ALSO READ | Bling people in India call Jennifer Lopez, Beyonce to perform at weddings, says Tejasswi Prakash<\/a><\/strong><\/p>\nHe further explained how luxury fashion consumers now want personalised experiences instead of celebrity-inspired styling. \u201cWhen people go to Manish Malhotra, they often say, \u2018I don\u2019t want to wear what X, Y, or Z has worn.\u2019 Everybody wants individual treatment. They want customer service that feels tailored specifically to them. They want to feel special. Their mindset is: \u2018We are paying you, so what are you giving us that you are not giving someone else?\u2019 There\u2019s now a strong demand for exclusivity and individual catering,\u201d he shared.<\/p>\n
When copying celeb outfits was considered cool<\/h3>\n
Interestingly, Manish Malhotra himself had once spoken about a very different era \u2014 a time when copying celebrity fashion was considered aspirational rather than repetitive. Speaking to Mashable India, the designer recalled how the outfits from Dil To Pagal Hai became hugely popular after the film\u2019s release.<\/p>\n
\u201cI remember when Dil To Pagal Hai released, people suggested that I open my own boutique because the film\u2019s outfits had become so popular. Every tailor was copying those clothes. That was the moment I realised I didn\u2019t have my own label. When my designs got copied, I saw it as a sign that they had connected with people,\u201d he said.<\/p>\n<\/div><\/div>\n
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