{"id":2446404,"date":"2026-06-05T15:01:22","date_gmt":"2026-06-05T15:01:22","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2446404"},"modified":"2026-06-05T15:01:22","modified_gmt":"2026-06-05T15:01:22","slug":"para-music-is-a-new-indian-ai-powered-label-that-says-it-wont-be-using-ai-to-create-songs","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/para-music-is-a-new-indian-ai-powered-label-that-says-it-wont-be-using-ai-to-create-songs\/","title":{"rendered":"PaRa Music is a new Indian \u201cAI-powered\u201d label \u2014 that says it won\u2019t be using AI to create songs"},"content":{"rendered":"<br><div id=\"post-270943\">\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t\n<p class=\"wp-block-paragraph\">Indian music industry professional and former executive VP at Saregama, Rashna Pochkhanawala, has founded PaRa Music, an \u201cAI-powered\u201d company. But the venture won\u2019t involve AI artists or music.\n\n\n\n\n\n<\/p><p class=\"wp-block-paragraph\">Instead, the label will use its in-house AI platform PaRaMeter to analyse \u201caudience behaviour and demand patterns\u201d, which will then \u201cguide investment and release decisions\u201d related \u201cto catalogue development, distribution and monetisation\u201d.\u00a0\n\n\n\n\n\n<\/p><p class=\"wp-block-paragraph\">Pochkhanawala says she has got a \u201cconsortium of angel and institutional investors\u201d that have bought into the idea. \u201cIndia\u2019s music economy is entering a period of unprecedented growth, and we believe music IP will be one of the defining asset classes of the next decade,\u201d said a spokesperson from Apollo Growth Capital, which is among the entities that has invested in PaRa Music.\n\n<\/p>\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">The label has set itself a lofty target with plans to amass a catalogue of 40,000 songs, across film and \u201cnon-film\u201d music in Hindi and regional Indian languages, over the next four years. A significant chunk of that is likely to be achieved through catalogue acquisitions.\n\n\n\n\n\n<\/p><p class=\"wp-block-paragraph\">The first of PaRa Music\u2019s releases\u2014a song and music video by singer-actor Arvind Akela Kallu\u2014will be out on 10 June, the day it will launch its Bhojpuri-language YouTube channel Bhojpuri Dhoom.\n\n\n<section id=\"block-35\" class=\"below-content widget widget_block\"><nav class=\"jp-relatedposts-i2 wp-block-jetpack-related-posts\" data-layout=\"grid\" aria-label=\"Related Stories\"><h3 class=\"wp-block-heading\">Related Stories<\/h3><\/nav><\/section><section id=\"block-32\" class=\"below-content widget widget_block\"><aside>\n\t\t<\/aside>\n<\/section><section id=\"block-25\" class=\"below-content widget widget_block\">\n\n<\/section><\/div><!-- .entry-content -->\n\n\t<!-- .entry-footer -->\n\n\t\n<\/div>\r\n<p><em> \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\r\n<p><em> \u2018 Some details of this article were extracted from the following source musically.com \u2019 <\/em><\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>Indian music industry professional and former executive VP at Saregama, Rashna Pochkhanawala, has founded PaRa Music, an \u201cAI-powered\u201d company. But the venture won\u2019t involve AI artists or music. Instead, the label will use its in-house AI platform PaRaMeter to analyse \u201caudience behaviour and demand patterns\u201d, which will then \u201cguide investment and release decisions\u201d related \u201cto [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2446405,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25179],"tags":[344480,22578,360133],"class_list":["post-2446404","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-music","tag-artificial-intelligence","tag-india","tag-music-labels"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2026\/06\/PaRa-Music-is-a-new-Indian-AI-powered-label-\u2014-that.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2446404","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2446404"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2446404\/revisions"}],"predecessor-version":[{"id":2446406,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2446404\/revisions\/2446406"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2446405"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2446404"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2446404"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2446404"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}