The co-CEO of music streaming platform Spotify, Alex Norstr\u00f6m, has continued to claim that the company\u2019s decision to move to AI-generated music is a better option than AI slop and piracy. <\/p>\n
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The company recently unveiled a new feature which will allow premium users to make their own, AI-generated song covers and remixes with music from other artists who choose to take part. <\/p>\n
This new paid add-on is part of a deal with Universal Music Group and will be available on Spotify\u2019s<\/a>app. According to the platform, the tool could create an additional income stream for songwriters and artists, on top of royalties. <\/p>\n However, it is unknown which artists will take part in this licensing deal at the moment, with Universal Music also representing major artists like Arianda Grande, Taylor Swift and Billie Eilish. <\/p>\n \u201cSolving hard problems for music is what Spotify does, and fan-made covers and remixes are next,\u201d Norstr\u00f6m said in a statement. \u201cWhat we\u2019re building is grounded in consent, credit, and compensation for the artists and songwriters that take part. <\/p>\n \u201cThrough each technological transformation, we have worked together with Sir Lucian [Grainge, Chairman and CEO of Universal Music Group<\/a>] and his team to evolve the music ecosystem into a richer, more beneficial experience for fans and a more rewarding outcome for artists and songwriters.\u201d<\/p>\n However, exact details about how this new service will work, such as whether AI remixes will be private or shareable, are yet to be revealed. Another concern is how Spotify could label shareable user-generated AI content. <\/p>\n \u201cThe most valuable innovations in the music business always bring artists and fans closer together,\u201d Grainge said. \u201cThat principle is at the heart of this pioneering AI-enabled<\/a> superfan initiative, which is designed to support human artistry, deepen fan relationships, and create additional revenue opportunities for artists and songwriters.\u201d<\/p>\n Euronews Next has contacted Spotify for comment. <\/p>\n Despite Norstr\u00f6m insisting that Spotify\u2019s new feature is an attempt to distinguish carefully curated AI music from slop<\/a>, several artists continue to be concerned that human artists may be pushed out of the industry. <\/p>\n One of the biggest concerns is that greater competition from AI-generated music could lead to more and more artists reluctantly taking part in the feature, which may create a vicious cycle of sorts. <\/p>\n \u201cI think if you are going to have AI music, it\u2019s clearly better that you have AI music that is rooted in consent,\u201d Ed Newton-Rex, a composer and campaigner for artists\u2019 copyright said, as reported by The Guardian<\/a>. <\/p>\n \u201cThe big question will be whether fans can share remixes they make for other people to listen to,\u201d he added. \u201cIf they can, I think you get into dangerous territory. These AI remixes will flood Spotify and drown out other songs, which will in turn put pressure on more musicians to sign up to the AI remix feature.\u201d<\/p>\n This comes as more listeners appear unconcerned about whether a track is created by a human or generated using AI \u2013 so long as they enjoy the music. AI-generated songs have already been topping music charts in the last year, highlighting growing demand. <\/p>\nCould Spotify\u2019s new move marginalise human artists?<\/h2>\n