{"id":2452137,"date":"2026-06-09T23:23:29","date_gmt":"2026-06-09T23:23:29","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2452137"},"modified":"2026-06-09T23:23:29","modified_gmt":"2026-06-09T23:23:29","slug":"critics-are-roasting-not-toasting-barron-trumps-energy-drink-launch","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/critics-are-roasting-not-toasting-barron-trumps-energy-drink-launch\/","title":{"rendered":"Critics Are Roasting, Not Toasting, Barron Trump\u2019s Energy Drink Launch"},"content":{"rendered":"

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Barron Trump<\/a> has a tall order in trying to make it in the energy drink business \u2015 and critics say his price point isn\u2019t helping matters.<\/p>\n<\/div>\n

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The youngest son of President Donald Trump<\/a> has launched his SOLLOS brand<\/a> Yerba Mate Pineapple + Coconut drink at $39 per 12-pack.<\/p>\n<\/div>\n

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\u2033$39 for a 12 pack? A fool and his money are soon parted,\u201d one person wrote on X<\/a>.<\/p>\n<\/div>\n

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The scion is listed as one of the directors<\/a> of the venture \u2015 \u201cclose friends ages 19-23 who grew up living in South Florida,\u201d according to the website<\/a>. But of course, the 20-year-old entrepreneur and New York University junior in the fall is the name that gives the product its juice.<\/p>\n<\/div>\n

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\"Barron<\/picture><\/div>\n
Barron Trump is now in the beverage business. Drink that in.<\/figcaption><\/div>\n<\/figure>\n
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It got an \u201cOK\u201d review<\/a> in the Times of London from Christopher J Yates, who noted the \u201crace car\u201d-like caffeine level and its creaminess akin to a \u201cnon-alcoholic pina colada.\u201d<\/p>\n<\/div>\n

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The website touts the drink<\/a> as \u201cbuilt around the Florida lifestyle, delivering superior taste and plant-based energy to support an active, outdoor lifestyle.\u201d<\/p>\n<\/div>\n

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Energy drink giant Red Bull\u2019s Summer Edition flavors go for $61.28 for 24 12-ounce cans<\/a> on Amazon<\/a>, so the young Trump doesn\u2019t seem out of the ballpark.<\/p>\n<\/div>\n

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But detractors thought it was too steep and its association with the family a non-starter.<\/p>\n<\/div>\n

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\u201cNot me! I no longer want anything whatsoever associated with any Trump,\u201d one social media user commented<\/a>.<\/p>\n<\/div>\n

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\u201c$39? Pass<\/a>,\u201d an X user chimed in.<\/p>\n<\/div>\n

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\u201cEvery Brazilian and Argentinian in the world just cringed out loud!!\u201d one person suggested in the comments section of People<\/a>. (The company says it sources its Yerba Mate herbal tea leaves from Brazil.)<\/p>\n<\/div>\n

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\u201cThis drink would be perfect to wash down a Trump Steak with\u2026.Oh wait\u2026.\u201d another cracked, referring to the president\u2019s failed meat venture<\/a> in the aughts.<\/p>\n<\/div>\n

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\u201cThey need to correct the spelling,\u201d one detractor added. \u201cShould be Soulless.\u201d<\/p>\n<\/div>\n

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\"The<\/picture><\/div>\n
The young Trump is sticking his neck out on a $39 per 12-pack beverage venture.<\/figcaption><\/div>\n<\/figure>\n