{"id":2467669,"date":"2026-06-19T22:05:15","date_gmt":"2026-06-19T22:05:15","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2467669"},"modified":"2026-06-19T22:05:15","modified_gmt":"2026-06-19T22:05:15","slug":"know-more-about-the-nigerian-music-industry-lessons-from-afrobeats-to-the-world","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/know-more-about-the-nigerian-music-industry-lessons-from-afrobeats-to-the-world\/","title":{"rendered":"Know More About the Nigerian Music Industry &#038; Lessons From \u201cAfrobeats to the World\u201d"},"content":{"rendered":"<p><\/p>\n<div id=\"main\">\n<div data-element-guid=\"ecba85ea-e183-4c01-9b99-9238afc4d66f\" class=\"articleHeader column rounded-image-edge-16 rounded-image-edge-mobile_16 hasCaption\">\n<p class=\"subtitle t18\" style=\"\">Watch the latest episode of the <span data-lab-italic_desktop=\"italic\" class=\"italic m-italic\">Afrobeats Intelligence<\/span> podcast, sponsored by Martell, featuring Nigerian music industry insider Excel Joab.<\/p>\n<p><figcaption itemprop=\"caption\" class=\"\">Excel Joab on Afrobeats Intelligence.<\/figcaption><figcaption itemprop=\"author\" class=\"\" data-byline-prefix=\"Photo\">by OkayAfrica\/Afrobeats Intelligence.<\/figcaption><\/p>\n<\/div>\n<div data-element-guid=\"78f058c8-733f-4b40-aba1-6009b65afde6\" class=\"bodytext large-12 small-12 medium-12\">\n<p>In the latest episode of <span class=\"font-weight-bold m-font-weight-bold \" data-lab-font_weight=\"font-weight-bold\">Afrobeats Intelligence<\/span>, presented by <span class=\"font-weight-bold m-font-weight-bold \" data-lab-font_weight=\"font-weight-bold\">Martell<\/span>, <span class=\"font-weight-bold m-font-weight-bold \" data-lab-font_weight=\"font-weight-bold\">Joey Akan<\/span> sits down with music industry insider <span class=\"font-weight-bold m-font-weight-bold \" data-lab-font_weight=\"font-weight-bold\">Excel Joab<\/span>.<\/p>\n<p>Excel Joab is the current Senior Manager of A&amp;R and Artist Development at AWAL (Sony Music) for West Africa; he\u2019s also a former Content Acquisition Manager at Boomplay, co-founder of Energize Music, and a key voice in Nigerian music strategy.<\/p>\n<p><!-- placeholder(#1) --><\/p>\n<p>In this episode, Excel Joab\u00a0 breaks down the current realities of the Nigerian music industry as he and Joey discuss return on investment in the business, the lessons we failed to learn from the global explosion of <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.okayafrica.com\/tag\/afrobeats\">Afrobeats<\/a>, the \u201cNow What\u201d moment Nigerian music finds itself in, and the international partners who have exited the market.\u00a0<\/p>\n<p>The two have a clear-eyed conversation on sustainability, growth, and the road ahead for artists, labels, and the industry.<\/p>\n<p>This episode of <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.okayafrica.com\/tag\/afrobeats%20intelligence\">Afrobeats Intelligence<\/a> is powered by OkayAfrica, the pulse of African culture, and presented by Martell.<\/p>\n<h2>Watch the full episode of Afrobeats Intelligence with Excel Joab below.<\/h2>\n<div data-element-guid=\"d1af03c8-8684-4156-8eb0-42c58102b374\" class=\"column youtube small-12 large-12 small-abs-12 large-abs-12\">\n<div class=\"content \" style=\"\">\n<div>\n<p>\n                    <iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/5r2f9XB0-EQ\" frameborder=\"0\" allowfullscreen=\"\"><\/iframe>\n                <\/p>\n<\/p><\/div><\/div>\n<\/div>\n<\/div><\/div>\n<p><em> \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n<p><em> \u2018 Some details of this article were extracted from the following source www.okayafrica.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Watch the latest episode of the Afrobeats Intelligence podcast, sponsored by Martell, featuring Nigerian music industry insider Excel Joab. Excel Joab on Afrobeats Intelligence.by OkayAfrica\/Afrobeats Intelligence. In the latest episode of Afrobeats Intelligence, presented by Martell, Joey Akan sits down with music industry insider Excel Joab. Excel Joab is the current Senior Manager of A&amp;R [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2467671,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25179],"tags":[],"class_list":["post-2467669","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-music"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2026\/06\/Know-More-About-the-Nigerian-Music-Industry-Lessons-From.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2467669","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2467669"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2467669\/revisions"}],"predecessor-version":[{"id":2467673,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2467669\/revisions\/2467673"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2467671"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2467669"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2467669"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2467669"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}