{"id":2462087,"date":"2026-06-16T14:07:16","date_gmt":"2026-06-16T14:07:16","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2462087"},"modified":"2026-06-16T14:07:16","modified_gmt":"2026-06-16T14:07:16","slug":"disney-announces-rebrand-will-return-focus-to-kids-and-family-entertainment","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/disney-announces-rebrand-will-return-focus-to-kids-and-family-entertainment\/","title":{"rendered":"Disney Announces Rebrand, Will Return Focus To \u201cKids and Family\u201d Entertainment"},"content":{"rendered":"

<\/p>\n

\n

On June 15, Disney Branded Television announced it would rebrand as Disney Kids & Family. This division of The Walt Disney Company<\/a> already focused on televised entertainment targeted at children and families, such as the Disney Channel and Disney Junior.<\/p>\n

Disney Branded Television Announces Rebrand<\/h2>\n
Credit: Ludo Studio<\/figcaption><\/figure>\n

Debra OConnell, who took over as Chairman of U.S. Entertainment Television for Disney in March amid the Bob Iger to Josh D\u2019Amaro CEO changeover, announced the change alongside the President of Disney Branded Television (now Disney Kids & Family), Ayo Davis, on Monday. OConnell said she had reviewed and approved the rebrand after taking over as Chairman.<\/p>\n

\u201cTogether, we have built enduring franchises beloved by kids and families around the world,\u201d OConnell and Davis wrote in a memo to creative partners. \u201cOur new name better reflects the creativity, ambition and storytelling we\u2019re known for, while bringing greater clarity to the creative community about who we are and what we create.\u201d<\/p>\n

\"mickey
Credit: Disney<\/figcaption><\/figure>\n

\u201cWhile our name is changing, our commitment to great storytelling \u2013 and to all of you \u2013 remains exactly the same,\u201d they continued in the memo, which was shared first by Deadline<\/em><\/a>.<\/p>\n

Disney<\/a> Branded Television was created in 2020 under former President Gary Marsh; Davis took over in 2021. The division handles family-friendly and child-focused content for Disney+, Disney Jr., Disney Channel, and other digital platforms (like YouTube). The new name and management structure brought the division formerly known as Disney Channels Worldwide into the streaming age following the advent of Disney+.<\/p>\n

Disney Kids & Family oversees short-form content, television series such as Phineas & Ferb\u00a0<\/em>and Mickey Mouse Clubhouse<\/em><\/a>, one-off specials, and even made-for-TV movie franchises such as Camp Rock\u00a0<\/em>(2008) and\u00a0Zombies\u00a0<\/em>(2018). Notably, the division also handled the acquisition and distribution of the hit Australian television show Bluey\u00a0<\/em>in the United States.<\/p>\n