\t\t\t\t\t\t<\/p><\/div><\/div>\n<\/figure>\n<\/div>\n
\n\tBieber appears in the Everyday Cotton Triangle Bralette and Hipster in Peony against a bare gray backdrop, photographed with direct flash and a sharp shadow falling behind her. The campaign<\/a> also moves through black, white, heather gray and brown, alternating between color images and tightly framed black-and-white portraits.<\/p>\n \n\tThe styling stays simple, even by basics standards. Bieber poses in matching bras and underwear with little beyond the seamless background, straightforward lighting and the cotton pieces themselves in the frame.<\/p>\n \t\t\t\t\t\t \n\t\u201cFor me, great basics are the foundation of every wardrobe,\u201d Bieber said in an emailed statement. \u201cThe Everyday Cotton collection has all the qualities I look for. It\u2019s soft, comfortable and easy to wear no matter the occasion. These are the pieces I find myself reaching for again and again.\u201d<\/p>\n \t\t\t\t\t\t \n\tKim Kardashian, Skims cofounder<\/a> and chief creative officer, said Bieber\u2019s own approach to dressing made her a natural fit for the campaign.<\/p>\n \n\t\u201cHailey has a unique ability to make even the simplest pieces feel elevated,\u201d Kardashian said. \u201cHer approach to style is effortless, which made her the perfect person to bring Everyday Cotton to life.\u201d<\/p>\n \t\t\t\t\t\t \n\tEveryday Cotton launched in February with Jenner, who was also photographed by Alas. The collection takes 10 of Skims<\/a>\u2019 most familiar bra and underwear silhouettes and remakes them in cotton, spanning bralettes, briefs, thongs and boy shorts. Peony, which is listed as limited edition, joins Snow, Light Heather Grey, Sienna Heather, Cocoa Heather and Onyx in the current color lineup.<\/p>\n \n\tBieber is the latest addition to a Skims<\/a> campaign roster that has rarely had an empty seat. Post Malone<\/a> fronted a men\u2019s campaign last August, while Serena Williams and Sha\u2019Carri Richardson appeared alongside Kardashian in the first NikeSkims campaign<\/a> the following month.<\/p>\n \t\t\t\t\t\t \n\tThe Everyday Cotton assortment is available through Skims stores and the brand\u2019s website in sizes XXS to 4X, with bras offered in up to 38 sizes.<\/p>\n<\/div>\n \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n \u2018 Some details of this article were extracted from the following source wwd.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":" Skims did not wait long to give Everyday Cotton another celebrity close-up \u2014 this time with Hailey Bieber. The model just made her campaign debut for the brand in a new series photographed by Mert Alas, four months after Kylie Jenner introduced the cotton bra and underwear collection. Bieber appears in the Everyday Cotton Triangle […]<\/p>\n","protected":false},"author":2,"featured_media":2471041,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25177],"tags":[353634,24932,151258],"class_list":["post-2471040","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-celebrities","tag-campaign","tag-hailey-bieber","tag-skims"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2026\/06\/Hailey-Bieber-Makes-Her-Skims-Campaign-Debut-in-Everyday-Cotton.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2471040","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2471040"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2471040\/revisions"}],"predecessor-version":[{"id":2471042,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2471040\/revisions\/2471042"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2471041"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2471040"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2471040"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2471040"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"\"](\"https:\/\/wwd.com\/wp-content\/themes\/vip\/pmc-wwd-2021\/assets\/public\/lazyload-fallback.gif\")
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