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GFP Real Estate<\/a> <\/b>has signed three new deals at its <\/span>630 Ninth Avenue<\/b> office building, also known as the <\/span>Film Center Building<\/b>, totaling 24,815 square feet, the landlord announced Thursday.\u00a0<\/span><\/p>\n In the largest of the three deals, ATG Entertainment<\/a> <\/b>\u2014 which rebranded from its original name <\/span>Ambassador Theatre Group<\/a> in April 2024 \u2014<\/span><\/b> signed a long-term lease extension and doubled its footprint on the building\u2019s fifth floor to 19,380 square feet, according to GFP. The U.K.-based group, one of the largest live theater and entertainment companies in the world, moved into the building around 2020.<\/span><\/p>\n Rocco Laginestra<\/b> from <\/span>CBRE<\/a><\/b> represented the tenant, while <\/span>Matthew Mandell<\/b>, senior managing director at GFP, represented the landlord in-house in all three transactions. Laginestra did not immediately respond to a request for comment.<\/span><\/p>\n \u201cLarge, long-term commitments like ATG\u2019s are what set the pace for a building,\u201d Mandell said in a statement. \u201cThat kind of expansion reinforces 630 Ninth Avenue\u2019s role as a hub for theater, media and production-oriented users. From there, we\u2019re seeing a steady flow of smaller transactions from firms that value the same infrastructure and location advantages, which keeps the building active across multiple tenant sizes.\u201d\u00a0<\/span><\/p>\n Additionally, video production services agency <\/span>CRC Media<\/a><\/b> signed a new five-year lease for 2,618 square feet on the building\u2019s ninth floor. The company will relocate within the building, using its new space for general and executive offices. <\/span>Wayne Siegel<\/b> from <\/span>LSL Advisors<\/a> <\/b>represented the tenant, but did not immediately respond to a request for comment.\u00a0<\/span><\/p>\n