{"id":2431444,"date":"2026-05-25T15:22:21","date_gmt":"2026-05-25T15:22:21","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2431444"},"modified":"2026-05-25T15:22:21","modified_gmt":"2026-05-25T15:22:21","slug":"how-to-ruin-a-launch-swatch-x-ap-royal-pop-they-messed-it-up-again","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/how-to-ruin-a-launch-swatch-x-ap-royal-pop-they-messed-it-up-again\/","title":{"rendered":"How to RUIN A LAUNCH: Swatch X AP Royal Pop &#8211; they messed it up AGAIN"},"content":{"rendered":"<p><iframe loading=\"lazy\"  width=\"580\" height=\"385\" src=\"https:\/\/www.youtube.com\/embed\/DWwjCMi8eaQ?autoplay=1&#038;modestbranding=1\" frameborder=\"0\" allowfullscreen><\/iframe><br \/>\n<br \/>I went to London for the Audemars Piguet x Swatch ROYAL POP launch\u2026 and left surprisingly disappointed.<\/p>\n<p>I\u2019ve been one of the biggest defenders of the AP x Swatch collaboration. I genuinely think the ROYAL POP is a smart move for both brands, and from a design perspective, I still think this collaboration is fun, playful, and very \u201cSwatch.\u201d But after experiencing the launch in person, seeing the queues, flippers, crowd tensions, and chaos surrounding the release, I think Swatch may have handled this horribly.<\/p>\n<p>In this video, I break down:<\/p>\n<p>* My experience at the AP x Swatch ROYAL POP launch in London<br \/>\n* Why I think Swatch got this release wrong<br \/>\n* The role of watch flippers and resale culture<br \/>\n* Whether hype culture is hurting watch collecting<br \/>\n* Why this felt different to the MoonSwatch launch<br \/>\n* Crowd issues, safety concerns, and accessibility problems<br \/>\n* Why I still think the product itself is actually great<br \/>\n* The bigger problem with how hype watches are sold<\/p>\n<p>I never thought I\u2019d say this\u2026 but I found myself defending flippers more than Swatch.<\/p>\n<p>This whole experience made me question whether collaborations like the MoonSwatch, Blancpain x Swatch Scuba Fifty, and now the AP x Swatch ROYAL POP are ultimately a net positive or negative for watch enthusiasts.<\/p>\n<p>Is this good for the watch community? Or is hype culture ruining the joy of collecting?<\/p>\n<p>Let me know your thoughts in the comments.<\/p>\n<p>Subscribe for more watch news, luxury watch commentary, watch collecting discussions, Rolex, Tudor, Audemars Piguet, Swatch, watch industry analysis, and enthusiast-focused watch content.<\/p>\n<p>#audemarspiguet #swatch #royalpop #moonswatch #luxurywatches #watchcollector #watchcommunity #horology #rolex #watchnews<br \/>\n<br \/><a href=\"https:\/\/www.youtube.com\/watch?v=DWwjCMi8eaQ\">Video Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I went to London for the Audemars Piguet x Swatch ROYAL POP launch\u2026 and left surprisingly disappointed. I\u2019ve been one of the biggest defenders of the AP x Swatch collaboration. I genuinely think the ROYAL POP is a smart move for both brands, and from a design perspective, I still think this collaboration is fun, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2431445,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25180],"tags":[],"class_list":["post-2431444","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-videos"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2026\/05\/1779722538_maxresdefault.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2431444","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2431444"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2431444\/revisions"}],"predecessor-version":[{"id":2431446,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2431444\/revisions\/2431446"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2431445"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2431444"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2431444"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2431444"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}