{"id":2461561,"date":"2026-06-16T05:48:24","date_gmt":"2026-06-16T05:48:24","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2461561"},"modified":"2026-06-16T05:48:24","modified_gmt":"2026-06-16T05:48:24","slug":"reddit-campaigns-drive-performance-on-and-off-the-platform","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/reddit-campaigns-drive-performance-on-and-off-the-platform\/","title":{"rendered":"Reddit campaigns drive performance on and off the platform"},"content":{"rendered":"<p><\/p>\n<div>\n<div class=\"text-to-speech\">\n    <button class=\"text-to-speech__button button\"><br \/>\n        <br \/>\n        Listen to the article<\/p>\n<p>            <span class=\"text-to-speech__button__audio-length\">2 min<\/span><\/p>\n<p>    <\/button><\/p>\n<div class=\"text-to-speech__controls\">\n        <audio controls=\"\" class=\"js-text-to-speech\" preload=\"none\"><source src=\"https:\/\/text-to-speech.divecdn.com\/newspost\/822974\/2026-06-15_20.46.01\/reddit-campaigns-drive-performance-on-and-off-the-platform.wav\" type=\"audio\/mp3\"><\/source><\/audio><\/p>\n<div class=\"text-to-speech__controls__text\">\n            This audio is auto-generated. Please let us know if you have <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.socialmediatoday.com\/contact\/\">feedback<\/a>.\n        <\/div><\/div>\n<\/div>\n<p><span><span><span><span><span><span>Reddit shared <\/span><\/span><\/span><\/span><\/span><\/span><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.business.reddit.com\/blog\/the-full-funnel-power-of-reddit-for-media-and-entertainment-brands\"><span><span><span><span><span><span><span><span>new research<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/a><span><span><span><span><span><span> into the effectiveness of its ad platform for media and entertainment advertisers. A study conducted by <\/span><\/span><\/span><\/span><\/span><\/span><span><span><span><span><span><span><span>TransUnion showed that Reddit ads generated an average $6.85 ROAS for media and entertainment advertisers.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<div align=\"center\"><img decoding=\"async\" alt=\"Reddit entertainment ads\" data-imagemodel=\"199898\" src=\"https:\/\/imgproxy.divecdn.com\/pT0SVhg64e6wP7Y65b0b14KqDb-0GFYOUMqagPAVTRQ\/g:ce\/rs:fit:1600:0\/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9yZWRkaXRfZW50ZXJ0YWlubWVudF9hZHMucG5n.webp\"\/><\/div>\n<p><span><span><span><span><span><span><span>The study, which looked at U.S. media and entertainment campaigns from Q1 2023 to Q4 2025<\/span><\/span><\/span><\/span><\/span><\/span><\/span><span><span><span><span><span><span>, also found that Reddit campaigns had a halo effect for other campaign elements, amplifying the performance of expanded promotions across other surfaces.<\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<div align=\"center\"><img decoding=\"async\" alt=\"Reddit entertainment ads\" data-imagemodel=\"199899\" src=\"https:\/\/imgproxy.divecdn.com\/-rdCBskCfWQA5F-Upps65rTBWirJrJHeI3SC2_6mPCQ\/g:ce\/rs:fit:1600:0\/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9yZWRkaXRfZW50ZXJ0YWlubWVudF9hZHMyLnBuZw==.webp\"\/><\/div>\n<p><span><span><span><span><span><span>As per Reddit: \u201c<\/span><\/span><\/span><\/span><\/span><\/span><span><span><span><span><span><span><span>Reddit is not just where people talk about what they have already seen. It is where they decide what to watch next. In a world flooded with algorithmic recommendations, <\/span><\/span><\/span><\/span><\/span><\/span><\/span><span><span><span><span><span><span>82% of redditors say they trust human opinions over AI summaries when making entertainment decisions. That human signal matters because these are active decision-makers looking for real perspective before they commit their time and attention.\u201d<\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span><span>Accompanying data from Samba showed that Reddit ads also drove an average <\/span><\/span><\/span><\/span><\/span><\/span><\/span><span><span><span><span><span><span>18% incremental tune-in lift across both linear and streaming platforms.<\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span><span>\u201cAnd once viewers arrived, they stayed,\u201d Reddit said. \u201c<\/span><\/span><\/span><\/span><\/span><\/span><\/span><span><span><span><span><span><span>Households exposed to Reddit ads watched a median of 106 minutes of content, 15% more than the competitive benchmark.\u201d<\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span><span>The data underlined the potential of Reddit in powering entertainment promotions. It also showed how the platform can drive expanded conversation and broader influence.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span><span>With AI chatbots <\/span><\/span><\/span><\/span><\/span><\/span><\/span><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.socialmediatoday.com\/news\/reddit-emerges-as-key-focus-ai-search-brand-discovery\/760462\/\"><span><span><span><span><span><span><span><span><span>increasingly using Reddit as a key source of information<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/a><span><span><span><span><span><span><span>, that influence may be expanding even more. This is especially true as more people turn to ChatGPT and similar tools to assist in discovery.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span><span>It\u2019s a worthy consideration either way, with the data showing that Reddit conversations not only drive response in the app, but can also reach other platforms and users.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<\/p><\/div>\n<p><em> \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n<p><em> \u2018 Some details of this article were extracted from the following source www.socialmediatoday.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Listen to the article 2 min This audio is auto-generated. Please let us know if you have feedback. Reddit shared new research into the effectiveness of its ad platform for media and entertainment advertisers. A study conducted by TransUnion showed that Reddit ads generated an average $6.85 ROAS for media and entertainment advertisers. The study, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2461562,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25172],"tags":[],"class_list":["post-2461561","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2026\/06\/Reddit-campaigns-drive-performance-on-and-off-the-platform.webp","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2461561","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2461561"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2461561\/revisions"}],"predecessor-version":[{"id":2461563,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2461561\/revisions\/2461563"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2461562"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2461561"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2461561"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2461561"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}