{"id":2443598,"date":"2026-06-03T19:29:09","date_gmt":"2026-06-03T19:29:09","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2443598"},"modified":"2026-06-03T19:29:09","modified_gmt":"2026-06-03T19:29:09","slug":"new-next-gen-labels-roundup-volyum-home-hits-and-orinda","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/new-next-gen-labels-roundup-volyum-home-hits-and-orinda\/","title":{"rendered":"New next-gen labels roundup: Volyum, Home Hits and Orinda"},"content":{"rendered":"<br><div>\n\n\t\t\n\t\t\n<p class=\"wp-block-paragraph\">What do you want from a record label? If it\u2019s \u201cintentional and emotionally resonant audio music experiences\u201d then today is your lucky day\u2026\n\n\n\n<\/p><p class=\"wp-block-paragraph\">That\u2019s what Yannick Bollor\u00e9, CEO of advertising group Havas, is promising from its new label\u00a0<a rel=\"nofollow\" target=\"_blank\" target=\"_blank\" href=\"https:\/\/volyumrecords.com\/\" rel=\"noreferrer noopener\">Volyum<\/a>, armed with a name that even ChatGPT might think twice before suggesting in a brainstorming session.\n\n\n<aside>\t\t\t\n\t\t<\/aside>\n\n<\/p><p class=\"wp-block-paragraph\">As you may have guessed, Volyum is going to focus on collaborations between brands and artists, under the wing of Havas\u2019s Art of Sound agency and musician Damien Escobar. UMG\u2019s Virgin Music Group is on board as the distribution partner.\n\n<\/p>\n\n\n\n\n<p class=\"wp-block-paragraph\">Elsewhere, a new label out of Nashville is launching with a strong focus on social virality. It\u2019s called\u00a0<a rel=\"nofollow\" target=\"_blank\" target=\"_blank\" href=\"https:\/\/homehits.music\/\" rel=\"noreferrer noopener\">Home Hits<\/a>, and is a partnership between three companies: Song House, Home Nashville and StrmMusic.\n\n\n\n<\/p><p class=\"wp-block-paragraph\">The pitch: \u201cInstead of artists creating in isolation and hoping for later social traction, songwriters and artists co-create in real time in Nashville, film the process, and let the audience decide what moves forward. Hooks that resonate get produced into full songs and released quickly\u2026\u201d\n\n\n\n<\/p><p class=\"wp-block-paragraph\">Needless to say, that paragraph will make many traditional label A&amp;Rs\u2019 teeth itch. But as an imprint it feels tailor-made for 2026\u2019s social-media environment \u2013\u00a0both good and bad.\n\n\n\n\n<\/p><p class=\"wp-block-paragraph\">Finally today \u2013\u00a0and also in Nashville \u2013\u00a0distribution firm GoDigital is continuing its expansion with the launch of a country label called\u00a0<a rel=\"nofollow\" target=\"_blank\" target=\"_blank\" href=\"https:\/\/orinda-collective.replit.app\/\" rel=\"noreferrer noopener\">Orinda<\/a>, kicking off by signing artist Nic D \u2013 who already has 4.7 million Spotify listeners.\n\n\n\n<\/p><p class=\"wp-block-paragraph\">All of this is useful fuel for the upcoming \u2018Next-Gen Labels\u2019 discussion at our Music Ally NEXT conference.\u00a0<a rel=\"nofollow\" target=\"_blank\" target=\"_blank\" href=\"https:\/\/musically.com\/next\/\" rel=\"noreferrer noopener\">Find out more about that here<\/a>, as well as in our\u00a0<a rel=\"nofollow\" target=\"_blank\" target=\"_blank\" href=\"https:\/\/musically.com\/2026\/05\/15\/next-gen-labels-new-models-new-ideas-and-yes-some-ai\/\" rel=\"noreferrer noopener\">recent roundup of some other new and inventive imprints<\/a>.\n\n\n<section id=\"block-35\" class=\"below-content widget widget_block\"><nav class=\"jp-relatedposts-i2 wp-block-jetpack-related-posts\" data-layout=\"grid\" aria-label=\"Related Stories\"><h3 class=\"wp-block-heading\">Related Stories<\/h3><\/nav><\/section><section id=\"block-32\" class=\"below-content widget widget_block\"><aside>\n\t\t<\/aside>\n<\/section><section id=\"block-25\" class=\"below-content widget widget_block\">\n\n<\/section><\/div>\r\n<p><em> \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\r\n<p><em> \u2018 Some details of this article were extracted from the following source musically.com \u2019 <\/em><\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>What do you want from a record label? If it\u2019s \u201cintentional and emotionally resonant audio music experiences\u201d then today is your lucky day\u2026 That\u2019s what Yannick Bollor\u00e9, CEO of advertising group Havas, is promising from its new label\u00a0Volyum, armed with a name that even ChatGPT might think twice before suggesting in a brainstorming session. As [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2443599,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25179],"tags":[362090,324888],"class_list":["post-2443598","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-music","tag-labels","tag-startups"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2026\/06\/New-next-gen-labels-roundup-Volyum-Home-Hits-and-Orinda.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2443598","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2443598"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2443598\/revisions"}],"predecessor-version":[{"id":2443600,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2443598\/revisions\/2443600"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2443599"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2443598"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2443598"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2443598"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}