{"id":2446431,"date":"2026-06-05T15:20:39","date_gmt":"2026-06-05T15:20:39","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2446431"},"modified":"2026-06-05T15:20:39","modified_gmt":"2026-06-05T15:20:39","slug":"comcast-reunites-jurassic-park-trio-for-super-bowl-commercial","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/comcast-reunites-jurassic-park-trio-for-super-bowl-commercial\/","title":{"rendered":"Comcast Reunites &#8216;Jurassic Park&#8217; Trio for Super Bowl Commercial"},"content":{"rendered":"<p><\/p>\n<div>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/variety.com\/t\/comcast\/\" id=\"auto-tag_comcast\" data-tag=\"comcast\">Comcast<\/a> is taking a little time out of the telecast of Super Bowl LX on NBC to conduct some business.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tThe cable giant, which is also NBC\u2019s corporate parent, will run a 60-second commercial for its <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/variety.com\/t\/xfinity\/\" id=\"auto-tag_xfinity\" data-tag=\"xfinity\">Xfinity<\/a> video  service during the Super Bowl that reimagines the premise of 1993\u2019s \u201c<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/variety.com\/t\/jurassic-park\/\" id=\"auto-tag_jurassic-park\" data-tag=\"jurassic-park\">Jurassic Park<\/a>,\u201d the first of seven films centered around a wildlife park for dinosaurs. Sam Neil, Laura Dern and Jeff Goldblum, will reprise their roles as Dr. Alan Grant, Dr. Ellie Sattler and Dr. Ian Malcom. In this version of the story, the dinosaur scientists get to relax, as a reliance on Comcast\u2019s Xfinity connectivity keeps the park systems online.<\/p>\n<div class=\"jeg_video_container jeg_video_content\"><iframe loading=\"lazy\" title=\"Jurassic Park... Works (Extended) | Big Game Commercial 2026 | Xfinity\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/KKwxWPp2dhw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t\u201cFor more than three decades, the franchise has captured the imagination of audiences around the world, and this partnership with Xfinity allows fans to experience that world in a completely fresh way,\u201d says David O\u2019Connor, chief brand officer of Universal Entertainment, part of Comcast\u2019s NBCUniversal. \u201cBy combining the timeless characters and iconic moments of the original film with modern technology, we\u2019re celebrating the legacy of Jurassic Park while introducing it to a new generation.\u201d<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tComcast purchased actual advertising inventory in Super Bowl LX, according to a person familiar with the matter, and is not relying on time typically reserved for promotions from the media company producing the telecast.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tCBS, NBC and Fox have all used what is known as \u201cpromo time\u201d in the past to tout new shows, different divisions of their companies and various corporate initiatives. CBS in 2016 gained notice for a Super Bowl promo announcing that \u201cThe Good Wife,\u201d a fan-favorite drama, would end that season. In 2010, CBS raised eyebrows with a promo featuring both David Letterman and Jay Leno, two late-night hosts who often quibbled.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tComcast has tested the movie strategy in the past. In 2019, the company <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/variety.com\/2019\/tv\/news\/comcast-e-t-extra-terrestrial-advertising-1203419083\/\">surprised viewers during an NBC telecast of the Macy\u2019s Thanksgiving Day Parade<\/a> with a vignette showing E.T., the alien protagonist from the blockbuster 1982 film of the same name, meeting up with an older Elliott, played by Henry Thomas, the actor who also inhabited the role as a child. Like \u201cE.T.,\u201d the original \u201cJurassic Park\u201d was directed by Steven Spielberg.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tXfinity does more for the movie characters, letting Laura Dern\u2019s scientist stream music and Jeff Goldblum\u2019s watch a TV series via Wi-Fi.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tRecreating favorite Hollywood films can help spark connection with Super Bowl audiences. Last year, Unilever\u2019s Hellmann\u2019s mayonnaise surprised audiences <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/variety.com\/2025\/tv\/news\/billy-crystal-meg-ryan-when-harry-met-sally-super-bowl-commercial-hellmanns-1236289603\/\">by tapping actors Billy Crystal and Meg Ryan<\/a> to revive their characters from 1989\u2019s \u201cWhen Harry Met Sally.\u201d General Motors in 2022\u00a0<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/variety.com\/2022\/tv\/news\/austin-powers-super-bowl-commercial-general-motors-1235176920\/\">reconvened the cast of the 1997 hit \u201cAustin Powers<\/a>\u201d in a new tale that has the popular character Dr. Evil, played by Mike Myers, trying to take over the auto giant in a new bid to control the world. In 2019, Anheuser-Busch InBev\u2019s Stella Artois ran a Super Bowl spot featuring Jeff Bridges as \u201cThe Dude\u201d from \u201cThe Big Lebowski\u201d sitting near Sarah Jessica Parker playing Carrie Bradshaw from \u201cSex and the City.\u201d<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tTaika Waititi took up duties in place of Spielberg for this commercial, but the director\u2019s Amblin Entertainment was involved in the production, along with composer John Williams, whose original score is  utilized, special-effects house Industrial Light &amp; Magic, Universal Pictures and the ad agency Goodby Silverstein &amp; Partners.<\/p>\n<\/div>\n<p><em> \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n<p><em> \u2018 Some details of this article were extracted from the following source variety.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Comcast is taking a little time out of the telecast of Super Bowl LX on NBC to conduct some business. The cable giant, which is also NBC\u2019s corporate parent, will run a 60-second commercial for its Xfinity video service during the Super Bowl that reimagines the premise of 1993\u2019s \u201cJurassic Park,\u201d the first of seven [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2446432,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25173],"tags":[395809,336681,434490,383240],"class_list":["post-2446431","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artists","tag-comcast","tag-jurassic-park","tag-super-bowl-commercials","tag-xfinity"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2026\/06\/Comcast-Reunites-Jurassic-Park-Trio-for-Super-Bowl-Commercial.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2446431","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2446431"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2446431\/revisions"}],"predecessor-version":[{"id":2446433,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2446431\/revisions\/2446433"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2446432"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2446431"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2446431"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2446431"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}