{"id":2445742,"date":"2026-06-05T03:18:09","date_gmt":"2026-06-05T03:18:09","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2445742"},"modified":"2026-06-05T03:18:09","modified_gmt":"2026-06-05T03:18:09","slug":"masters-of-the-universe-filmmaker-travis-knight-says-ai-can-benefit-the-entertainment-industry-but-only-if-its-used-as-a-tool-or-a-crutch-and-not-as-a-substitute-for-the-amazing-crea","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/masters-of-the-universe-filmmaker-travis-knight-says-ai-can-benefit-the-entertainment-industry-but-only-if-its-used-as-a-tool-or-a-crutch-and-not-as-a-substitute-for-the-amazing-crea\/","title":{"rendered":"Masters of the Universe filmmaker Travis Knight says AI can benefit the entertainment industry \u2014 but only if it&#8217;s used as a &#8216;tool or a crutch&#8217; and not as a substitute for the &#8216;amazing creatives who make movies&#8217;"},"content":{"rendered":"<p><\/p>\n<div data-article-body=\"true\">\n<p class=\"mb-4 text-lg md:leading-8 break-words\"><i>When you buy through links on our articles, Future and its syndication partners may earn a commission.<\/i><\/p>\n<figure class=\"relative mb-4\">\n<div class=\"relative\"><button aria-label=\"View larger image\" class=\"group absolute bottom-0 size-full\" data-ylk=\"elm:expand;itc:1;sec:image-lightbox;slk:lightbox-open;\"><span class=\"absolute bottom-3 right-3 rounded-full bg-primary p-3 opacity-100 shadow-elevation-3 transition-opacity duration-300 group-hover:block group-hover:opacity-100 md:p-[17px] lg:bottom-6 lg:right-6 lg:bg-primary\/90 lg:p-5 lg:opacity-0 lg:shadow-none\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\" class=\"flex-none size-4 -scale-x-100 text-primary lg:size-6 [&amp;_path]:fill-current\"><path fill=\"currentColor\" d=\"M3.1 3.1V11h1.8V6.314l5.392 5.393 1.415-1.414L6.313 4.9H11V3.1zm17.8 17.8V13h-1.8v4.686l-5.393-5.393-1.415 1.414 5.393 5.393H13v1.8z\"\/><\/svg><\/span><\/button><dialog aria-label=\"Modal Dialog\" aria-modal=\"true\" class=\"fixed bottom-0 left-0 right-0 top-0 z-4 size-full max-h-none max-w-none bg-primary hidden\"\/><\/div><figcaption class=\"relative text-sm mt-1 pr-2.5\">\n<p>Don&#8217;t worry, no artificial intelligence was used in the making of Skeletor. | Credit: Amazon MGM Studios<\/p>\n<\/figcaption><\/figure>\n<ul class=\"mb-4\">\n<li class=\"ml-4 list-disc\">\n<div class=\"\">\n<p class=\"mb-4 text-lg md:leading-8 break-words\"><em><strong>Masters of the Universe<\/strong><\/em><strong>&#8216;s director has had his say on AI use in the entertainment industry<\/strong><\/p>\n<\/div>\n<\/li>\n<li class=\"ml-4 list-disc\">\n<div class=\"\">\n<p class=\"mb-4 text-lg md:leading-8 break-words\"><strong>Travis Knight says it shouldn&#8217;t replace those who make movies and TV shows<\/strong><\/p>\n<\/div>\n<\/li>\n<li class=\"ml-4 list-disc\">\n<div class=\"\">\n<p class=\"mb-4 text-lg md:leading-8 break-words\"><strong>However, it has it uses if it&#8217;s implemented properly<\/strong><\/p>\n<\/div>\n<\/li>\n<\/ul>\n<p class=\"mb-4 text-lg md:leading-8 break-words\"><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.techradar.com\/tag\/masters-of-the-universe\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"elm:link;elmt:article_link;slk:Masters of the Universe;itc:0;sec:content-canvas\" data-yga=\"{&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yLinkText&quot;:&quot;Masters of the Universe&quot;}\" class=\"link \"><em>Masters of the Universe<\/em><\/a>&#8216;s director has offered his opinion on the ongoing debate surrounding the use of artificial intelligence (AI) in the entertainment industry.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Ahead of the new Amazon movie&#8217;s release, Travis Knight exclusively told me that studios shouldn&#8217;t use AI to replace those who, in his words, give movies their &#8220;spirit and soul&#8221;.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">However, Knight also suggested that AI could be beneficial to the wider business if those in charge of the world&#8217;s biggest entertainment companies are &#8220;thoughtful and careful&#8221; about its application.<\/p>\n<figure class=\"relative mb-4\">\n<div class=\"relative\"><img alt=\"Adam, Cringer, and Teela walking towards Castle Grayskull in Amazon's Masters of the Universe movie\" loading=\"lazy\" width=\"960\" height=\"540\" decoding=\"async\" data-nimg=\"1\" class=\"rounded-lg\" style=\"color:transparent\" src=\"https:\/\/s.yimg.com\/ny\/api\/res\/1.2\/OC_XXnF3.xrJSXFyzMwpZA--\/YXBwaWQ9aGlnaGxhbmRlcjt3PTk2MDtoPTU0MDtjZj13ZWJw\/https:\/\/media.zenfs.com\/en\/techradar_949\/d58c2f9729ad66e430d19d00bde962d0\"\/><button aria-label=\"View larger image\" class=\"group absolute bottom-0 size-full\" data-ylk=\"elm:expand;itc:1;sec:image-lightbox;slk:lightbox-open;\"><span class=\"absolute bottom-3 right-3 rounded-full bg-primary p-3 opacity-100 shadow-elevation-3 transition-opacity duration-300 group-hover:block group-hover:opacity-100 md:p-[17px] lg:bottom-6 lg:right-6 lg:bg-primary\/90 lg:p-5 lg:opacity-0 lg:shadow-none\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\" class=\"flex-none size-4 -scale-x-100 text-primary lg:size-6 [&amp;_path]:fill-current\"><path fill=\"currentColor\" d=\"M3.1 3.1V11h1.8V6.314l5.392 5.393 1.415-1.414L6.313 4.9H11V3.1zm17.8 17.8V13h-1.8v4.686l-5.393-5.393-1.415 1.414 5.393 5.393H13v1.8z\"\/><\/svg><\/span><\/button><dialog aria-label=\"Modal Dialog\" aria-modal=\"true\" class=\"fixed bottom-0 left-0 right-0 top-0 z-4 size-full max-h-none max-w-none bg-primary hidden\"\/><\/div><figcaption class=\"relative text-sm mt-1 pr-2.5\">\n<p>Masters of the Universe has plenty of visual effects, but none were made using AI tools | Credit: Amazon MGM Studios<\/p>\n<\/figcaption><\/figure>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Knight&#8217;s comments come amid a watershed moment for the implementation of AI in the entertainment sector, other industries, and our wider society.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Indeed, as the nascent technology becomes an increasingly prevalent fixture in our everyday lives and governments struggle to fast-track legislation to keep the tech in check amid its ongoing proliferation, businesses across the globe are looking at ways to utilize it.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">That includes the world&#8217;s biggest movie and TV makers like Amazon MGM Studios, the aka entertainment behemoth behind <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.techradar.com\/tag\/he-man\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"elm:link;elmt:article_link;slk:He-Man;itc:0;sec:content-canvas\" data-yga=\"{&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yLinkText&quot;:&quot;He-Man&quot;}\" class=\"link \">He-Man<\/a>&#8216;s latest big-screen adventure, and the studio that recently came under fire for announcing plans to <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/deadline.com\/2026\/05\/prime-video-animation-amazon-mgm-studios-aws-genai-creators-fund-1236927561\/\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"elm:link;elmt:article_link;slk:make three new series for its Prime Video streaming platform via its newly-established GenAI Creators' Fund;itc:0;sec:content-canvas\" data-yga=\"{&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yLinkText&quot;:&quot;make three new series for its Prime Video streaming platform via its newly-established GenAI Creators' Fund&quot;}\" class=\"link \">make three new series for its Prime Video streaming platform via its newly-established GenAI Creators&#8217; Fund<\/a>.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">With numerous other entertainment giants, including Disney, <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.techradar.com\/streaming\/netflix\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"elm:link;elmt:article_link;slk:Netflix;itc:0;sec:content-canvas\" data-yga=\"{&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yLinkText&quot;:&quot;Netflix&quot;}\" class=\"link \">Netflix<\/a>, and Warner Bros., also exploring new avenues to use AI to make films and TV shows, as well as, in their words, &#8220;improve&#8221; the user experience on the <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.techradar.com\/uk\/best\/best-tv-streaming-service-cord-cutting-compare\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"elm:link;elmt:article_link;slk:best streaming services;itc:0;sec:content-canvas\" data-yga=\"{&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yLinkText&quot;:&quot;best streaming services&quot;}\" class=\"link \">best streaming services<\/a> that they own, conversations about the technology will continue to dominate the news cycle for months and years to come.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Key among those discussions is whether AI will eventually replace the writers, artists, animators, directors, and various other creatives. Knight, though, believes it would be a dark day for the industry if such a scenario ever came to pass, even if he&#8217;s not dead-set against AI having a role in some aspects of the moviemaking sector.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">&#8220;To me, it&#8217;s always about the amazing creatives who make movies,&#8221; the man behind one of this year&#8217;s <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.yahoo.com\/entertainment\/movies\/articles\/movies-most-exciting-films-coming-100000703.html\" data-ylk=\"elm:link;elmt:article_link;slk:new movies;itc:0;sec:content-canvas;outcm:mb_qualified_link;_E:mb_qualified_link;ct:story;\" data-yga=\"{&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yLinkText&quot;:&quot;new movies&quot;}\" class=\"link  yahoo-link\">new movies<\/a> told me. &#8220;They&#8217;re what gives movies their spirit and soul.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">&#8220;And that&#8217;s one of the things I love most about making movies,&#8221; he continued. &#8220;You get all of these people together from all these different disciplines, and it&#8217;s only that combination of people that could have told that story that way.<\/p>\n<blockquote class=\"mb-4 border-l-2 pl-5 italic text-tertiary\">\n<div class=\"\">\n<p class=\"mb-4 text-lg md:leading-8 break-words\">AI can be a tool or it could be a crutch \u2014 and it&#8217;s not something that that we used on this movie<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Masters of the Universe director Travis Knight<\/p>\n<\/div>\n<\/blockquote>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">&#8220;Now, look, artificial intelligence can be a tool, or it could be a crutch \u2014 and it&#8217;s not something that we used on this movie. I try to do stuff as much as I can practically. It&#8217;s my background [in this industry], so I want to get as much stuff in camera as possible. We also used computer-generated imagery, a lot of simulations, and high-tech stuff to bring the movie to life in the best way, and I love that combination of the old school and practical kind of filmmaking with whatever new tech helps to tell the story that you&#8217;re telling.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">&#8220;It&#8217;s a very interesting time for the industry, and I don&#8217;t know where it&#8217;s going to go,&#8221; the sci-fi fantasy movie&#8217;s director added. &#8220;I generally don&#8217;t think this technology is something to fear, I just think it&#8217;s something that we need to be thoughtful and careful around.&#8221;<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\"><em>Masters of the Universe<\/em> is out now in the UK, and launches in the US and other countries on Friday, June 5. Before you watch it, find out if it&#8217;s worth seeing by reading my <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.techradar.com\/streaming\/entertainment\/masters-of-the-universe-review\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"elm:link;elmt:article_link;slk:Masters of the Universe review;itc:0;sec:content-canvas\" data-yga=\"{&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yLinkText&quot;:&quot;Masters of the Universe review&quot;}\" class=\"link \"><em>Masters of the Universe<\/em> review<\/a>.<\/p>\n<\/div>\n<p><em> \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n<p><em> \u2018 Some details of this article were extracted from the following source www.yahoo.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When you buy through links on our articles, Future and its syndication partners may earn a commission. Don&#8217;t worry, no artificial intelligence was used in the making of Skeletor. | Credit: Amazon MGM Studios Masters of the Universe&#8216;s director has had his say on AI use in the entertainment industry Travis Knight says it shouldn&#8217;t [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2445743,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25172],"tags":[293560,344480,305028,346385,380443],"class_list":["post-2445742","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment","tag-amazon-mgm-studios","tag-artificial-intelligence","tag-entertainment-industry","tag-masters-of-the-universe","tag-travis-knight"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2026\/06\/Masters-of-the-Universe-filmmaker-Travis-Knight-says-AI-can.jpeg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2445742","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2445742"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2445742\/revisions"}],"predecessor-version":[{"id":2445744,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2445742\/revisions\/2445744"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2445743"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2445742"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2445742"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2445742"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}