<\/p>\n
Universal Music Group and TikTok have announced a new multi-year strategic licensing agreement to expand opportunities for artists, songwriters, creators, and fans worldwide.<\/p>\n
Under the renewed partnership, TikTok users will continue to have access to UMG\u2019s extensive recorded music and publishing catalogs while the companies work together to deepen fan engagement and artist promotion through enhanced technology and marketing tools.<\/p>\n
The agreement builds on the companies\u2019 2024 partnership and introduces expanded advertising campaigns, ecommerce integrations, and artist-focused features designed to strengthen discovery and monetization opportunities across the platform.<\/p>\n
The deal also reinforces both companies\u2019 commitment to AI protections. UMG and TikTok say they will continue working together to remove unauthorized AI-generated music while improving artist and songwriter attribution systems.<\/p>\n
In addition, the partnership will focus on artist development initiatives and fan engagement experiences aimed at spotlighting emerging global talent and strengthening the connection between artists and audiences.<\/p>\n
Michael Nash, Executive Vice President and Chief Digital Officer of UMG, said the companies are focused on creating innovative fan experiences while protecting and amplifying human artistry.<\/p>\n
Tracy Gardner, TikTok\u2019s Global Head of Music Business Development, added that the agreement will help artists and songwriters grow their communities and reach global audiences through music discovery and fandom on the platform.<\/p>\n
The new agreement further solidifies TikTok\u2019s growing influence in music promotion and digital culture while strengthening UMG\u2019s reach across social media and streaming ecosystems.<\/p>\n<\/div>\n
\u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n \u2018 Some details of this article were extracted from the following source thesource.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":" Universal Music Group and TikTok have announced a new multi-year strategic licensing agreement to expand opportunities for artists, songwriters, creators, and fans worldwide. Under the renewed partnership, TikTok users will continue to have access to UMG\u2019s extensive recorded music and publishing catalogs while the companies work together to deepen fan engagement and artist promotion through […]<\/p>\n","protected":false},"author":2,"featured_media":2430180,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25179],"tags":[326923,21894,347208,22437,363849,22488,46171],"class_list":["post-2430179","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-music","tag-ai-music","tag-artists","tag-digital-media","tag-music-industry","tag-songwriters","tag-tiktok","tag-universal-music-group"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2026\/05\/Universal-Music-Group-and-TikTok-Announce-New-Multi-Year-Licensing-Partnership.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2430179","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2430179"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2430179\/revisions"}],"predecessor-version":[{"id":2430181,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2430179\/revisions\/2430181"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2430180"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2430179"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2430179"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2430179"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}