Los Angeles<\/a>-based creative studio and production company, Ways & Means<\/a>, are adept at bringing a brief to life. Upon co-founding the agency in 2012, Lana Kim has worked as a producer across everything from music videos, to films and commercials, for brands including Spotify, Nike and Dior.<\/p>\n ‘As soon as I saw the storyboards, I knew I wanted to be a part of bringing this idea to life,\u2019 says Kim, upon being approached by Jaime Gerin, Olivia Rodrigo\u2019s creative director, and co-director for The Cure music video. \u2018Jaime had written on the storyboards \u201cI cannot stress enough that the entire hospital is made out of arts and crafts\u201d, and that note was very much taken to heart. So much cardboard and yarn!\u2019<\/p>\n
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