{"id":2461429,"date":"2026-06-16T04:07:02","date_gmt":"2026-06-16T04:07:02","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2461429"},"modified":"2026-06-16T04:07:02","modified_gmt":"2026-06-16T04:07:02","slug":"fox-places-big-bet-on-streaming-with-22-billion-roku-deal","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/fox-places-big-bet-on-streaming-with-22-billion-roku-deal\/","title":{"rendered":"Fox Places Big Bet on Streaming with $22 Billion Roku Deal"},"content":{"rendered":"<p><\/p>\n<div>\n<p class=\"wp-block-paragraph\">There\u2019s a new mayor in Roku City.<\/p>\n<p class=\"wp-block-paragraph\">On Monday, Fox Corp. announced an agreement to acquire streaming platform Roku for $22 billion, uniting two titans in the free ad-supported streaming TV (FAST) space. Not everyone is loving the news, however: Shares of Fox tumbled 15%.<\/p>\n<h2 id=\"h-tubi-or-not-tubi\" class=\"wp-block-heading\"><strong>Tubi or Not Tubi<\/strong><\/h2>\n<p class=\"wp-block-paragraph\">Fox hasn\u2019t been a full-fledged participant in the Streaming Wars, opting against a premium subscription service to rival the likes of Netflix and Hulu, though it does have smaller over-the-top offerings for news and sports (both of which print money as linear cable TV assets). It also has Tubi, the FAST service it acquired for $400 million in 2020; the unit began turning a profit in the second half of last year.\u00a0<\/p>\n<p class=\"wp-block-paragraph\">Roku, while largely known for its connected TV boxes, is a major FAST player in its <a rel=\"nofollow\" target=\"_blank\" target=\"_blank\" href=\"https:\/\/www.thedailyupside.com\/industries\/media-entertainment\/roku-is-quietly-becoming-a-media-powerhouse\/\" rel=\"noreferrer noopener\">own right via The Roku Channel<\/a>. Folding The Roku Channel into the Fox empire would create a media conglomerate capable of competing for eyeballs, and ad dollars, with the best of them:<\/p>\n<ul class=\"wp-block-list\">\n<li>Added together, Fox and The Roku Channel accounted for just over 10.2% of all TV viewership in March, <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.nielsen.com\/data-center\/the-gauge\/\" target=\"_blank\" rel=\"noreferrer noopener\">according to Nielsen\u2019s The Gauge Index<\/a>. That would outpace all providers except Disney (10.5%) and YouTube (13.2%), though the soon-to-be-married Paramount and Warner Bros. Discovery would together garner about 14%.<\/li>\n<li>On the ad side, Roku generated $2.3 billion in revenue last year, up 27%, while Tubi pulled in $1.1 billion, up 19%.<\/li>\n<\/ul>\n<p class=\"wp-block-paragraph\">\u201cJust [Tubi and The Roku Channel] alone, that is the second-biggest [connected TV] company by ad revenue in the US, basically second to YouTube,\u201d Moe Chughtai, global vice president of strategy and partnerships at adtech platform MiQ, told The Daily Upside. \u201cIt would be a bigger ad business than Netflix, than Prime, than Disney, than Paramount and Warner Bros. Discovery.\u201d<\/p>\n<p class=\"wp-block-paragraph\"><strong>FAST and Furious: <\/strong>Still, a $22 billion acquisition is a big pill to swallow for a company valued at about the same amount. Fox said Monday it plans to pay with cash and new debt, citing a $12 billion loan. \u201cThey\u2019ve been talking about setting up the balance sheet for M&amp;A for a couple of quarters now,\u201d Third Bridge sector analyst John Conca told The Daily Upside. \u201cI would have thought something smaller, personally.\u201d<\/p>\n<\/div>\n<p><em> \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n<p><em> \u2018 Some details of this article were extracted from the following source www.thedailyupside.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>There\u2019s a new mayor in Roku City. On Monday, Fox Corp. announced an agreement to acquire streaming platform Roku for $22 billion, uniting two titans in the free ad-supported streaming TV (FAST) space. Not everyone is loving the news, however: Shares of Fox tumbled 15%. Tubi or Not Tubi Fox hasn\u2019t been a full-fledged participant [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2461430,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25172],"tags":[23301,22074,23191,309230,331647,23808,328922,23844],"class_list":["post-2461429","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment","tag-disney","tag-fox","tag-netflix","tag-paramount","tag-roku","tag-streaming","tag-warner-bros-discovery","tag-youtube"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2026\/06\/Fox-Places-Big-Bet-on-Streaming-with-22-Billion-Roku.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2461429","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2461429"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2461429\/revisions"}],"predecessor-version":[{"id":2461431,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2461429\/revisions\/2461431"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2461430"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2461429"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2461429"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2461429"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}