<\/p>\n
When Brian Grazer has an idea for a movie, he now starts with a chatbot. The co-founder of Imagine Entertainment \u2014 the company behind \u201cA Beautiful Mind,\u201d \u201cApollo 13\u201d and \u201cLiar Liar\u201d \u2014 said he sits down with Anthropic\u2019s AI assistant, Claude, to rough out a story before handing it to a writer.<\/p>\n
\u201cYou can build the whole thing into an outline. You still need a screenwriter. I always believe you need a screenwriter,\u201d Grazer said during a keynote at UCLA\u2019s Entertainment Symposium on Thursday. What once could have taken up to a year, he said, now takes him about a week \u2014 but the human writer stays.<\/p>\n
That balance \u2014 AI as an accelerant rather than a replacement \u2014 captures where much of Hollywood has landed in practice. Amazon MGM, Lionsgate<\/u><\/a>, Netflix<\/u><\/a> and Disney<\/u><\/a> have all made major investments in the technology. The sharper question at the symposium, which drew many of the industry\u2019s top lawyers and dealmakers to the Westwood campus, was not whether to use AI but how: who authorizes it, how far it goes and who gets paid.<\/p>\n For the companies building the tools, the answer increasingly comes from the client. Studios, production companies and distributors regularly approach Promise, a generative AI company, to bring AI into their productions, and each arrives with its own usage guidelines, said the company\u2019s president, Jamie Byrne. Those rules govern which AI models Promise may use and what protections apply \u2014 effectively letting each client decide how heavily AI figures into the work.<\/p>\n \u201cIt comes down to a risk appetite,\u201d Byrne said during a panel on AI. \u201cWe know that there\u2019s talent that are staunchly against it. We know that there are many who are okay with it.\u201d<\/p>\n He framed adoption as a competitive necessity: \u201cEvery time there\u2019s a technology change, certain studios or production companies rise. Others fall, and it\u2019s usually the ones that are not leaning into the new tool.\u201d<\/p>\n Ron Howard, also of Imagine Entertainment, argued the limits will ultimately be set elsewhere \u2014 by viewers. \u201cSure, it\u2019s about efficiencies and budgets, but more than anything, audiences are going to tell us where those restrictions are,\u201d he said. He expects AI-generated content to settle into its own subgenre over time, with audiences signaling what they will accept.<\/p>\n The most contested ground is labor, where consent has become the dividing line. The emergence of synthetic performers such as Tilly Norwood<\/u><\/a> has made AI a central issue in SAG-AFTRA\u2019s contract. The union\u2019s most recent agreement<\/u><\/a> draws a clear line between authorized digital replicas, which use a performer\u2019s likeness with their consent, and fully synthetic creations.<\/p>\n Talent agencies are organizing around the same principle. In recent years, Creative Artists Agency began digitally scanning clients into what it calls the CAA Vault, building a replica of a client\u2019s image, likeness and voice while leaving the talent in complete control of how it is used.<\/p>\n That control is beginning to carry real value, said Tammy Brandt, CAA\u2019s deputy general counsel, who said she is seeing more deals that involve digital likeness. Hollywood has been slow to work out how to monetize these replicas, she said, but once it does, audiences will start to encounter them more often.<\/p>\n \u201cYou have to lean into the technology and understand what it can do, and honestly, how you can make money, work with talent and with creative assets in a way that the user is interested in,\u201d Brandt said. \u201cThere\u2019s a little bit of trial and error as you go with that.\u201d<\/p>\n<\/p><\/div>\n \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n \u2018 Some details of this article were extracted from the following source www.latimes.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":" When Brian Grazer has an idea for a movie, he now starts with a chatbot. The co-founder of Imagine Entertainment \u2014 the company behind \u201cA Beautiful Mind,\u201d \u201cApollo 13\u201d and \u201cLiar Liar\u201d \u2014 said he sits down with Anthropic\u2019s AI assistant, Claude, to rough out a story before handing it to a writer. \u201cYou can […]<\/p>\n","protected":false},"author":2,"featured_media":2466742,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25172],"tags":[],"class_list":["post-2466741","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2026\/06\/A-tool-or-or-a-human-replacement-How-Hollywood-deals.com2F972Ffa2Fe1a9dd4741019052096f47e7.jpeg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2466741","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2466741"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2466741\/revisions"}],"predecessor-version":[{"id":2466743,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2466741\/revisions\/2466743"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2466742"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2466741"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2466741"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2466741"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}