{"id":2463222,"date":"2026-06-17T03:52:44","date_gmt":"2026-06-17T03:52:44","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2463222"},"modified":"2026-06-17T03:52:44","modified_gmt":"2026-06-17T03:52:44","slug":"warner-music-india-expands-into-bengali-music-market-leader-with-svf-entertainment-deal","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/warner-music-india-expands-into-bengali-music-market-leader-with-svf-entertainment-deal\/","title":{"rendered":"Warner Music India expands into Bengali music market leader with SVF Entertainment deal"},"content":{"rendered":"<br><div>\n\n\t\t\n\t\t\n<p class=\"wp-block-paragraph\">Warner Music India has entered into a partnership with Kolkata-headquartered media conglomerate <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/svf.in\/\">SVF Entertainment<\/a> to gain a foothold in the Bengali music market.\n\n\n\n\n\n<\/p><p class=\"wp-block-paragraph\">SVF Entertainment, which has produced over 180 movies and 30 TV shows in Bengali since its foundation in 1995, runs the video-streaming platform and Hoichoi and the record label SVF Music.\n\n\n\n\n\n<\/p><p class=\"wp-block-paragraph\">With an extensive catalogue of both soundtracks as well as pop and devotional music spanning more than 2,000 songs, and a 70% market share, SVF Music division is said to be India\u2019s largest Bengali-language label.\n\n<\/p>\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Its releases include 80% of film composer and singer-songwriter Anupam Roy\u2019s discography until date as well tracks by music director Jeet Gannguli and playback singers Arijit Singh and Shreya Ghoshal.\n\n\n\n\n\n<\/p><p class=\"wp-block-paragraph\">\u201cSome of India\u2019s most enduring cultural movements have emerged from Bengal, and its music continues to inspire generations across borders,\u201d says Warner Music India managing director Jay Mehta.\n\n\n\n\n\n<\/p><p class=\"wp-block-paragraph\">\u201cSVF has been instrumental in building that legacy, making it the ideal partner as we cement our commitment to regional music in India.\u201d\n\n\n\n\n\n\n<\/p><p class=\"wp-block-paragraph\">The major\u2019s tie-up with SVF follows its investments and distribution deals with companies specialising in music made in south Indian languages (Divo, in which it acquired a majority stake) as well as in Punjabi, Haryanvi and Bhojpuri (EYP Creations, Global Music Junction, Sky Digital and Ziiki Media).\n\n\n\n\n\n<\/p><p class=\"wp-block-paragraph\">As with all those partnerships the aim, says Mehta, is to take Bengali music \u201cto the global stage\u201d and \u201creach listeners worldwide\u201d with SVF Entertainment.\n\n\n<section id=\"block-35\" class=\"below-content widget widget_block\"><nav class=\"jp-relatedposts-i2 wp-block-jetpack-related-posts\" data-layout=\"grid\" aria-label=\"Related Stories\"><h3 class=\"wp-block-heading\">Related Stories<\/h3><\/nav><\/section><section id=\"block-32\" class=\"below-content widget widget_block\"><aside>\n\t\t<\/aside>\n<\/section><section id=\"block-25\" class=\"below-content widget widget_block\">\n\n<\/section><\/div>\r\n<p><em> \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\r\n<p><em> \u2018 Some details of this article were extracted from the following source musically.com \u2019 <\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Warner Music India has entered into a partnership with Kolkata-headquartered media conglomerate SVF Entertainment to gain a foothold in the Bengali music market. SVF Entertainment, which has produced over 180 movies and 30 TV shows in Bengali since its foundation in 1995, runs the video-streaming platform and Hoichoi and the record label SVF Music. With [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2463223,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25172],"tags":[22578,360133,333850],"class_list":["post-2463222","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment","tag-india","tag-music-labels","tag-warner-music"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2026\/06\/Warner-Music-India-expands-into-Bengali-music-market-leader-with.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2463222","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2463222"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2463222\/revisions"}],"predecessor-version":[{"id":2463224,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2463222\/revisions\/2463224"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2463223"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2463222"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2463222"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2463222"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}