wrote<\/a> about The Shade Room, calling it Instagram\u2019s very own \u201cTMZ.\u201d<\/p>\n\u201cYou\u2019re going to see lot of things very specific to social media,\u201d says\u00a0Wortham. \u201cIt tends to focus on when Rihanna and Nicki Minaj are having a back and forth on instagram. It captures that and posts it. It aggregates all of that it in one space.\u201d<\/p>\n
Wortham met and interviewed the founder of The Shade Room, a 24-year-0ld woman named Angie, who wants to be known only by her first name.<\/p>\n
Given the popularity of her \u2018Insta-blog,\u2019 why is she so secretive?<\/p>\n
\u201cShe knows that the appeal of Shade Room is that it kind of has this sort of Oz-like omnipotence,\u201d says\u00a0Wortham. \u201cTo show the wizard behind the curtain would remove some of \u00a0the mystique and the mystery.\u201d<\/p>\n
It\u2019s smart decision on her part, adds Wortham, because the mystery keeps things more fun and interesting.<\/p>\n
Angie runs the blog with the help of a handful of employees. The Shade Room started out on Instagram, but since then it has launched a regular blog. It also has accounts on Facebook and Twitter, and advertises on all of these platforms. \u00a0<\/p>\n
Could this turn into a breaking news site for celebrity news? \u00a0\u201cI think down the line absolutely it could be a place where people break news or want to make announcements or talk about an album release or a new concert tour,\u201d says\u00a0Wortham. \u201cI dont think thats\u2019 out of her reach at all.\u201d<\/p>\n
\u00a0<\/p>\n\nRelated Topics<\/h2>\n<\/section>\n<\/div>\n