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\n\tVariety\u00a0will host\u00a0Brand Entertainment\u00a0for Fans, presented by Walmart\u00a0Connect,\u00a0on\u00a0Monday, June 22, during\u00a0the\u00a0Cannes\u00a0Lions\u00a0International Festival of\u00a0Creativity, bringing\u00a0together executives from Walmart, the NFL,\u00a0L\u2019Or\u00e9al\u00a0USA\u00a0and Spotify.\u00a0The event will\u00a0convene\u00a0from\u00a0the\u00a0sports, music,\u00a0retail\u00a0and beauty\u00a0industries\u00a0for\u00a0a\u00a0conversation\u00a0exploring how brands are succeeding at the intersection of culture,\u00a0creativity,\u00a0and\u00a0commerce.\u00a0\u00a0 \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n \u2018 Some details of this article were extracted from the following source variety.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":" Variety\u00a0will host\u00a0Brand Entertainment\u00a0for Fans, presented by Walmart\u00a0Connect,\u00a0on\u00a0Monday, June 22, during\u00a0the\u00a0Cannes\u00a0Lions\u00a0International Festival of\u00a0Creativity, bringing\u00a0together executives from Walmart, the NFL,\u00a0L\u2019Or\u00e9al\u00a0USA\u00a0and Spotify.\u00a0The event will\u00a0convene\u00a0from\u00a0the\u00a0sports, music,\u00a0retail\u00a0and beauty\u00a0industries\u00a0for\u00a0a\u00a0conversation\u00a0exploring how brands are succeeding at the intersection of culture,\u00a0creativity,\u00a0and\u00a0commerce.\u00a0\u00a0\u00a0Moderated by\u00a0Variety\u2019s\u00a0Co-Editor-in-Chief\u00a0Cynthia\u00a0Littleton,\u00a0the discussion will feature\u00a0Seth Dallaire, EVP and\u00a0Chief Growth Officer of Walmart Inc.; Tim\u00a0Ellis,\u00a0EVP and Chief Marketing Officer of\u00a0the\u00a0NFL; Dustee\u00a0 Jenkins, Chief Public Affairs […]<\/p>\n","protected":false},"author":2,"featured_media":2464301,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25172],"tags":[484718],"class_list":["post-2464300","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment","tag-walmart-cannes-lions"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2026\/06\/Variety-Announces-Brand-Entertainment-for-Fans-Spotlighting-Leaders.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2464300","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2464300"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2464300\/revisions"}],"predecessor-version":[{"id":2464302,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2464300\/revisions\/2464302"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2464301"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2464300"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2464300"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2464300"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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Moderated by\u00a0Variety\u2019s\u00a0Co-Editor-in-Chief\u00a0Cynthia\u00a0Littleton,\u00a0the discussion will feature\u00a0Seth Dallaire, EVP and\u00a0Chief Growth Officer of Walmart Inc.; Tim\u00a0Ellis,\u00a0EVP and Chief Marketing Officer of\u00a0the\u00a0NFL; Dustee\u00a0 Jenkins, Chief Public Affairs Officer, Spotify;\u00a0and Han Wen,\u00a0Chief Digital and Marketing Officer\u00a0of\u00a0L\u2019Or\u00e9al USA. The panel will examine\u00a0how leading brands are\u00a0leveraging entertainment,\u00a0strategic\u00a0partnerships and cultural relevance\u00a0to deepen consumer engagement and strengthen audience connections.\u00a0\u00a0
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\u201cCreativity has always inspired action. At Walmart,\u00a0we\u2019re\u00a0helping brands connect culture, creativity and commerce in ways that feel relevant\u00a0for\u00a0customers and measurable for advertisers. By bringing together storytelling, media,\u00a0retail\u00a0and technology,\u00a0we\u2019re\u00a0creating new opportunities to turn engagement into meaningful business results,\u201d said Seth Dallaire,\u00a0EVP\u00a0and Chief Growth Officer, Walmart.\u00a0
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\u201cFans are no longer just audiences; they\u2019re communities\u00a0that\u00a0brands earn their\u00a0way into\u00a0through entertainment and cultural relevance. Partnering with Walmart Connect allows us to spotlight how leaders across retail, sports,\u00a0music\u00a0and beauty are doing exactly that, and Cannes Lions is the perfect stage for the conversation,\u201d said Michelle Fine-Smith, SVP, Global B2B Partnerships, Variety.\u00a0
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If you are attending Cannes Lions\u00a0and would like to attend this event, please request an invitation at\u00a0Variety.com\/WalmartConnect<\/em><\/a>.\u00a0<\/em>\u00a0<\/p>\n<\/div><\/div>\n