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SAN JOSE, Calif.<\/strong>\u00a0\u2014\u00a0BelicoFest\u00a0is making history in the Bay Area by landing at PayPal Park on Saturday, Aug. 29, 2026, marking the stadium\u2019s first-ever live music event. The lineup of artists, soon to be announced, is set to shape the current and future sound of\u00a0m\u00fasica\u00a0mexicana alongside crossover voices pushing the genre into\u00a0new territory.\u00a0\u00a0<\/p>\n<\/p><\/div>\n Home of Major League Soccer\u2019s San Jose Earthquakes since 2015, PayPal Park has hosted world-class soccer, community\u00a0programming\u00a0and large-scale sporting events, but never a concert.\u00a0BelicoFest\u2019s\u00a0arrival changes that, planting a flag for\u00a0m\u00fasica\u00a0mexicana in a market where the genre has long outpaced its live infrastructure.\u00a0\u00a0<\/p>\n<\/p><\/div>\n \u201cWe\u2019re excited that\u00a0BelicoFest\u00a0is coming to PayPal Park for our inaugural\u00a0live music event,\u201d\u00a0said Earthquakes President Jared Shawlee.\u00a0\u201cSan Jose has become a premier destination for sports and entertainment, and we\u2019re proud to add world-class\u00a0concerts to\u00a0our lineup.\u201d\u00a0<\/p>\n<\/p><\/div>\n Now in its third year,\u00a0BelicoFest, in partnership with Spotify, continues to build infrastructure around Musica Mexicana\u2019s rise in the U.S. The festival drew more than 30,000 fans in Phoenix in 2025 with Peso Pluma headlining, and its 2026 expansion into Los Angeles and San Jose signals a broader ambition: not just to grow, but to scale the genre\u2019s live footprint into the country\u2019s most culturally significant Latin markets.\u00a0\u00a0<\/p>\n<\/p><\/div>\n \u201cSan Jose and the Bay Area have helped shape the growth of\u00a0m\u00fasica\u00a0mexicana for years; bringing\u00a0Belicofest\u00a0here is about honoring that and giving Northern California a festival experience built at the highest level,\u201d said Ramiro Bojorquez & Andr\u00e9s Charvel, founders of For\u00a0The\u00a0Culture. \u201cThis marks the first time PayPal Park is hosting an event like this, and we know there is no better place for it out there.\u201d\u00a0\u00a0<\/p>\n<\/p><\/div>\n BelicoFest\u00a0is produced by For\u00a0The\u00a0Culture and backed by 515 Entertainment, the Mexico City-based promoter driving the brand’s expansion across both sides of the border. That structure plugs directly into one of the largest live production infrastructures in the Southwest, built over two decades by co-founder Ramiro Bojorquez through a portfolio of vertically integrated event and production companies. The result is a festival that\u00a0operates\u00a0with the muscle of a major touring platform while keeping the cultural specificity of a community-built event.\u00a0\u00a0<\/p>\n<\/p><\/div>\n That backing is no accident. For The Culture was founded by two operators with deep r\u00e9sum\u00e9s in large-scale live entertainment. Bojorquez has produced more than 4,000 events over 20 years, scaling experiences from intimate 1,000-capacity rooms to full productions exceeding 60,000 people per day, and has worked with talent including Peso Pluma, Don Toliver, Snoop Dogg, Ice Cube and Avicii. Co-founder Andres Charvel brings\u00a0a track record\u00a0of executing some of the most ambitious live events in Mexico, including two sold-out stadium shows for Kanye West, 10-date runs for Shakira and multiple consecutive years of\u00a0Circoloco\u00a0in Mexico City.\u00a0\u00a0<\/p>\n<\/p><\/div>\n BelicoFest\u00a0is built around a simple premise: to reflect the audience it serves. That means programming that mirrors how\u00a0m\u00fasica\u00a0mexicana is lived, not just performed, and creating space for established headliners and next-generation voices to share the same stage.\u00a0\u00a0<\/p>\n<\/p><\/div>\n Fans can sign up now at\u00a0LAYLO<\/a>\u00a0for first access to tickets, plus exclusive lineup\u00a0updates\u00a0and festival news. For more information about\u00a0BelicoFest, visit\u00a0belicofest.com<\/a>.\u00a0\u00a0<\/p>\n<\/p><\/div>\n PayPal Park, home to Major League Soccer\u2019s San Jose Earthquakes, is an 18,000-seat soccer-specific stadium\u00a0located\u00a0on Coleman Avenue\u00a0adjacent to\u00a0the San Jose International Airport. The European-inspired building is the first cloud-enabled venue in MLS and is equipped with Cisco Wi-Fi 6. The stadium features a canopy roof and the steepest-raked seating in MLS to provide the best possible fan experience. Additionally, the north end zone houses the largest outdoor bar in North America, a two-acre fan zone and a double-sided video scoreboard. The suites and club seats are\u00a0located\u00a0at field level, giving fans a premium experience unlike any other in professional sports. The stadium has hosted numerous non-MLS regular season events since its inaugural season in 2015, including the 2025 Concacaf Gold Cup, the 2025 National Women\u2019s Soccer League Final, Leagues Cup 2024 and 2023, a 2018 FIFA World Cup qualifier for the U.S. Men\u2019s National Team, the 2016 Major League Soccer All-Star Game against Arsenal FC, the International Champions Cup, numerous U.S. Men\u2019s and Women\u2019s National Team friendlies and the World Rugby Pacific Nations Cup. For more information about PayPal Park, visit\u00a0www.sjearthquakes.com<\/a>.<\/p>\n<\/p><\/div><\/div>\n