<\/p>\nThe one-club legend<\/h2>\n
Perhaps the middle ground is not to rent a celebrity but to commit to one. Use the same star, and no one else’s, for long enough, and something shifts: the loan signing becomes a one-club legend, a face that no longer just carries fame but comes to mean your brand and nobody else’s. That is how a celebrity becomes a distinctive asset: fame and distinction in the same person, attention and memory in the same signing.<\/p>\n
Gary Lineker has been the face of Walkers crisps for the best part of thirty years \u2014 long enough that we can’t picture the crisp without the man, or the man without the crisp. There is exactly one Lineker, mind, and that’s the whole point. While everyone around you splashes out on the latest one-season wonder, committing to a star means holding your nerve and naming the same starting XI season after season. The timely you can buy, but the timeless you have to earn \u2014 the same way, for years.<\/p>\n
So sign the star if you like. Just make sure that when the contract’s up, it’s the brand people remember, and not the celeb.<\/p>\n
Creative Bloq is now easier to access than ever before with our on-the-go app, which brings you all the content you know and love from our website, but in a super-streamlined design.<\/em><\/p>\n<\/div>\n \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n \u2018 Some details of this article were extracted from the following source www.creativebloq.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"For its World Cup campaign, Visa’s signed the bloke who played Ted Lasso. Building on his on-screen role as football’s most famous fictional coach, Jason Sudeikis is tapping it in next to Lamine Yamal and Erling Haaland. Meanwhile, Adidas is also fielding Lamine Yamal, alongside Jude Bellingham, with Timoth\u00e9e Chalamet and Bad Bunny as the […]<\/p>\n","protected":false},"author":2,"featured_media":2461767,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25177],"tags":[],"class_list":["post-2461766","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-celebrities"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2026\/06\/Why-celebrity-World-Cup-ads-arent-always-a-good-idea.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2461766","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2461766"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2461766\/revisions"}],"predecessor-version":[{"id":2461768,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2461766\/revisions\/2461768"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2461767"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2461766"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2461766"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2461766"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}