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ADISQ has unveiled a major plan to promote Francophone music in Montreal.<\/p>\n
YTthe nonprofit organization dedicated to supporting independent music in Quebec has presented 50 initiatives as part of a project titled \u201cMontr\u00e9al, faites du bruit,\u201d meant to enhance the promotion, visibility and opportunities for Francophone music in Montreal.<\/p>\n
\u201cVoices from the music community, as well as from the economic and institutional sectors, are drawn to the importance of promoting our music,\u201d says Eve Par\u00e9, executive director of ADISQ. \u201cIndeed, promotion is not a side effect: it is a collective decision. We become attached to the music we hear, and it is by working together that we enable Quebec Francophone music to reach its audiences.”<\/p>\n
ADISQ is notably tackling this expansion by connecting with its youth. Starting Oct. 1, elementary and high school students will be able to participate in the first-ever “Vote des \u00e9coles,” where a fan-favourite song will be voted for and crowned by the Quebec youth and the artist will be nominated at the annual ADISQ Gala<\/a>. It’s the latest step in their “L’Adisq \u00e0 l’\u00e9cole” program which is actively connecting young students with music in schools and educational spaces. The organization will also partner with Espace St-Denis to further bridge its educational involvement with the local music scene and performance opportunities. It will introduce a new project titled “La R\u00e9cr\u00e9 chanson,” which expands on “L’Adisq \u00e0 l’\u00e9cole” by having one of the artists in its cohort the chance to perform within a curated lineup, and for schoolchildren to attend the show.<\/p>\n ADISQ is also partnering with several key cultural sites and media giants in Quebec to further the promotion of Francophone music within Montreal. In partnership with Place des Arts, ADISQ will host a special show as part of “Les Veill\u00e9es,” an existing series of six shows that spotlights rising and breakthrough talent, with the winner of breakthrough artist of the year at the ADISQ Gala as the performer.<\/p>\n On the visibility side, ADISQ has announced plans to team up with Qu\u00e9b\u00e9cor, the major Quebec media telecommunications conglomerate behind big companies like Vid\u00e9otron, TVA, and more. This partnership, which occurs through the “Faire r\u00e9sonner nos musiques dans la ville” project, will feature Francophone artists more prominently across the city’s digital advertising network, increasing their presence throughout the city.<\/p>\n