{"id":2462937,"date":"2026-06-16T23:01:27","date_gmt":"2026-06-16T23:01:27","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2462937"},"modified":"2026-06-16T23:01:27","modified_gmt":"2026-06-16T23:01:27","slug":"director-denies-james-francos-weird-tiktoks-are-movie-promo-while-promoting-their-new-movie","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/director-denies-james-francos-weird-tiktoks-are-movie-promo-while-promoting-their-new-movie\/","title":{"rendered":"Director denies James Franco&#8217;s weird TikToks are movie promo while promoting their new movie"},"content":{"rendered":"<p><\/p>\n<div data-article-body=\"true\">\n<h3 class=\"mb-4 text-lg font-bold\">Key Points<\/h3>\n<ul class=\"mb-4\">\n<li class=\"ml-4 list-disc\">\n<div class=\"\">\n<p class=\"mb-4 text-lg md:leading-8 break-words\">James Franco has joined TikTok to release a series of unsettling videos in which he swears he&#8217;s &#8220;not promoting anything.&#8221;<\/p>\n<\/div>\n<\/li>\n<li class=\"ml-4 list-disc\">\n<div class=\"\">\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Franco wears a shirt with the name &#8220;Bruce Robinson&#8221; scrawled on the front in the videos, wherein he asks for help addressing &#8220;some serious s&#8212;.&#8221;<\/p>\n<\/div>\n<\/li>\n<li class=\"ml-4 list-disc\">\n<div class=\"\">\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Fans have pointed to the fact that Franco&#8217;s new account only follows two others \u2014 the upcoming film <em>Love Meets in the Sunshine<\/em> and its director, Christian Guiton.<\/p>\n<\/div>\n<\/li>\n<\/ul>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">What is going on with <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/ew.com\/person\/james-franco\/\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"elm:link;elmt:article_link;slk:James Franco;itc:0;sec:content-canvas\" data-yga=\"{&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yLinkText&quot;:&quot;James Franco&quot;}\" class=\"link \">James Franco<\/a>? Maybe just another job.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">The former A-lister, who retreated from Hollywood for five years after <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/ew.com\/movies\/james-franco-agreement-sexual-misconduct-allegations\/\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"elm:link;elmt:article_link;slk:settling a sexual misconduct lawsuit;itc:0;sec:content-canvas\" data-yga=\"{&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yLinkText&quot;:&quot;settling a sexual misconduct lawsuit&quot;}\" class=\"link \">settling a sexual misconduct lawsuit<\/a> from former students of his acting school, has already made his comeback of sorts, appearing in international films like Claudio Giovannesi&#8217;s 2024 drama <em>Hey Joe <\/em>and small genre pics like 2025&#8217;s <em>Bunny-Man<\/em>.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">But in the wake of former close collaborator Seth Rogen saying he has <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/ew.com\/seth-rogen-confirms-he-hasnt-spoken-to-james-franco-in-long-time-11997783\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"elm:link;elmt:article_link;slk:&quot;no plans&quot; to work with Franco again;itc:0;sec:content-canvas\" data-yga=\"{&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yLinkText&quot;:&quot;&amp;quot&quot;}\" class=\"link \">&#8220;no plans&#8221; to work with Franco again<\/a>, the 48-year-old appears to be gearing up for something special over on his new TikTok account, where he published his first video on June 3.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">\u201cHey guys, this is James Franco. Me, really James Franco. I\u2019m here at my house. I&#8217;m not promoting anything, okay? I&#8217;m making this account because some serious s&#8212; is going on,&#8221; Franco begins the <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/@jamesfranco2319\/video\/7647257750799453453\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"elm:link;elmt:article_link;slk:first video;itc:0;sec:content-canvas\" data-yga=\"{&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yLinkText&quot;:&quot;first video&quot;}\" class=\"link \">first video<\/a>, looking panicked and dressed in a ratty blue T-shirt decked out with two vertical strands of tape and the name &#8220;Bruce Robinson&#8221; scrawled across the front.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Franco&#8217;s new followers were quick to flood into the comment section with their suspicions that there was more to the posts than the actor was letting on. Eagle-eyed TikTokers quickly deduced that Franco&#8217;s new account is only following two others \u2014 the official account for an upcoming film titled <em>Love Meets in the Sunshine<\/em> and Christian Guiton, the film&#8217;s director.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">&#8220;James, respectfully, if this is marketing for a movie, gas is $5.00 and eggs are still expensive. We cannot afford to be getting played right now,&#8221; one user wrote.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\"><em>Entertainment Weekly <\/em>has reached out to Guiton, and to a representative for Franco for comment.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">In subsequent videos, Franco moodily <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/@jamesfranco2319\/video\/7647264004066249997\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"elm:link;elmt:article_link;slk:sauntering around a kitchen;itc:0;sec:content-canvas\" data-yga=\"{&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yLinkText&quot;:&quot;sauntering around a kitchen&quot;}\" class=\"link \">sauntering around a kitchen<\/a> to trending audio, <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/@jamesfranco2319\/video\/7648853618711416078\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"elm:link;elmt:article_link;slk:warns;itc:0;sec:content-canvas\" data-yga=\"{&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yLinkText&quot;:&quot;warns&quot;}\" class=\"link \">warns<\/a> that &#8220;if I disappear, you know what happened,&#8221; <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/@jamesfranco2319\/video\/7649769058719649038\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"elm:link;elmt:article_link;slk:swears;itc:0;sec:content-canvas\" data-yga=\"{&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yLinkText&quot;:&quot;swears&quot;}\" class=\"link \">swears<\/a> he&#8217;s &#8220;not making it up,&#8221; and <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/@jamesfranco2319\/video\/7651715268606971166\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"elm:link;elmt:article_link;slk:talks about;itc:0;sec:content-canvas\" data-yga=\"{&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yLinkText&quot;:&quot;talks about&quot;}\" class=\"link \">talks about<\/a> an &#8220;alien&#8221; he believes resides in his garage.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">The official TikTok account for <em>Love Meets in the Sunshine <\/em>features behind-the-scenes <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/@thesunshinemovie\/video\/7648691704517741838\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"elm:link;elmt:article_link;slk:clips;itc:0;sec:content-canvas\" data-yga=\"{&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yLinkText&quot;:&quot;clips&quot;}\" class=\"link \">clips<\/a> of Franco and others shooting scenes, while the film&#8217;s Instagram <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/DRf05t7kqRD\/?utm_source=ig_web_copy_link&amp;igsh=MzRlODBiNWFlZA==\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"elm:link;elmt:article_link;slk:touts news;itc:0;sec:content-canvas\" data-yga=\"{&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yLinkText&quot;:&quot;touts news&quot;}\" class=\"link \">touts news<\/a> of Franco&#8217;s casting.<\/p>\n<figure class=\"relative mb-4\">\n<div class=\"relative\"><button aria-label=\"View larger image\" class=\"group absolute bottom-0 size-full\" data-ylk=\"elm:expand;itc:1;sec:image-lightbox;slk:lightbox-open;\"><span class=\"absolute bottom-3 right-3 rounded-full bg-primary p-3 opacity-100 shadow-elevation-3 transition-opacity duration-300 group-hover:block group-hover:opacity-100 md:p-[17px] lg:bottom-6 lg:right-6 lg:bg-primary\/90 lg:p-5 lg:opacity-0 lg:shadow-none\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\" class=\"flex-none size-4 -scale-x-100 text-primary lg:size-6 [&amp;_path]:fill-current\"><path fill=\"currentColor\" d=\"M3.1 3.1V11h1.8V6.314l5.392 5.393 1.415-1.414L6.313 4.9H11V3.1zm17.8 17.8V13h-1.8v4.686l-5.393-5.393-1.415 1.414 5.393 5.393H13v1.8z\"\/><\/svg><\/span><\/button><dialog aria-label=\"Modal Dialog\" aria-modal=\"true\" class=\"fixed bottom-0 left-0 right-0 top-0 z-4 size-full max-h-none max-w-none bg-primary hidden\"\/><\/div><figcaption class=\"relative text-sm mt-1 pr-2.5\">\n<p><i>Seth Rogen and James Franco at the &#8216;Pineapple Express&#8217; premiere in 2008<br \/>Credit: Jamie McCarthy\/WireImage<\/i><\/p>\n<\/figcaption><\/figure>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">The comedy costarring Cloud 9 co-founder Nick Antonyan and KISS frontman Gene Simmons wrapped in November, per <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/deadline.com\/2025\/11\/james-franco-loves-meets-in-the-sunshine-1236628951\/\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"elm:link;elmt:article_link;slk:Deadline Hollywood;itc:0;sec:content-canvas\" data-yga=\"{&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yLinkText&quot;:&quot;Deadline Hollywood&quot;}\" class=\"link \"><em>Deadline Hollywood<\/em><\/a>.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">The logline reads as follows: &#8220;After a chance encounter, a terminally ill ball of sunshine (Franco) talks a grumpy drifter (Antonyan) into driving him across the desert to meet a maybe-real doctor (Forrie J. Smith). What should be a quick trip becomes a wild, chaotic and heartwarming ride that changes them in ways neither saw coming.&#8221;<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">In a June 5 TikTok, Guiton noted that he &#8220;spoke with James&#8221; about his odd first few videos, but the actor &#8220;didn&#8217;t give me much. He was just like, &#8216;I found something&#8230; and everyone needs to know.'&#8221; Guiton even pointed out the fact that Franco only follows him and <em>Sunshine<\/em>, and then points out that, despite promising the videos aren&#8217;t promo, &#8220;now I&#8217;m doing promo.&#8221;<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">&#8220;It&#8217;s not a science fiction movie. It&#8217;s not a conspiracy movie. If I was promoting <em>Sunshine<\/em>, this is not how we would do it,&#8221; Guiton said.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Read the original article on <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/ew.com\/director-denies-james-franco-weird-tiktoks-are-movie-promo-12000255\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"elm:link;elmt:article_link;slk:Entertainment Weekly;itc:0;sec:content-canvas\" data-yga=\"{&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yLinkText&quot;:&quot;Entertainment Weekly&quot;}\" class=\"link \">Entertainment Weekly<\/a><\/p>\n<\/div>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><script async src=\"\/\/www.tiktok.com\/embed.js\"><\/script><\/p>\n<p><em> \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n<p><em> \u2018 Some details of this article were extracted from the following source www.yahoo.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Key Points James Franco has joined TikTok to release a series of unsettling videos in which he swears he&#8217;s &#8220;not promoting anything.&#8221; Franco wears a shirt with the name &#8220;Bruce Robinson&#8221; scrawled on the front in the videos, wherein he asks for help addressing &#8220;some serious s&#8212;.&#8221; Fans have pointed to the fact that Franco&#8217;s [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2462938,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25172],"tags":[481394,484464,304953,22488],"class_list":["post-2462937","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment","tag-bruce-robinson","tag-christian-guiton","tag-james-franco","tag-tiktok"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2026\/06\/Director-denies-James-Francos-weird-TikToks-are-movie-promo-while.jpeg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2462937","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2462937"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2462937\/revisions"}],"predecessor-version":[{"id":2462939,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2462937\/revisions\/2462939"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2462938"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2462937"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2462937"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2462937"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}