<\/p>\n
Blink49\u2019s branded entertainment division, Brand Studio, recently launched a vertical video division \u2014 and it has just announced its first project in the space. \u201cMurder at the Mansion,\u201d described as an \u201coriginal vertical micro-drama designed for mobile-first audiences,\u201d is set for this fall.<\/p>\n
Blink49 head of vertical content Tieren Hawkins is writing the micro drama. On board is Uber Eats, which will be a part of the original murder mystery series via integration into the \u201cMurder at the Mansion\u201d narrative.<\/p>\n
Blink 49 Brand Studio president Adam Puchalsky plans to share more details as he attends the Cannes Lions festival next week.<\/p>\n
\u201cThis is exactly the type of project Brand Studio was created to develop,\u201d Puchalsky said in a statement. \u201c\u2018Murder at the Mansion\u2019 demonstrates how brands can play a meaningful role within original stories while creating engaging entertainment for audiences. In partnership with Uber Eats, this project explores how brands can become part of the narrative in authentic and creative ways. It will deliver entertainment and business results at the same time. As we head into Cannes Lions, where global brand storytelling is front and center, this project reflects where content, brands and audience behavior are headed.\u201d<\/p>\n
Blink49 collaborated with Omnicom on creating the vertical video partnership with Uber Eats.<\/p>\n
Indie studio Blink49 is based in Toronto, and has offices in L.A., Vancouver and New York. The company is backed by Fifth Season and Bell Media, and has investments in Front Street Pictures and digital comedy studio\u00a0Stapleview, and also has acquired Pier21 Films and Lighthearted Entertainment.<\/p>\n
Best of Variety<\/strong><\/p>\n Sign up for Variety’s Newsletter<\/a>. For the latest news, follow us on Facebook<\/a>, Twitter<\/a>, and Instagram<\/a>.<\/p>\n<\/div>\n \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n \u2018 Some details of this article were extracted from the following source www.yahoo.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":" Blink49\u2019s branded entertainment division, Brand Studio, recently launched a vertical video division \u2014 and it has just announced its first project in the space. \u201cMurder at the Mansion,\u201d described as an \u201coriginal vertical micro-drama designed for mobile-first audiences,\u201d is set for this fall. Blink49 head of vertical content Tieren Hawkins is writing the micro drama. […]<\/p>\n","protected":false},"author":2,"featured_media":2467248,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25172],"tags":[485418,485419,393950,436077],"class_list":["post-2467247","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment","tag-brand-studio","tag-murder-at-the-mansion","tag-uber-eats","tag-vertical-video"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2026\/06\/Blink49s-Brand-Studio-Plans-First-Vertical-Video-\u2018Murder-at-the.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2467247","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2467247"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2467247\/revisions"}],"predecessor-version":[{"id":2467249,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2467247\/revisions\/2467249"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2467248"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2467247"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2467247"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2467247"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}