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REPUBLIC Collective<\/strong> has partnered with media and entertainment company ZIZA Inc.<\/strong> to launch ZIZA Records<\/strong>, a new label focused on developing and scaling South Asian artists on a global level.<\/p>\n The multi-year worldwide joint venture was announced on Thursday (June 11)<\/strong>.<\/p>\n ZIZA Inc.<\/strong> is a New York-based company founded by entrepreneur Shivam Malhotra<\/strong>, who also serves as CEO of Malsons<\/strong>.<\/p>\n ZIZA Records<\/strong> will operate at the intersection of South Asia and key international markets, with a focus on diaspora-driven talent, catalog development, and global audience growth.<\/p>\n \u201cThis partnership reflects the continued global expansion of South Asian music.\u201d<\/p>\n Jeffrey Remedios<\/strong>, REPUBLIC Collective<\/strong><\/span><\/p>\n<\/blockquote>\n \u201cThis partnership reflects the continued global expansion of South Asian music,\u201d said Jeffrey Remedios<\/strong>, President and CEO of REPUBLIC Collective<\/strong>.<\/p>\n \u201cShivam<\/strong> and the ZIZA<\/strong> team have built a strong foundation in the space, and we see an opportunity to grow that internationally together.\u201d<\/p>\n Malhotra<\/strong> enters the partnership following the growth of Malsons Ventures<\/strong>, claimed to be \u201cone of the most influential independent forces in the South Asian music ecosystem,\u201d which the company says has contributed to over 10 billion<\/strong> streams globally.<\/p>\n Malhotra<\/strong> and his companies have worked alongside artists including Shubh<\/strong> and Dhanda Nyoliwala<\/strong>, among others.<\/p>\n \u201cREPUBLIC Collective<\/strong> represents the gold standard of modern music culture and global artist development,\u201d said Malhotra<\/strong>.<\/p>\n \u201cFor us, this partnership is the beginning of a long-term movement to position South Asian music<\/strong> at the center of the global mainstream.<\/p>\n \u201cJeffrey<\/strong>, Avery<\/strong>, and the entire Republic<\/strong> team understand both the cultural value and the commercial scale of what\u2019s coming next.<\/p>\n \u201cTheir belief in our vision, combined with their unmatched global infrastructure, makes Republic<\/strong> the ideal partner to build ZIZA Records<\/strong> into a defining force for this generation of artists.<\/p>\n \u201cTogether, we\u2019re creating a platform that will not only break talent globally but reshape how the world experiences South Asian music<\/strong>.\u201d<\/p>\n \u201cJeffrey<\/strong>, Avery<\/strong>, and the entire Republic<\/strong> team understand both the cultural value and the commercial scale of what\u2019s coming next.\u201d<\/p>\n Shivam Malhotra, ZIZA Inc<\/strong><\/span><\/p>\n<\/blockquote>\n The joint venture will prioritize signing and developing artists from the South Asian diaspora, particularly those with traction in North America<\/strong>, the UK<\/strong>, Europe<\/strong>, Australia<\/strong>, and the Middle East<\/strong>.<\/p>\n It will also focus on unlocking catalog opportunities through global distribution, sync, and marketing, with additional plans spanning brand partnerships, live experiences, and cross-market collaborations, according to REPUBLIC<\/strong>.<\/p>\n The deal is the latest in a wave of major label joint ventures targeting South Asian music<\/strong> and the South Asian diaspora.<\/p>\n Warner Music Group<\/a><\/strong>\u00a0launched its 5 Junction JV<\/a> with entrepreneur Anjula Acharia<\/strong> in April 2025<\/strong>, aimed at breaking US-based artists of South Asian heritage in partnership with Warner Records<\/a><\/strong>.<\/p>\n Sony Music Entertainment<\/a><\/strong> struck its own JV with D36<\/a> in 2024<\/strong>, targeting South Asian artists and diaspora audiences.<\/p>\n Elsewhere within Universal Music Group<\/a><\/strong>, the company has made a series of moves in the space, including the acquisition of UK-based South Asian music label Oriental Star Agencies<\/a> in January 2024<\/strong> and the launch of Desi Trill Music<\/strong>, a JV with Roc Nation<\/strong> co-founder Ty Ty Smith<\/strong>, in 2023<\/strong>.<\/p>\n REPUBLIC<\/strong> itself has also been expanding its roster of international JVs, forming a partnership with Savan Kotecha<\/a><\/strong>\u2018s Visva Records<\/strong> in July 2025<\/a>, which also carries an India-facing component on its roster.<\/p>\n\n
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