As part of its T\u00fcrkiye launch, SkyBlue Cinematix has appointed two highly experienced media executives to lead its local operations, effective June 1, 2026.<\/em><\/p>\n ISTANBUL, T\u00fcrkiye, June 11, 2026 (GLOBE NEWSWIRE) — SkyBlue Cinematix<\/a>,<\/strong> the entertainment division of\u00a0SkyBlue Media Group<\/strong><\/a>, today announced its official entry into the Turkish market, marking another major milestone in the company\u2019s global expansion strategy. By establishing its presence in one of the world\u2019s most influential television and film production ecosystems, SkyBlue Cinematix aims to position T\u00fcrkiye as a strategic hub within its international content\u00a0and brand integration network.<\/p>\n The company\u2019s expansion into T\u00fcrkiye further strengthens its footprint across Asia, Europe,\u00a0the Middle East and Africa,<\/strong> reinforcing its vision of building a borderless content ecosystem\u00a0that connects Bollywood, Nollywood, K-Content and Turkish productions<\/strong> with\u00a0international brands, advertisers and strategic partners around the world.<\/p>\n As part of its T\u00fcrkiye launch, SkyBlue Cinematix<\/strong> has appointed two highly experienced\u00a0media executives to lead its local operations, effective June 1, 2026. Robert Zara<\/strong> has joined the company as Business Director<\/strong>, bringing 38 years of experience<\/strong> across the global media and entertainment industry. Throughout his distinguished career, he has held senior executive positions within multinational media agencies, leading television broadcasters and international content distribution companies. His expertise spans Linear\u00a0Television, Pay TV, OTT platforms, strategic partnerships and P&L management. <\/strong>Robert Zara is a graduate of Bo\u011fazi\u00e7i University<\/strong> and is fluent in both English and French<\/strong>. Together, the leadership team combines extensive regional expertise, international commercial\u00a0experience and strong industry relationships that will support SkyBlue Cinematix\u2019s long-term\u00a0growth strategy in T\u00fcrkiye.<\/p>\n Connecting Turkish Content with Global Opportunities The company\u2019s strategic focus includes:<\/p>\n \u25cf In-film and in-content brand integration<\/strong>, seamlessly incorporating local and\u00a0international brands into premium Turkish productions. Strengthening Cross-Continental Creative Collaboration Built on Strong Global Credentials In India, the Group recently secured the exclusive brand integration mandate for S.S.\u00a0Rajamouli\u2019s highly anticipated feature film “Varanasi,”<\/strong> working alongside the acclaimed\u00a0filmmaker behind RRR<\/strong> and Baahubali<\/strong>.<\/p>\n<\/p><\/div>\n SkyBlue Cinematix Enters T\u00fcrkiye<\/p>\n In Africa, through SkyBlue Cinematix Nigeria<\/strong>, the company has expanded its regional\u00a0footprint by launching a major cross-continental feature film starring Nollywood actress\u00a0Nancy Isime<\/strong>, connecting Anglophone and Francophone African storytelling with global distribution opportunities.<\/p>\n Chairman\u2019s Statement<\/strong><\/p>\n Commenting on the company\u2019s expansion into T\u00fcrkiye, Dato\u2019 Manikandamurthy\u00a0Velayoudam, Chairman of SkyBlue Media Group<\/strong>, said:<\/p>\n “SkyBlue Cinematix is a global content engine. Our success in India alongside S.S.\u00a0Rajamouli, combined with our recent expansion into Nollywood and South Korea, has\u00a0provided a strong blueprint for our international growth strategy. By entering T\u00fcrkiye, we are\u00a0establishing our presence in one of the world’s most influential storytelling markets. Under\u00a0the leadership of Robert Zara and Onur S\u00f6zener, we are committed to respecting the unique\u00a0creativity of the Turkish entertainment industry while bringing SkyBlue\u2019s global scale,\u00a0international partnerships and brand integration expertise to this dynamic market.”\u00a0<\/p>\n Looking ahead, SkyBlue Cinematix is actively exploring partnerships with leading Turkish production companies, content creators, brands and distribution platforms, and welcomes discussions regarding future collaborations, international co-productions and global content initiatives.<\/p>\n About SkyBlue Media Group About SkyBlue Cinematix Pvt Ltd<\/strong><\/p>\n What Sky Blue Cinematix Does: Film Advertising That Feels Native Discover how we transform brand stories into cinematic experiences. Our strategic approach combines creative storytelling with data-driven insights to maximize your brand’s impact in the entertainment ecosystem. Seamless Brand Integration Authentic Audience Connection Multi-Market Reach<\/p>\n
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Experienced Leadership to Drive Growth in T\u00fcrkiye\u00a0<\/strong><\/p>\n
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Onur S\u00f6zener<\/strong> has been appointed Head of Sales<\/strong>, bringing more than 15 years of experience<\/strong>\u00a0in broadcasting, media sales and international content distribution. Prior to joining SkyBlue\u00a0Cinematix, he spent 15 years in senior leadership positions at celebrity.land T\u00dcRK<\/strong> and most\u00a0recently served as Head of Sales at Calinos Entertainment<\/strong>, one of T\u00fcrkiye\u2019s leading global\u00a0content distributors. He holds a degree in Economics from Istanbul University<\/strong> and\u00a0completed his Executive MBA at Istanbul Technical University<\/strong>, graduating at the top of his\u00a0class.<\/p>\n
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Leveraging its international expertise in content monetization and brand integration, SkyBlue Cinematix aims to create new commercial opportunities for Turkish producers, studios and content creators.<\/p>\n
\u25cf Native Product Placement<\/strong> solutions that enable brands to engage audiences beyond\u00a0traditional advertising formats.
\u25cf Narrative-driven brand storytelling,<\/strong> integrating commercial partnerships naturally\u00a0into scripted entertainment while creating additional revenue opportunities for\u00a0producers.
\u25cf Global content monetization<\/strong> through international distribution strategies,\u00a0cross-border partnerships and innovative business models without geographical\u00a0limitations.<\/p>\n
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Beyond commercial expansion, SkyBlue Cinematix<\/a> intends to facilitate creative collaboration\u00a0between Turkish writers, directors and producers and their counterparts in India, South\u00a0Korea and MENA.
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The company believes these collaborations will support the development of globally relevant\u00a0intellectual property (IP), foster international co-productions and accelerate the creation of\u00a0scalable entertainment projects with worldwide appeal.<\/p>\n
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SkyBlue Cinematix enters the Turkish market backed by significant international experience\u00a0in content production and brand integration.<\/p>\n<\/div>\n<\/div>
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Headquartered in Malaysia, SkyBlue Media Group<\/strong> is an international media conglomerate\u00a0operating across out-of-home advertising, media investments, entertainment and global\u00a0content commercialization. <\/strong>The Group holds exclusive transit media rights with Dubai\u2019s\u00a0Roads and Transport Authority (RTA)<\/strong> and, through SkyBlue Cinematix, continues to build\u00a0a borderless entertainment ecosystem spanning production, brand integration and\u00a0worldwide content distribution.<\/strong><\/p>\n
Media & Business Contacts<\/strong><\/p>\n
Robert Zara<\/strong>
Business Director \u2013 T\u00fcrkiye
robert@skybluegroup.com<\/a><\/p>\n
Onur S\u00f6zener<\/strong>
Head of Sales \u2013 T\u00fcrkiye
onur@skybluegroup.com<\/a><\/p>\n
Location<\/strong>: Istanbul, T\u00fcrkiye<\/p>\n