{"id":2470973,"date":"2026-06-22T18:51:17","date_gmt":"2026-06-22T18:51:17","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2470973"},"modified":"2026-06-22T18:51:17","modified_gmt":"2026-06-22T18:51:17","slug":"hailey-bieber-dares-to-bare-in-sexy-new-skims-campaign","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/hailey-bieber-dares-to-bare-in-sexy-new-skims-campaign\/","title":{"rendered":"Hailey Bieber Dares to Bare in Sexy New SKIMS Campaign"},"content":{"rendered":"<p><\/p>\n<div data-article-body=\"true\">\n<h3 class=\"mb-4 text-lg font-bold\">NEED TO KNOW<\/h3>\n<p class=\"mb-4 text-lg md:leading-8 break-words\"><strong>Key Takeaways<\/strong><\/p>\n<ul class=\"mb-4\">\n<li class=\"ml-4 list-disc\">\n<div class=\"\">\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Hailey Bieber stars in SKIMS&#8217; Everyday Cotton campaign featuring premium cotton bras and underwear in new styles<\/p>\n<\/div>\n<\/li>\n<li class=\"ml-4 list-disc\">\n<div class=\"\">\n<p class=\"mb-4 text-lg md:leading-8 break-words\">The collection, available in sizes XXS to 4X, combines classic cotton comfort with SKIMS&#8217; signature fit and design<\/p>\n<\/div>\n<\/li>\n<li class=\"ml-4 list-disc\">\n<div class=\"\">\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Bieber praised SKIMS&#8217; vision and shared her love for the brand&#8217;s versatile, soft, and easy-to-wear basics<\/p>\n<\/div>\n<\/li>\n<\/ul>\n<p class=\"mb-4 text-lg md:leading-8 break-words\"><a rel=\"nofollow\" target=\"_blank\" class=\"link \" href=\"https:\/\/people.com\/tag\/hailey-bieber\/\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"elm:link;elmt:article_link;slk:Hailey Bieber;itc:0;sec:content-canvas\" data-yga=\"{&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yLinkText&quot;:&quot;Hailey Bieber&quot;}\">Hailey Bieber<\/a> is bringing the sizzle this summer.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">The model, 29, was tapped by <a rel=\"nofollow\" target=\"_blank\" class=\"link \" href=\"https:\/\/people.com\/tag\/kim-kardashian\/\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"elm:link;elmt:article_link;slk:Kim Kardashian;itc:0;sec:content-canvas\" data-yga=\"{&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yLinkText&quot;:&quot;Kim Kardashian&quot;}\">Kim Kardashian<\/a> as the star of the SKIMS Everyday Cotton campaign, posing in several undergarments for a sexy photoshoot that highlights the brand&#8217;s premium cotton collection of bras and underwear.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">The latest campaign was photographed by Mert Alas and unveiled on Monday, June 22. The collection modeled by Bieber, a longtime friend of SKIMS co-founder and Chief Creative Officer Kardashian, showcases key styles including the Triangle Bralette and Hipster in Peony.<\/p>\n<figure class=\"relative mb-4\">\n<div class=\"relative\"><button aria-label=\"View larger image\" class=\"group absolute bottom-0 size-full\" data-ylk=\"elm:expand;itc:1;sec:image-lightbox;slk:lightbox-open;\"><span class=\"absolute bottom-3 right-3 rounded-full bg-primary p-3 opacity-100 shadow-elevation-3 transition-opacity duration-300 group-hover:block group-hover:opacity-100 md:p-[17px] lg:bottom-6 lg:right-6 lg:bg-primary\/90 lg:p-5 lg:opacity-0 lg:shadow-none\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\" class=\"flex-none size-4 -scale-x-100 text-primary lg:size-6 [&amp;_path]:fill-current\"><path fill=\"currentColor\" d=\"M3.1 3.1V11h1.8V6.314l5.392 5.393 1.415-1.414L6.313 4.9H11V3.1zm17.8 17.8V13h-1.8v4.686l-5.393-5.393-1.415 1.414 5.393 5.393H13v1.8z\"\/><\/svg><\/span><\/button><dialog aria-label=\"Modal dialogue\" aria-modal=\"true\" class=\"fixed bottom-0 left-0 right-0 top-0 z-4 size-full max-h-none max-w-none bg-primary hidden\"\/><\/div><figcaption class=\"relative text-sm mt-1 pr-2.5\">\n<p><i>Hailey Bieber stars in SKIMS Everyday Cotton campaign.<br \/>Credit: SKIMS<\/i><\/p>\n<\/figcaption><\/figure>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">&#8220;Hailey has a unique ability to make even the simplest pieces feel elevated,&#8221; said Kardashian in the press release. &#8220;Her approach to style is effortless, which made her the perfect person to bring Everyday Cotton to life.&#8221;<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Everyday Cotton, which was originally launched in February, is a core SKIMS collection that combines the feel of classic cotton with the brand&#8217;s signature fit. It features 10 bras and underwear styles inspired by some of SKIMS&#8217; most popular silhouettes.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\"><strong>Take PEOPLE with you! <\/strong><strong><a rel=\"nofollow\" target=\"_blank\" class=\"link \" href=\"https:\/\/www.magazines.com\/people-magazine.html?utm_source=people.com&amp;utm_medium=owned&amp;utm_campaign=editorialarticlemention\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"elm:link;elmt:article_link;slk:Subscribe to PEOPLE magazine;itc:0;sec:content-canvas\" data-yga=\"{&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yLinkText&quot;:&quot;Subscribe to PEOPLE magazine&quot;}\">Subscribe to PEOPLE magazine<\/a><\/strong><strong> to get the latest details on celebrity news, exclusive royal updates, how-it-happened true crime stories and more \u2014 right to your mailbox.<\/strong><\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">&#8220;For me, great basics are the foundation of every wardrobe,&#8221; said Bieber in the release. &#8220;The Everyday Cotton collection has all the qualities I look for \u2014 it&#8217;s soft, comfortable, and easy to wear no matter the occasion. These are the pieces I find myself reaching for again and again.&#8221;<\/p>\n<figure class=\"relative mb-4\">\n<div class=\"relative\"><img alt=\"Hailey Bieber stars in SKIMS Everyday Cotton campaign.Credit: SKIMS\" loading=\"lazy\" width=\"311\" height=\"480\" decoding=\"async\" data-nimg=\"1\" class=\"rounded-lg\" style=\"color:transparent\" src=\"https:\/\/s.yimg.com\/ny\/api\/res\/1.2\/kWzn4XUnnh7gBk9lwCQezw--\/YXBwaWQ9aGlnaGxhbmRlcjt3PTQyMDtoPTY0ODtjZj13ZWJw\/https:\/\/media.zenfs.com\/en\/people_218\/20666044bf5737021a05c7ff8a2f5663\"\/><\/div><figcaption class=\"relative text-sm mt-1 pr-2.5\">\n<p><i>Hailey Bieber stars in SKIMS Everyday Cotton campaign.<br \/>Credit: SKIMS<\/i><\/p>\n<\/figcaption><\/figure>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">The collection is available to shop in-store and online at <a rel=\"nofollow\" target=\"_blank\" class=\"link \" href=\"https:\/\/tracking.launchmetrics.com\/?ref=LhQAAPcFlUWMTmwyCmBsGBsHSDLWQQP1AQAAAK0ouVjHm9rBGt88tk8kMb0Z1wUurM0zuSJNahUCGzam9D9osom_1LTukKMGJZgofgjhKEabAoE02DmuVvUSotm3V2DpOdTW6Rx7apH4W6xwm4rO5OP19MKciebc_iUrIwPI8xz_LMtwPpB7dEEjWAf2xQCCA8dVdo7dcVpGD0Peh0uCHBJmM1uNcI2zaiEouLNGcXITyycvHNNIYFIXJ54FHFZFO13AwV8xFU4wpp9t\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"elm:link;elmt:article_link;slk:SKIMS.com;itc:0;sec:content-canvas\" data-yga=\"{&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yLinkText&quot;:&quot;SKIMS.com&quot;}\">SKIMS.com<\/a>. Styles come in sizes that range from XXS to 4X, with bras available in up to 38 sizes in classic SKIMS neutrals such as Snow, Light Heather Grey, Sienna Heather, Cocoa Heather, Onyx and most recently, Peony.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">&#8220;I&#8217;ve been a fan of Skims since the very beginning and am always wearing it,&#8221; Bieber told <a rel=\"nofollow\" target=\"_blank\" class=\"link \" href=\"https:\/\/www.wmagazine.com\/fashion\/hailey-bieber-skims-campaign-photos-interview\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"elm:link;elmt:article_link;slk:W Magazine;itc:0;sec:content-canvas\" data-yga=\"{&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yLinkText&quot;:&quot;W Magazine&quot;}\">W Magazine<\/a> in an email interview. &#8220;The brand and Kim have such a clear vision and truly care about what customers are looking for in their products and that was reflected in every step of the process.&#8221;<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">The news of Bieber&#8217;s SKIMS campaign was announced one day after Father&#8217;s Day, where she <a rel=\"nofollow\" target=\"_blank\" class=\"link \" href=\"https:\/\/people.com\/hailey-bieber-says-justin-best-daddy-shares-sweet-fathers-day-photo-teaching-son-jack-piano-12003647\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"elm:link;elmt:article_link;slk:penned a sweet tribute;itc:0;sec:content-canvas\" data-yga=\"{&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yLinkText&quot;:&quot;penned a sweet tribute&quot;}\">penned a sweet tribute<\/a> to her husband, <a rel=\"nofollow\" target=\"_blank\" class=\"link \" href=\"https:\/\/people.com\/tag\/justin-bieber\/\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"elm:link;elmt:article_link;slk:Justin Bieber;itc:0;sec:content-canvas\" data-yga=\"{&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yLinkText&quot;:&quot;Justin Bieber&quot;}\">Justin Bieber<\/a>, who&#8217;s the dad to their 22-month-old son, <a rel=\"nofollow\" target=\"_blank\" class=\"link \" href=\"https:\/\/people.com\/all-about-justin-hailey-bieber-son-11895981\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"elm:link;elmt:article_link;slk:Jack Blues Bieber;itc:0;sec:content-canvas\" data-yga=\"{&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yLinkText&quot;:&quot;Jack Blues Bieber&quot;}\">Jack Blues Bieber<\/a>.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">The <em>SWAG<\/em> musician appeared to be giving Jack a piano lesson in the first snap as the pair focused on the keys, seemingly unaware that a photo was being taken.<\/p>\n<figure class=\"relative mb-4\">\n<div class=\"relative\"><img alt=\"Hailey Bieber Stars in SKIMS Everyday Cotton campaign.Credit: SKIMS\" loading=\"lazy\" width=\"768\" height=\"960\" decoding=\"async\" data-nimg=\"1\" class=\"rounded-lg\" style=\"color:transparent\" src=\"https:\/\/s.yimg.com\/ny\/api\/res\/1.2\/04W5vhp9X5vSOPOcUzKbBw--\/YXBwaWQ9aGlnaGxhbmRlcjt3PTk2MDtoPTEyMDA7Y2Y9d2VicA--\/https:\/\/media.zenfs.com\/en\/people_218\/af640d13a2cc09110189c75bc8ace939\"\/><button aria-label=\"View larger image\" class=\"group absolute bottom-0 size-full\" data-ylk=\"elm:expand;itc:1;sec:image-lightbox;slk:lightbox-open;\"><span class=\"absolute bottom-3 right-3 rounded-full bg-primary p-3 opacity-100 shadow-elevation-3 transition-opacity duration-300 group-hover:block group-hover:opacity-100 md:p-[17px] lg:bottom-6 lg:right-6 lg:bg-primary\/90 lg:p-5 lg:opacity-0 lg:shadow-none\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\" class=\"flex-none size-4 -scale-x-100 text-primary lg:size-6 [&amp;_path]:fill-current\"><path fill=\"currentColor\" d=\"M3.1 3.1V11h1.8V6.314l5.392 5.393 1.415-1.414L6.313 4.9H11V3.1zm17.8 17.8V13h-1.8v4.686l-5.393-5.393-1.415 1.414 5.393 5.393H13v1.8z\"\/><\/svg><\/span><\/button><dialog aria-label=\"Modal dialogue\" aria-modal=\"true\" class=\"fixed bottom-0 left-0 right-0 top-0 z-4 size-full max-h-none max-w-none bg-primary hidden\"\/><\/div><figcaption class=\"relative text-sm mt-1 pr-2.5\">\n<p><i>Hailey Bieber Stars in SKIMS Everyday Cotton campaign.<br \/>Credit: SKIMS<\/i><\/p>\n<\/figcaption><\/figure>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">&#8220;Have you ever seen 2 heads be so similar?&#8221; the Rhode founder wrote over the image, referring to the father and son having almost identical haircuts, followed by a photo of Justin holding Jack while fishing.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">\u201cBest Daddy,\u201d she wrote over the image.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">In a third photo, Justin rested his chin on Jack&#8217;s shoulder while holding him with one arm.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Hailey finished the Father&#8217;s Day tribute on her Instagram Stories with a photo of her face resting on Justin&#8217;s cheek.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">\u201cBaby Daddy is very fine \ud83d\ude42\u200d\u2194\ufe0f\u201d she wrote over the snap.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Read the original article on <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/people.com\/hailey-bieber-strips-down-for-new-sexy-skims-campaign-12003993\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"elm:link;elmt:article_link;slk:People;itc:0;sec:content-canvas\" data-yga=\"{&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yLinkText&quot;:&quot;People&quot;}\" class=\"link \">People<\/a><\/p>\n<\/div>\n<p><em> \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n<p><em> \u2018 Some details of this article were extracted from the following source nz.news.yahoo.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>NEED TO KNOW Key Takeaways Hailey Bieber stars in SKIMS&#8217; Everyday Cotton campaign featuring premium cotton bras and underwear in new styles The collection, available in sizes XXS to 4X, combines classic cotton comfort with SKIMS&#8217; signature fit and design Bieber praised SKIMS&#8217; vision and shared her love for the brand&#8217;s versatile, soft, and easy-to-wear [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2470974,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25177],"tags":[486238,486237,24932,22082,24159,151258],"class_list":["post-2470973","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-celebrities","tag-classic-cotton","tag-everyday-cotton","tag-hailey-bieber","tag-justin-bieber","tag-kim-kardashian","tag-skims"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2026\/06\/Hailey-Bieber-Dares-to-Bare-in-Sexy-New-SKIMS-Campaign.jpeg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2470973","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2470973"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2470973\/revisions"}],"predecessor-version":[{"id":2470975,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2470973\/revisions\/2470975"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2470974"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2470973"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2470973"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2470973"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}