{"id":2432734,"date":"2026-05-26T13:54:49","date_gmt":"2026-05-26T13:54:49","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2432734"},"modified":"2026-05-26T13:54:49","modified_gmt":"2026-05-26T13:54:49","slug":"inday-badiday-get-to-know-the-og-marites","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/inday-badiday-get-to-know-the-og-marites\/","title":{"rendered":"Inday Badiday: Get to know the OG ‘Marites’"},"content":{"rendered":"

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\n\t\t\t\t\"Inday\"IndayInday Badiday. Photo: Screengrab from YouTube\/Magpakailanman GMA <\/p>\n

Senator Juan Miguel \u201cMigz\u201d Zubiri\u2019s mention of the late veteran television host and entertainment columnist Inday Badiday in a fit of anger on the Senate floor Monday night<\/strong><\/a> has renewed interest from the younger set about who she was.<\/p>\n

For those who have not lived through the 70s and the 80s, or did not have access to television, Inday Badiday was the original Queen of Intrigue. <\/p>\n

Long before the likes of Kris Aquino, Boy Abunda, Ogie Diaz or Cristy Fermin took over the showbiz talk show landscape, Inday was already a household name, a trusted authority when it comes to entertainment news. Such was her influence in showbiz that almost all celebrities would aspire to be a guest in her shows.<\/p>\n

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READ: IC Mendoza says \u2018all good\u2019 after Migz Zubiri\u2019s apology over \u2018Inday Badiday\u2019 remark<\/a><\/strong><\/p>\n

Here are a few facts about Inday Badiday:<\/p>\n

Queen of Intrigue<\/h2>\n

Born Maria Lourdes Carvajal, Inday Badiday, also known as Ate Luds, rose to fame as one of the pioneers of entertainment talk and gossip programming in Philippine television during the late 70s, and continued working well into the 80s and the 90s, earning the moniker \u201cQueen of Intrigue\u201d for her distinctive style of celebrity reporting and interviews.\u00a0<\/p>\n

She was born to Maria Clara Vega and Narciso Jimenez, the former Ambassador to Korea. She was also the sister of the late Letty Jimenez-Magsanoc, the former editor-in-chief of the Philippine Daily Inquirer, the print counterpart of Inquirer.net.\u00a0<\/p>\n

The name Inday Badiday was coined by her mother, deriving from the Visayan \u201cInday,\u201d meaning \u201cgirly,\u201d and \u201cBadiday,\u201d meaning \u201cgay\u201d or \u201cflamboyant,\u201d to refer to the \u201cnature of the gossip industry.\u201d\u00a0<\/p>\n

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READ<\/strong>: IC Mendoza recalls meeting, holding Michael Jackson\u2019s hand as a child<\/a><\/strong><\/p>\n

Inday died of multiple organ failure caused by two strokes on September 26, 2003. She was 59. Her life story was later featured in the drama anthology \u201cMagpakailanman\u201d in April 2004. Angelu de Leon played the role.<\/p>\n

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According to Esquire, referencing a university paper from the Michigan Library, Inday later took on the name \u201cto save her family from the potential embarrassment of being associated with such working-class proclivities as movie stars and Tagalog movies.\u201d<\/p>\n

Showbiz and public service<\/h2>\n

Inday later became a household name after headlining the TV programs \u201cNothing but the Truth,\u201d \u201cSee-True,\u201d and \u201cEye to Eye,\u201d which later served as Philippine TV\u2019s template for showbiz talk shows.\u00a0<\/p>\n

\u201cBefore, showbiz reporters were taboo on the air. Ipinaglaban ko \u2018yun (I fought to change that). My point was, they are the people who know what questions to ask the stars, who know what\u2019s happening. Many people did not like that idea, putting showbiz reporters on the air. At least ngayon tanggap na tanggap na sila (Now, they\u2019re accepted),\u201d she said in an article in Philippine Daily Inquirer in 2002.<\/p>\n

At a time when entertainment reporting was largely limited to print columns and formal TV interviews, Inday helped popularize a more conversational and personality-driven format that brought celebrity controversies and behind-the-scenes stories into mainstream television.\u00a0<\/p>\n