For her first run with Puma, CEO Bj\u00f8rn Gulden was still leading the company before departing in 2023 to take over at Adidas, where he remains today. At the time, Rihanna\u2019s world looked very different too: she was dating around but not yet committed, and had yet to launch Fenty Beauty (2017) or Savage X Fenty (2018).\u201d<\/em><\/p>\nThe report goes on to add that it became a whole new ball game from the initial partnership to the renewed deal, including Arne Freundt signing a four-year contract as new CEO of PUMA only to depart two years later, stiff competition from the on-trend adidas Samba, and, understandably, a distance from younger consumers as her absence from music turned from a few years into a full decade. That Rihanna reign might not let up, but timing has a way of changing everything.<\/p>\n
It got us thinking back on the history of celebrity sneaker collaborations overall. In addition to Rih, we have seen some of the biggest superstars at the forefront of campaigns for our favorite footwear giants \u2014 checks, stripes and the Jumpman alike! Regardless of how you feel about their music, movies or performance on the court, there\u2019s no denying the impact they had in dominating the business of footwear on a whole new level of artistic creativity.<\/p>\n
Stan Smith x adidas<\/h3>\n \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n \u2018 Some details of this article were extracted from the following source blackamericaweb.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"We\u2019d be lying to ourselves if we said celebrity influence didn\u2019t play a major part in the world of commerce. From food and drinks to the brand names we wear on our backs, many of those decisions were made thanks in part to an endorsement by one of your favorite famous faces. It\u2019s practically a […]<\/p>\n","protected":false},"author":2,"featured_media":2429003,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25177],"tags":[476358,356737,22767,476359,24581,395860,27016],"class_list":["post-2429002","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-celebrities","tag-clothing-collaborations","tag-collaborations","tag-fashion","tag-puma","tag-rihanna","tag-sneakers","tag-style"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2026\/05\/Gotta-Be-The-Shoes-Coolest-Celebrity-Sneaker-Collaborations.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2429002","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2429002"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2429002\/revisions"}],"predecessor-version":[{"id":2429004,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2429002\/revisions\/2429004"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2429003"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2429002"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2429002"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2429002"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}