{"id":2456249,"date":"2026-06-12T12:47:42","date_gmt":"2026-06-12T12:47:42","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2456249"},"modified":"2026-06-12T12:47:42","modified_gmt":"2026-06-12T12:47:42","slug":"indigo-is-the-latest-startup-connecting-artists-and-superfans","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/indigo-is-the-latest-startup-connecting-artists-and-superfans\/","title":{"rendered":"Indigo is the latest startup connecting artists and superfans"},"content":{"rendered":"<br><div id=\"post-271499\">\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t\n<p class=\"wp-block-paragraph\">There is no shortage of startups hoping to help artists connect with their keenest fans. The latest to join the throng is\u00a0<a rel=\"nofollow\" target=\"_blank\" target=\"_blank\" href=\"https:\/\/indigoapp.live\/SDL\" rel=\"noreferrer noopener\">Indigo<\/a>, whose co-founders include Demi Weitz, whose Quarantunes initiative raised nearly $40m during the pandemic.\n\n\n<aside>\t\t\t\n\t\t<\/aside>\n\n<\/p><p class=\"wp-block-paragraph\">What is Indigo? A service to help artists \u201cshare unreleased music, voice memos, behind-the-scenes content, and exclusive experiences\u201d, with fans able to pay to unlock access, as well as through micro-transactions and gifting.\n\n\n\n<\/p><p class=\"wp-block-paragraph\">It\u2019s not live yet: the beta launch is planned for later in the summer. However, Indigo has announced its first partnership with an artist: IDK, the rapper, producer and filmmaker.\n\n<\/p>\n\n\n\n\n<p class=\"wp-block-paragraph\">He\u2019ll be working with the company on a weekend of events later this month around the Juneteenth and F\u00eate de la Musique celebrations, with Indigo handling fan signups for the event. IDK will be running his own fan community on the platform.\n\n\n\n<\/p><p class=\"wp-block-paragraph\">As with other startups in this sector, Indigo\u2019s initial task will be to sign up artists with sizeable fanbases that they can bring to its platform, while in the longer term, securing funding and ultimately revenues to sustain a business from this will be key.\n\n\n<section id=\"block-35\" class=\"below-content widget widget_block\"><nav class=\"jp-relatedposts-i2 wp-block-jetpack-related-posts\" data-layout=\"grid\" aria-label=\"Related Stories\"><h3 class=\"wp-block-heading\">Related Stories<\/h3><\/nav><\/section><section id=\"block-32\" class=\"below-content widget widget_block\"><aside>\n\t\t<\/aside>\n<\/section><section id=\"block-25\" class=\"below-content widget widget_block\">\n\n<\/section><\/div><!-- .entry-content -->\n\n\t<!-- .entry-footer -->\n\n\t\n\t\t\t<!-- .author-bio -->\n\t\t\t\n<\/div>\r\n<p><em> \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\r\n<p><em> \u2018 Some details of this article were extracted from the following source musically.com \u2019 <\/em><\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>There is no shortage of startups hoping to help artists connect with their keenest fans. The latest to join the throng is\u00a0Indigo, whose co-founders include Demi Weitz, whose Quarantunes initiative raised nearly $40m during the pandemic. What is Indigo? A service to help artists \u201cshare unreleased music, voice memos, behind-the-scenes content, and exclusive experiences\u201d, with [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2456250,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25179],"tags":[372021,117252,324888,373924],"class_list":["post-2456249","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-music","tag-fan-engagement","tag-music-marketing","tag-startups","tag-superfans"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2026\/06\/Indigo-is-the-latest-startup-connecting-artists-and-superfans.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2456249","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2456249"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2456249\/revisions"}],"predecessor-version":[{"id":2456251,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2456249\/revisions\/2456251"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2456250"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2456249"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2456249"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2456249"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}