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In a region defined by technological innovation, Netflix Chief Product & Technology Officer Elizabeth Stone shared how Netflix is bringing its global product vision to members in Asia Pacific.<\/span><\/p>\n At the APAC Product Innovation Showcase, Netflix leaders announced updates across mobile, curated collections and games to make Netflix more personal and more fun to use \u2014 including the <\/span>refreshed mobile experience<\/span><\/a> rolling out to Korea and Japan next month, and a new <\/span>KPop Demon Hunters<\/span> game collection launching on <\/span>Netflix Playground<\/span><\/a> on June 20.<\/span><\/p>\n Netflix\u2019s New Mobile Experience Is Coming to Korea and Japan<\/span><\/p>\n Netflix\u2019s new mobile experience will come to members in Korea and Japan this July, and is available now in Australia, New Zealand, Philippines, India, and Malaysia, with more countries across APAC to follow soon.\u00a0<\/span><\/p>\n The updated mobile app introduces \u2018Clips,\u2019 a new vertical video feed designed for the in-between moments of the day, along with streamlined navigation that makes it easier to find something to watch or play. Members can watch clips, add titles to \u2018My List’, share moments with friends, or jump to a title\u2019s page and click play. Similar to the rest of the Netflix experience, the feed is personalized based on what each member watches and interacts with.<\/span><\/p>\n This reflects Netflix\u2019s broader product direction: leveraging technology to make entertainment feel even more personal, interactive and immersive. \u201cInnovation powers our ambition to entertain the world,\u201d Stone said. \u201cBy adapting to member preferences, enabling new content formats, and expanding how stories are produced and distributed, we become a must-have destination for engaging locally and globally relevant entertainment.\u201d<\/span><\/p>\n Looking ahead, Netflix plans to test themed \u2018Clip\u2019 collections, allowing members to explore curated sets of clips by mood or genre \u2014 from reality TV moments and behind-the-scenes content to podcast snippets.<\/span><\/p>\n Netflix Playground Expands the Games Vision for Kids and Families<\/span><\/p>\n Lisa Burgess, General Manager, Games Studio at Netflix, explained that the mission for games is an extension of Netflix\u2019s overall mission to entertain the world. \u201cFor a long time, that\u2019s meant incredible series and films. But entertainment today is broader \u2014 more than 3 billion people around the world play games. Games are one of the primary ways people relax, connect and experience stories. Our vision for Netflix Games is to make your Netflix membership more valuable by letting you not only watch great stories, but also play in them,\u201d she said.<\/span><\/p>\n A key part of that vision is Netflix Playground, a dedicated space for kids\u2019 games and experiences within Netflix Games. On June 20, <\/span>KPop Demon Hunters<\/span> joins Playground with a brand\u2011new collection of six minigames, giving kids another way to step into that world and play alongside the heroes they love.\u00a0<\/span><\/p>\n Included with all Netflix memberships, Playground is completely free of ads and in-game transactions, and designed as a natural extension of Netflix\u2019s kids profiles and curation. As Playground begins rolling out globally, its catalog will keep growing with more titles based on beloved kids series, films and characters, as well as new interactive formats.<\/span><\/p>\n