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Universal Music Publishing Group<\/span><\/a> (UMPG) has unveiled its new brand identity.<\/span><\/p>\n In a statement, the music publisher said the rebranding was based on \u201cestablishing a distinctive voice, visual system, and global positioning centered on the <\/span>cultural importance and influence of songs and songwriters<\/span><\/a>\u201d.\u00a0<\/span><\/p>\n The new identity can be experienced on the music publisher\u2019s redesigned UMPG website.<\/p>\n \u201cEverything in music starts with a songwriter,\u201d said <\/span>Jody Gerson, chairman & CEO, UMPG<\/span><\/a>. \u201cGreat songs transcend generations, geographies and formats long after trends fade. Our new brand is about celebrating the enduring power of songwriting and giving it a clear voice, a lasting home, and a stronger future. It\u2019s an open, evolving identity dedicated to songs, songwriters, and the people behind them; taking on new meaning wherever music goes.\u201d<\/span><\/p>\n <\/span><\/p>\n The symbol represents the worldwide community of songwriters and reflects how UMPG\u2019s reach helps songs travel across borders and cultures.\u00a0<\/span><\/p>\n In addition to the new logo and visuals, the identity includes a purpose statement: \u201cUniversal Music Publishing Group exists to advance the collaborative, personal, human act of creating songs. We get songs heard. We get songwriters paid. Wherever songs go, we are a world ahead.\u201d<\/span><\/p>\n
<\/p>\n Our new brand is about celebrating the enduring power of songwriting and giving it a clear voice, a lasting home, and a stronger future<\/p>\n
<\/p>\n Jody Gerson<\/p>\n
\n<\/p><\/blockquote>\n Coinciding with the rollout of its new brand identity, UMPG is introducing Publishing 101 beginning June 16. Designed to demystify the world of music publishing, the short-form videos feature members of UMPG\u2019s global team explaining key aspects of the business \u2013 from A&R and <\/span>sync licensing<\/span><\/a> to royalties and administration \u2013 while providing an inside look at how music publishers support songwriters at every stage of their careers.\u00a0<\/span><\/p>\n New Publishing 101 videos will be posted each Tuesday (5pm in the UK) across UMPG\u2019s digital and social platforms, including umpg.com, Instagram, TikTok and YouTube.<\/span><\/p>\n The UMPG brand identity was developed with GrandArmy. The award-winning, multi-disciplinary creative agency has also worked with a diversity of brands including <\/span>A24<\/span><\/a>, NPR, Adidas, Lonely Planet among others.\u00a0<\/span><\/p>\n UMPG’s internal audio branding team also developed a unique sonic identity for the animated version of the logo.<\/span><\/p>\n \u00a0<\/span><\/p>\n<\/p><\/div>\n