<\/p>\n
Universal Music Group and TikTok have unveiled a new multiyear licensing deal to cover royalties from big name artists and creators like Yungblud, Drake and Lady Gaga.<\/p>\n
The latest agreement builds on a 2024 partnership to ensure creative and commercial opportunities for UMG\u2019s artists and songwriters through expanded marketing and advertising campaigns involving TikTok. That deal followed the two companies going through a months-long and very public standoff over the royalties TikTok paid to UMG\u2019s artists, with the music giant ultimately pulling the music from its roster of artists and accusing the video social media giant \u00a0of \u201ctrying to build a music-based business, without paying fair value for the music.\u201d<\/p>\n
More from The Hollywood Reporter<\/strong><\/p>\n UMG and TikTok struck a more collegial tone on Friday as the music label\u2019s artists, songwriters and creators will continue to get access to the social media platform\u2019s global audience for business opportunities.<\/p>\n \u201cThe new deal also extends TikTok and UMG\u2019s groundbreaking commitment to AI (artificial intelligence) protections that promote human artistry and ensure platform economics effectively flow through to artists and songwriters. TikTok and UMG will work together to remove unauthorized AI-generated music,\u201d both companies said in a statement.<\/p>\n On Thursday, UMG and Spotify unveiled an agreement<\/a> for a new feature that allows premium subscribers to make AI-generated covers and remixes of their favorite songs from participating artists and creators. UMG and Spotify are touting the landmark AI deal and interactive features as a new revenue driver for music creators as they profit from the streams the fan-made content generates. UMG has previously established AI deals with the likes of AI music generator Udio, Splice and Nvidia.<\/p>\n The new UMG agreement with TikTok will also see the two companies get deeper into fan engagement experiences and artist development initiatives, to include a spotlight on emerging artists from all over the world. \u201cWe\u2019re proud of the pioneering work we\u2019ve done with TikTok to create wide-ranging benefits for our artists and songwriters. With this new agreement, we look forward to driving innovative new fan experiences, while further improving social media monetization, and protecting and amplifying human artistry,\u201d Michael Nash, executive vp and chief digital officer at UMG, said in a statement. <\/p>\n Music has played an increasing role on the TikTok platform, and the social media player expressed its commitment to artists and songwriters growing by engaging with its global community.<\/p>\n Tracy Gardner, global head of music business development at TikTok, added in a statement: \u201cWe\u2019re excited to take our partnership with UMG to the next level, and build on the strong foundation we\u2019ve already created together for artists, songwriters and fans. TikTok is a unique platform where music discovery, culture and fandom intersect, and this agreement will help create even more opportunities for artists and songwriters to engage audiences, grow their communities and achieve career success on a global scale.\u201d<\/p>\n Best of The Hollywood Reporter<\/strong><\/p>\n Sign up for THR’s Newsletter<\/a>. For the latest news, follow us on Facebook<\/a>, Twitter<\/a>, and Instagram<\/a>.<\/p>\n<\/div>\n \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n \u2018 Some details of this article were extracted from the following source www.yahoo.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":" Universal Music Group and TikTok have unveiled a new multiyear licensing deal to cover royalties from big name artists and creators like Yungblud, Drake and Lady Gaga. The latest agreement builds on a 2024 partnership to ensure creative and commercial opportunities for UMG\u2019s artists and songwriters through expanded marketing and advertising campaigns involving TikTok. That […]<\/p>\n","protected":false},"author":2,"featured_media":2428485,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25179],"tags":[476238,317436,411714,363849,22488,46171],"class_list":["post-2428484","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-music","tag-business-opportunities","tag-emerging-artists","tag-music-creators","tag-songwriters","tag-tiktok","tag-universal-music-group"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2026\/05\/Universal-Music-Group-TikTok-Strike-New-Licensing-Deal-For-the.jpeg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2428484","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2428484"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2428484\/revisions"}],"predecessor-version":[{"id":2428486,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2428484\/revisions\/2428486"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2428485"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2428484"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2428484"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2428484"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}