Kanye West<\/a>, can be seen making his modelling and acting debut in campaign film Rip The Script, released by the sports brand ahead of the start of the World Cup. <\/p>\nIn a teaser for the film, Kim could be seen with her son as the pair watched a chaotic behind the scenes moment, with Saint asking her: \u201cMum, can we leave?\u201d<\/p>\n
The full length film dropped on Thursday (04Jun26), and featured more of the young Kardashian.<\/p>\n
He was seen arriving to the set with his famous mother, with some of the other celebrities involved in the campaign doing a double take as they turned up. <\/p>\n
\nOne crew member said \u201cKim\u2019s here\u201d, with the stressed director responding: \u201cJust give us two minutes!\u201d<\/p>\n
\nThe camera then panned to rapper Travis Scott – who shares two children with Kim\u2019s sister Kylie Jenner – who said: \u201cI ain’t got one minute – what we doing? The kids are ready, I’m ready.\u201d<\/p>\n
\nOther famous faces in the campaign include fictional soccer coach Ted Lasso, played by Jason Sudeikis, Blackpink star Lisa and Norwegian footballer Erling Haaland.<\/p>\n
\nTo mark the release of the campaign, Kim also shared a series of behind the scenes pictures on her Instagram page, with one showing her in a polaroid snap while holding up a licence plate which reads \u201cSCCR-MOM\u201d. <\/p>\n
\nIn another, she and Saint – decked out in a soccer jersey and football boots – were seen posing next to a van filled with footballs.<\/p>\n
\nSpeaking about casting Kim and Saint in the campaign video, Nike\u2019s brand management vice president Helena Thornton told Footwear News: \u201cWe speak a lot about how Kim is the ultimate soccer mum, and actually, in the film, Saint was wearing the new Paris Saint-Germain F.C. (PSG) x Awake kit, and that’s actually the launch of that jersey in the film.<\/p>\n
\n‘Saint is actually a big PSG fan. So, we’ve made sure to include authentic connections to the sport\u00a0like this throughout the film.\u201d<\/p>\n
\nThe World Cup kicks off on 11th June with a game in Mexico City, and continues through to 19th July.<\/p>\n<\/div>\n
\u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n \u2018 Some details of this article were extracted from the following source www.femalefirst.co.uk \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"5 June 2026 Kim Kardashian\u2019s 10-year-old son Saint looks set to follow in his famous parents\u2019 footsteps after being cast in a huge new Nike campaign alongside athletes Cristiano Ronaldo and LeBron James. Kim Kardashian and son Saint – 4th June 2026 – Instagram – Nike campaign behind the scenes Saint, the eldest son of […]<\/p>\n","protected":false},"author":2,"featured_media":2445911,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25173],"tags":[372958,480180,310574,24510,24159,22789,309614,305937,305634],"class_list":["post-2445910","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artists","tag-erling-haaland","tag-helena-thornton","tag-jason-sudeikis","tag-kanye-west","tag-kim-kardashian","tag-kylie-jenner","tag-lisa","tag-ted-lasso","tag-travis-scott"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2026\/06\/Kim-Kardashians-son-Saint-makes-modelling-debut-in-new-Nike.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2445910","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2445910"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2445910\/revisions"}],"predecessor-version":[{"id":2445912,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2445910\/revisions\/2445912"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2445911"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2445910"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2445910"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2445910"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
![\"Kim](\"https:\/\/www.femalefirst.co.uk\/image-library\/partners\/bang\/land\/1000\/k\/kim-kardashian-and-son-saint--4th-june-2026--instagram--nike.jpg\")
<\/p>\n