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For many years, singer-songwriter Chelsea Wolfe has been making dark, rapturous goth-folk. You can put on her music, and even if you aren’t actively listening, it can reshape the atmosphere of a room, the way that a burning incense stick might. Wolfe’s most recent album She Reaches Out To She Reaches Out To She<\/a><\/em> came out in 2024. These days, Wolfe is still working on new music, but now she’s also reshaping your environment thought different senses. She’s in the fragrance game now, baby!<\/p>\n Actually, Wolfe has been in the fragrance game for a while. Years ago, she collaborated with Lvnea on an oil perfume called P\u00eache Obsc\u00e8ne<\/a>. Now, she’s the face of Heretic Parfum’s Ghosts, a new scent that’s fully supposed to smell spectral. You’ll have to pardon me for a second here. I really don’t know anything about the perfume world. Is it normal for guys to say stuff like, “The world of fragrance and the world of ghosts and apparitions seem like the same language, being that they’re invisible and have this ability to create the idea of sensation”? Like, in major media outlets? That’s crazy. What a racket.<\/p>\n That quote does not come directly from Chelsea Wolfe. Instead, it’s from Heretic’s creative director and perfumer Douglas Little. In a Forbes<\/em> article about the launch of Ghosts<\/a>, Little says that he was listening to Wolfe when he developed the fragrance and that he was surprised when she enthusiastically agreed. Little says that Wolfe told him, “One of the big reasons I wanted to do this was that my new album is based on ghosts and this idea of things from the past that tend to appear in our future.” It’s fate. Here’s how a spooky perfume Instagram commercial looks when you add Wolfe to the equation.<\/p>\n