<\/p>\n
Cannes Lions 2026 has released the shortlist for the Creative Commerce Lions category<\/strong>, one of the Festival\u2019s most relevant competitions for understanding how creativity is redefining modern commerce, from shopping experiences and transactional channels to retail media, digital platforms and new conversion models.<\/p>\n The Creative Commerce Lions celebrate innovative and creative approaches to online and offline commerce<\/strong>, recognising work that optimises different points of the customer journey and demonstrates how creativity can increase consumer engagement and drive commercial success.<\/p>\n The 2026 Jury President for Creative Commerce Lions is Phil Camarota, Chief Creative Officer at Flywheel, Global.<\/strong> His leadership brings deep experience in retail, commerce, shopper marketing and brand-building in environments where brands must both stand out and sell.<\/p>\n The Creative Commerce Lions 2026 shortlist includes 41 shortlisted entries<\/strong>, distributed across 17 subcategories spanning Consumer Goods, Travel, Leisure, Retail, Restaurants & Fast-Food Chains, Social\/Influencer Commerce, Entertainment Commerce, Innovative Use of Commerce Channel, Commerce Media, Targeting, Insights and Personalisation, In-Store Experiences, Customer Acquisition & Retention, Brand Strategy, End-to-End Commerce, Inclusive Commerce, Social Behaviour, Breakthrough on a Budget, Corporate Purpose & Social Responsibility, Use of Humour and Cultural Engagement.<\/p>\n The selection confirms that creative commerce is no longer only about selling products.<\/strong> This year\u2019s finalists show how brands are turning the act of buying into experience, entertainment, utility, social participation, personalisation, inclusion, purpose and community-building.<\/p>\n Colombia leads the shortlist with seven shortlisted entries<\/strong>, followed by the United States, Spain, Brazil, the United Arab Emirates, Germany, France, Canada, Mexico, Sweden, Singapore, Poland, Ecuador, India, New Zealand, Puerto Rico and Mainland China. The geographic spread confirms that Creative Commerce is now a global territory for brands, agencies, retailers, platforms and communities.<\/p>\n Among the most represented brands in the shortlist are \u00c1guila, Broadfork Produce, Oreo, McDonald\u2019s Nordics, McDonald\u2019s, Vaseline, Wis\u0142a Krak\u00f3w Football Club, C\u00e1mara Colombiana de Comercio Electr\u00f3nico, IKEA, Clash Royale, Farmacias Econ\u00f3micas, Laut gegen Nazis e.V. and Leroy Merlin.<\/strong> Their repeated presence across different subcategories shows that the strongest commerce ideas can live across product, channel, experience, data, culture and conversion.<\/p>\n In Consumer Goods, shortlisted work includes \u201cAdd the Look\u201d by Ego; \u201cResize the Price\u201d by \u00c1guila; \u201cCancer Prevention Discounts\u201d by Broadfork Produce; and \u201cOreo Cows\u201d by Oreo.<\/strong> This section shows how consumer brands are using promotions, shopping behaviour, culture, health, product and data to turn transactions into memorable ideas.<\/p>\n \u201cResize the Price\u201d by \u00c1guila, created by DAVID Bogot\u00e1 and DAVID Madrid, appears in both Consumer Goods and Targeting, Insights and Personalisation.<\/strong> Its double presence confirms the strength of an idea that connects price, behaviour, cultural context and commercial strategy through a direct consumer mechanic.<\/p>\n \u201cOreo Cows\u201d by Oreo, created by VML New York and VML Mexico City, also appears twice in the shortlist.<\/strong> The work competes in Consumer Goods and Customer Acquisition & Retention, showing the brand\u2019s ability to use product, creativity and shopping experience as tools to attract and retain audiences.<\/p>\n In Travel, Leisure, Retail, Restaurants & Fast-Food Chains, the shortlist includes \u201cPickle It Forward\u201d by McDonald\u2019s Nordics and \u201cThe Golden Zone\u201d by McDonald\u2019s.<\/strong> Both campaigns show how commerce can be activated through consumption habits, brand platforms, rewards, fast food and experiences designed to generate direct interaction.<\/p>\n Social\/Influencer Commerce includes \u201cVaseline Originals\u201d by Vaseline, created by Ogilvy Singapore.<\/strong> Its presence confirms the importance of creators, communities, social conversation and cultural credibility in an environment where influence can become a real route to purchase.<\/p>\n Entertainment Commerce brings together \u201cLucky Fan Index\u201d by Wis\u0142a Krak\u00f3w Football Club; \u201cGamers on Duty\u201d by Lenovo; \u201cField Barcode\u201d by Mercado Livre; and \u201cThe Golden Zone\u201d by McDonald\u2019s.<\/strong> This section demonstrates how entertainment, sport, gaming and fandom can operate as commerce platforms when they connect emotion, utility and conversion.<\/p>\n \u201cField Barcode\u201d by Mercado Livre, created by GUT S\u00e3o Paulo, stands out as one of the strongest ideas in the shortlist.<\/strong> Its presence in Entertainment Commerce shows how a brand can turn a visual code, a sporting context and a retail platform into a high-impact commercial experience.<\/p>\n Innovative Use of Commerce Channel includes \u201cAn Agent \u2018Como a Gente\u2019\u201d by Magazine Luiza and \u201cMandatory Vacation Packages\u201d by C\u00e1mara Colombiana de Comercio Electr\u00f3nico.<\/strong> Both entries reflect how commerce channels can become creative solutions when they integrate technology, consumer behaviour and business opportunities.<\/p>\n Commerce Media appears as a key area in the shortlist<\/strong>, with work including \u201cLime Guides\u201d by Corona; \u201cIKEA Preowned\u201d by IKEA; and \u201cBuild Your Own Super Bowl Commercial\u201d by Uber Eats. These pieces show how commerce media, brand platforms and shopping moments can become creative territories capable of driving attention, interaction and results.<\/p>\n \u201cIKEA Preowned\u201d, created by McCann Spain Madrid, appears in both Commerce Media and Customer Acquisition & Retention.<\/strong> Its double presence demonstrates how a second-hand platform can activate sustainability, circular commerce, consumer relationships and retention through a service-led idea.<\/p>\n Customer Acquisition & Retention is the largest subcategory in the shortlist<\/strong>, with six finalists: \u201cLucky Fan Index\u201d, \u201cIKEA Preowned\u201d, \u201cPickle It Forward\u201d, \u201cCopycats Welcome\u201d, \u201cOreo Cows\u201d and \u201cVaseline Originals\u201d. This concentration shows how commerce creativity is increasingly focused on building long-term relationships, not only generating immediate sales.<\/p>\n In In-Store Experiences, Cannes Lions shortlisted \u201cSaints P\u00e8res Extra Virgin Bar\u201d and \u201cKarangahape Returns\u201d.<\/strong> Their presence confirms that the physical store, the urban environment and the in-person experience remain strategic spaces for differentiation and commercial value.<\/p>\n Brand Strategy is represented by \u201cCif Clean My Name\u201d by Cif, created by Droga5, part of Accenture Song, S\u00e3o Paulo.<\/strong> The campaign shows how brand strategy can activate commerce when it connects utility, behaviour, reputation and a concrete consumer solution.<\/p>\n End-to-End Commerce includes \u201cUva Uva Bomb\u00f3n\u201d by Uva App, created by De la Cruz Ogilvy San Juan.<\/strong> The work highlights the potential of an idea capable of moving across the full commercial journey, from attention and participation to conversion and growth.<\/p>\n Inclusive Commerce recognises \u201cStreaming Out Loud\u201d by Kuaishou, created by Topic&Loong Beijing.<\/strong> Its inclusion underlines the importance of designing more accessible, open and participatory commercial experiences for diverse audiences.<\/p>\n Social Behaviour includes \u201cSpots for Shops\u201d, \u201cCopycats Welcome\u201d, \u201cA Drugstore in Your Pesebre\u201d and \u201c\u00a7HOPLEFTING\u201d.<\/strong> These campaigns show how commerce can start from real social behaviours to shift habits, activate conversation and build new forms of commercial interaction.<\/p>\n In Breakthrough on a Budget and Use of Humour, the shortlist includes \u201cThe Password Heist\u201d by Leroy Merlin, created by BETC Paris and BETC Fullsix Paris.<\/strong> Its double presence confirms that a commerce idea can stand out through strategic intelligence, a limited budget, humour and a simple mechanic with high participatory potential.<\/p>\n Corporate Purpose & Social Responsibility includes \u201cCancer Prevention Discounts\u201d by Broadfork Produce; \u201cCarefleet\u201d by Renault; and \u201cSeeds for Gaza\u201d by Careem.<\/strong> This section shows how commerce can also become a tool for health, mobility, humanitarian aid, prevention and social action.<\/p>\n Cultural Engagement includes \u201cA Drugstore in Your Pesebre\u201d by Farmacias Econ\u00f3micas; \u201cThe Period Uniform\u201d by Somos Martina; and \u201c\u00a7HOPLEFTING\u201d by Laut gegen Nazis e.V.<\/strong> These works demonstrate that the most relevant commerce ideas do not only respond to shopping needs, but also to symbols, rituals, social tensions and cultural conversations.<\/p>\n Mexico appears in the shortlist through \u201cOreo Cows\u201d by Oreo, developed with participation from VML Mexico City and production, media and PR teams in Mexico.<\/strong> The Mexican presence within a multinational campaign confirms the market\u2019s strength in commerce creativity, production, retail, consumer goods and regional activation.<\/p>\n Among the most repeated campaigns in the shortlist are \u201cResize the Price\u201d, \u201cCancer Prevention Discounts\u201d, \u201cOreo Cows\u201d, \u201cPickle It Forward\u201d, \u201cThe Golden Zone\u201d, \u201cVaseline Originals\u201d, \u201cLucky Fan Index\u201d, \u201cMandatory Vacation Packages\u201d, \u201cIKEA Preowned\u201d, \u201cCopycats Welcome\u201d, \u201cA Drugstore in Your Pesebre\u201d, \u201c\u00a7HOPLEFTING\u201d and \u201cThe Password Heist\u201d.<\/strong> Their presence across multiple subcategories highlights the strength of ideas that connect strategy, experience, channel and behaviour.<\/p>\n Creative Commerce Lions 2026 arrives at a decisive moment for the industry<\/strong>, as brands need to prove that creativity can deliver more than awareness: it must facilitate purchase, improve the journey, build loyalty, activate data, create utility and produce commercial growth.<\/p>\n With this shortlist, Cannes Lions 2026 confirms that commerce is one of the most dynamic frontiers of global creativity.<\/strong> The strongest ideas do not only lead people to buy; they transform the way people discover, consider, interact, pay, recommend and build relationships with brands.<\/p>\n<\/p><\/div>\n \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n \u2018 Some details of this article were extracted from the following source roastbrief.us \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":" Cannes Lions 2026 has released the shortlist for the Creative Commerce Lions category, one of the Festival\u2019s most relevant competitions for understanding how creativity is redefining modern commerce, from shopping experiences and transactional channels to retail media, digital platforms and new conversion models. 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