Universal Music Publishing Group<\/a> (UMPG)<\/strong> has unveiled a new brand identity built around songs and songwriters.<\/p>\n The new identity, announced on Tuesday (June 9)<\/strong>, includes a new logo, a visual system, and a purpose statement.<\/p>\n The company said the identity centers on the cultural importance of songwriters and the teams behind them, and is brought to life on a redesigned UMPG<\/strong> website.<\/a><\/p>\n \u201cEverything in music starts with a songwriter. Great songs transcend generations, geographies, and formats long after trends fade,\u201d said Jody Gerson<\/a><\/strong>, Chairman and CEO of UMPG<\/strong>.<\/p>\n \u201cOur new brand is about celebrating the enduring power of songwriting and giving it a clear voice, a lasting home, and a stronger future. It\u2019s an open, evolving identity dedicated to songs, songwriters, and the people behind them; taking on new meaning wherever music goes,\u201d Gerson<\/strong> added.<\/p>\n \u201cEverything in music starts with a songwriter. Great songs transcend generations, geographies, and formats long after trends fade.\u201d<\/p>\n Jody Gerson<\/strong>, UMPG<\/strong><\/span><\/p>\n<\/blockquote>\n UMPG<\/strong> said the logo represents the four corners of the planet, standing for a worldwide community of songwriters and reflecting how its reach helps songs travel across borders and cultures.<\/p>\n The circular space at the center of the logo can also serve as a camera frame for songwriters, UMPG<\/strong> said.<\/p>\n The identity is designed to unite UMPG<\/strong>\u2018s global teams and help each part of the business articulate its role in protecting and amplifying songwriters, the company said.<\/p>\n UMPG<\/strong> said the identity also includes a purpose statement, which reads: \u201cUniversal Music Publishing Group exists to advance the collaborative, personal, human act of creating songs. We get songs heard. We get songwriters paid. Wherever songs go, We are a world ahead.\u201d<\/p>\n The new UMPG<\/strong> logo is accompanied by an abridged version of that tagline: \u201cWherever songs go, We\u2019re a world ahead.\u201d<\/p>\n Coinciding with the rollout, UMPG<\/strong> is launching a short-form video series, Publishing 101<\/em>, beginning on June 16<\/strong>.<\/p>\n The videos feature members of UMPG<\/strong>\u2018s global team explaining aspects of the business, from A&R and sync licensing to royalties and administration.<\/p>\n New episodes will be posted each Tuesday<\/strong> at 9 a.m. PT across UMPG<\/strong>\u2018s digital and social platforms, including Instagram<\/a><\/strong>, TikTok<\/strong> and YouTube<\/a><\/strong>.<\/p>\n The brand identity was developed with creative agency GrandArmy<\/strong>, which UMPG<\/strong> said has also worked with brands including A24<\/strong>, NPR<\/strong>, Adidas<\/strong> and Lonely Planet<\/strong>.<\/p>\n UMPG<\/strong>\u2018s in-house Audio Branding team developed a sonic identity for the animated version of the logo.<\/p>\n Accepting the International Executive of the Year award at MBW\u2019s Music Business UK Awards\u00a0in November, Gerson<\/strong> said her \u201coverriding mission\u201d was to \u201cprotect human songwriters\u201d<\/a> amid the rise of AI.<\/p>\n Gerson<\/strong>\u2018s recent industry recognitions include the 2025 Grammy<\/strong> Salute to Industry Icons award and the ICMP<\/a><\/strong> Ralph Peer II Award for Outstanding Contribution to Global Music Publishing. She co-founded the nonprofit She Is The Music<\/strong>, which supports women in music.<\/p>\n\n
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