Variety<\/em>. \u201cBut audience adoption and market growth indicate that it is evolving into a major new content category that will be embraced by the wider media and entertainment industry.\u201d<\/p>\n\n\t\u201cThe biggest misconception is that microdrama is limited to romance, low production values or a one-time-wonder project,\u201d he adds.<\/p>\n
\n\tFor Jia, the evolution of vertical entertainment is closely tied to the future of IP. \u201cWith the evolution of distribution channels, the way new IP is created has diversified,\u201d he adds. \u201cVertical storytelling will be the most important channel for future IP.\u201d<\/p>\n
\n\tAI is expected to play a major role in that evolution. While acknowledging widespread concerns about AI\u2019s impact on creative industries, Jia says ReelShort is already exploring AI as a parallel production workflow rather than simply a support tool.<\/p>\n
\n\tAsked whether ReelShort sees itself competing with streaming giants such as Netflix, Disney and Prime Video, Jia is unequivocal. \u201cWe are not competing,\u201d he says. \u201cWe are creating a new category.\u201d<\/p>\n<\/div>\n
\u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n \u2018 Some details of this article were extracted from the following source variety.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"ReelShort is accelerating its Southeast Asia expansion with a new strategic partnership with Philippine telecommunications giant Globe, even as founder and CEO Joey Jia says the future of the company extends far beyond microdramas. The pact comes just two months after ReelShort launched its first major Southeast Asian partnership with Thailand\u2019s AIS, as the company […]<\/p>\n","protected":false},"author":2,"featured_media":2465441,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25172],"tags":[484571,480256,373591,451671],"class_list":["post-2465440","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment","tag-apos","tag-joey-jia","tag-microdramas","tag-reelshort"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2026\/06\/ReelShort-CEO-Joey-Jia-Eyes-Broader-Entertainment-Ecosystem-at-APOS.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2465440","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2465440"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2465440\/revisions"}],"predecessor-version":[{"id":2465442,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2465440\/revisions\/2465442"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2465441"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2465440"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2465440"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2465440"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}