International<\/a> unveiled a Southeast Asian bundle at APOS this week, and Disney+ teamed up with CJ ENM\u2019s Tving in Japan late last year. Amazon, meanwhile, is seeking to cast itself as a central aggregator that others can simply plug into.<\/p>\n\n\tThe strategy is most developed in India, Prime Video\u2019s largest Asian market, where the company is folding a free, ad-supported tier into its paid service. Through its integration of Amazon MX Player, Prime Video now bills itself as India\u2019s largest streaming service for exclusive originals, marrying its premium subscriber base with MX Player\u2019s free reach \u2014 a combination it is selling to creators and advertisers as scale that only Reliance\u2019s JioStar can realistically rival.<\/p>\n
\n\tShilangi Mukherji, who heads Prime Video India\u2019s subscription business, marked the service\u2019s 10 years in the country at APOS by highlighting the company\u2019s multilingual, originals-first approach. More than 60 percent of its customers stream in four or more languages, and the platform programs in 10, with deep investment in Hindi, Tamil and Telugu, she said. India is now home to the largest slate of Prime Video originals outside the United States, she added, with 60 percent of its series renewed for further seasons, more than 100 titles launched and another 100-plus in the pipeline.<\/p>\n
\n\tMukherji also cited the recent arrival of Amazon MGM Studios\u2019 local operations and rising demand for the platform\u2019s movie rentals as evidence that Indian viewers are increasingly willing to pay for premium cinema at home.<\/p>\n
\n\tIn Japan, Prime Video\u2019s second-largest APAC market, also marking a decade on the platform, country manager Keisuke Oishi recalled having to build a subscription-streaming habit almost from scratch in 2015, in a market still anchored to free-to-air television.<\/p>\n
\n\t\u201cWe had to establish an entirely new category of subscription video,\u201d he said, \u201cin a locale where most of the customers were on free-to-air TV.\u201d<\/p>\n
\n\tPrime Video Japan has since broadened across four content pillars \u2014 anime, scripted entertainment, unscripted programming and live sports \u2014 among them a live boxing business that launched in 2022 and has grown to 15 events, plus a slate of manga adaptations that have connected with local audiences.<\/p>\n
\n\tGandhi described the Asia-Pacific region as central to Prime Video\u2019s global plans \u2014 not just \u201ca key driver of growth,\u201d but a market where new ideas are generated, such as India\u2019s tiered and mobile-first plans and its multilingual programming, some of which could eventually be rolled out elsewhere.<\/p>\n<\/div>\n
\u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n \u2018 Some details of this article were extracted from the following source www.hollywoodreporter.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"Amazon\u2019s Prime Video used the APOS media conference in Bali to argue that the future of streaming in the Asia-Pacific region lies not in a single subscription but in an \u201centertainment hub\u201d \u2014 a one-stop platform tying together its originals, partner channels, rentals and add-on subscriptions behind a single log-in. The vision, shared by the […]<\/p>\n","protected":false},"author":2,"featured_media":2464997,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25172],"tags":[306113,484571,28008,24379],"class_list":["post-2464996","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment","tag-amazon-prime-video","tag-apos","tag-asia","tag-international"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2026\/06\/Amazon-Bets-APAC-Future-on-Building-the-Entertainment-Hub.jpeg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2464996","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2464996"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2464996\/revisions"}],"predecessor-version":[{"id":2464998,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2464996\/revisions\/2464998"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2464997"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2464996"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2464996"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2464996"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}