<\/p>\n
A member of a choir that won the 2026 edition of Britain’s Got Talent has said spreading their message is “the most important thing”.<\/p>\n
James Florey from the Hawkstone Farmers Choir, that was initially put together by TV presenter Jeremy Clarkson as part of an advertising campaign for his Cotswolds-based brewing firm,<\/em> said their win<\/a> “hasn’t really sunk in yet”.<\/p>\n The choir is made of farmers and people working across agriculture from all over the UK.<\/p>\n Florey, who comes from Oxfordshire, said the choir’s goal was to “potentially raise more money for charity going forward”.<\/p>\n In an Instagram post<\/a>, the choir said that after its initial advert assignment, “something shifted”.<\/p>\n “Over the last year, this choir has become something far bigger than music.<\/p>\n “It’s become a community built on shared experience, resilience and understanding.”<\/p>\n Florey said that while winning had been “brilliant,” it was “never really about that”.<\/p>\n “It was about spreading that message, that’s the most important thing for all of us,” he added.<\/p>\n In February, the Farm Safety Foundation’s Mind Your Head project said the mental wellbeing of UK farmers was at a four-year low<\/a>, following 47 suicides in 2024 alone \u2013 a 7% increase from 2022.<\/p>\n