{"id":2433908,"date":"2026-05-27T08:52:53","date_gmt":"2026-05-27T08:52:53","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2433908"},"modified":"2026-05-27T08:52:53","modified_gmt":"2026-05-27T08:52:53","slug":"the-gen-zalpha-reset-rewiring-entertainment-for-the-next-generation","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/the-gen-zalpha-reset-rewiring-entertainment-for-the-next-generation\/","title":{"rendered":"The Gen Zalpha reset Rewiring entertainment for the next generation"},"content":{"rendered":"<p><\/p>\n<div>\n<p>Today\u2019s digital entertainment landscape was designed by and for millennials. New generations are seeking something different. This report examines the entertainment behaviours of the youngest members of the Gen Z cohort, aged 16\u201319 \u2013 where they are spending their time, how, and why. It explains how to rewire entertainment experiences for Gen Z and Gen Alpha, with playbooks for the music industry and beyond.<\/p>\n<p>Key data and insights in this report:<\/p>\n<ul>\n<li>Data presented mainly for 16-19 year old groups, often compared to consumer average or other age groups.<\/li>\n<li>Weekly time spend on different entertainment types by 16\u201319-year-olds across time, going back to 2022<\/li>\n<li>Prevalence of listening to new releases and having conversations about music across age groups<\/li>\n<li>Importance of music streaming as part of identity across age groups, compared to 2023<\/li>\n<li>Music streaming behaviour snapshot: top consumption platforms by WAUs, monthly music behaviours<\/li>\n<li>Gaming behaviour snapshot: top games services paid for, monthly gaming behaviours<\/li>\n<li>Audio behaviour snapshot: top podcast genres, platforms for podcast access and MAU for podcasts and audiobooks<\/li>\n<li>Social media behaviour snapshot: top social platforms by WAUs, weekly feature use for social platforms<\/li>\n<li>Behaviours towards reducing screen time<\/li>\n<li>Attitudes to AI on social platforms and music artists using AI<\/li>\n<li>Attitudes towards remixing and modifying existing content<\/li>\n<\/ul>\n<p>Data used:<\/p>\n<ul>\n<li>MIDiA Research Consumer Survey Q1 2026, US, UK, Australia, Canada, France, Spain, Poland, Japan, Colombia, n = 9,000<\/li>\n<li>MIDiA Research Consumer Survey Q4 2025, US, UK, Australia, Canada, Germany, France, Sweden, South Korea, Brazil, n = 9,084<\/li>\n<li>MIDiA Research Consumer Survey Q4 2024, US, UK, Australia, Canada, Germany, France, Sweden, South Korea, Brazil, n = 9,019<\/li>\n<li>MIDiA Research Consumer Survey Q4 2023, US, UK, Australia, Canada, Germany, France, Sweden, South Korea, Brazil, n = 9,000<\/li>\n<li>MIDiA Research Consumer Survey Q4 2022, US, UK, Australia, Canada, Germany, France, Sweden, South Korea, Brazil, n = 9,000<\/li>\n<li>MIDiA Research Consumer Survey Q1 2023, US, UK, Australia, Canada, n = 4,000.<\/li>\n<li>MIDiA Research Consumer Survey Q1 2026, US, UK, Australia, Canada, n = 4,000.<\/li>\n<\/ul><\/div>\n<p><em> \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n<p><em> \u2018 Some details of this article were extracted from the following source www.midiaresearch.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Today\u2019s digital entertainment landscape was designed by and for millennials. New generations are seeking something different. This report examines the entertainment behaviours of the youngest members of the Gen Z cohort, aged 16\u201319 \u2013 where they are spending their time, how, and why. It explains how to rewire entertainment experiences for Gen Z and Gen [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2433909,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25172],"tags":[],"class_list":["post-2433908","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2026\/05\/The-Gen-Zalpha-reset-Rewiring-entertainment-for-the-next-generation.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2433908","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2433908"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2433908\/revisions"}],"predecessor-version":[{"id":2433910,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2433908\/revisions\/2433910"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2433909"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2433908"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2433908"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2433908"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}