection through storytelling, music, entertainment, and an always-on news cycle.<\/p>\n

This week, Gap doubled down again<\/a> by hiring former Paramount executive Lourdes Arocho as SVP & Head of Licensing to help connect the company more deeply to entertainment, sports, and the cultural moments shaping the conversation. The company is clearly working hard to build more culture capabilities in-house.<\/p>\n

Dickson said it best this weekend<\/a> in the The New York Times<\/em> business section:<\/p>\n

\u201cBeing aware of pop culture, content, art, theater, music, entertainment\u2026 you become more relevant.\u201d<\/p>\n

That line says it all. And, importantly, these campaigns don\u2019t feel like traditional ads. For instance, nobody is talking about fleece pricing or denim discounts. They\u2019re talking about the feeling, the visuals, and the soundtrack<\/a> to the moment we\u2019re in.<\/p>\n

That\u2019s central to Gap\u2019s shift. The best culture marketing today doesn\u2019t interrupt entertainment, it becomes<\/em> entertainment.<\/p>\n

Even though entertainment marketing remains harder to measure than straight performance marketing or influencer campaigns, Gap appears to be putting real frameworks in place around it. Dickson noted that the company tracks everything in real-time; from brand love to search behavior and consumer sentiment.<\/p>\n

Ultimately, when you shift culture, business results follow. The biggest KPI is, of course, that sales are climbing. But the brand heat is climbing in kind, as are consumer conversations.<\/p>\n

That\u2019s not luck. That\u2019s what happens when a company understands the modern consumer\u2019s passion points and wants to participate in that feeling, not just advertise around it. In this environment, brands have a unique opportunity to make art rather than simply borrowing from artists. These types of orchestrations are replicable on both larger and smaller scales.<\/p>\n<\/p><\/div>\n

\u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n

\u2018 Some details of this article were extracted from the following source finance.yahoo.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Who\u2019s Your Chief Entertainment Officer? Gap is becoming one of the most interesting brand case studies in America right now. After taking a very public hit from the fallout of their Kanye partnership, the 57-year-old apparel company could have played it safe. Instead, it leaned harder into culture. There\u2019s a lot marketers can learn from […]<\/p>\n","protected":false},"author":2,"featured_media":2427947,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25172],"tags":[21741,24158,404284,432620,326604],"class_list":["post-2427946","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment","tag-entertainment","tag-kendall-jenner","tag-marketers","tag-richard-dickson","tag-troye-sivan"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2026\/05\/Whos-Your-Chief-Entertainment-Officer.jpeg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2427946","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2427946"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2427946\/revisions"}],"predecessor-version":[{"id":2427948,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2427946\/revisions\/2427948"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2427947"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2427946"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2427946"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2427946"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}