<\/p>\n
H<\/b>ere’s a summary of some of Tuesday’s winners and best work from this year’s Cannes Lions festival:<\/p>\n‘Original Forever’ for Adidas by Johannes Leonardo New York\/Adidas London – Entertainment Lions for Music, Grand Prix<\/h3>\n
‘Original Forever’ for Adidas Originals is a music-and-fashion campaign built around the return of Oasis and the band\u2019s long-standing relationship with Adidas. Rather than treating it as a simple merch drop, the work positions Adidas as part of Oasis\u2019s cultural mythology \u2014 woven into the look, attitude and fan identity that have surrounded the band for decades.<\/p>\n
The campaign taps into nostalgia, reunion fever, and the enduring visual codes of Britpop: parkas, terraces, gig crowds, Three Stripes, and Gallagher swagger. Its strength is that Adidas doesn\u2019t feel like an outsider borrowing music culture; it feels like a brand returning to a story it has always belonged to.<\/p>\n<\/div>\n
\u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n \u2018 Some details of this article were extracted from the following source creative.salon \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":" Here’s a summary of some of Tuesday’s winners and best work from this year’s Cannes Lions festival: ‘Original Forever’ for Adidas by Johannes Leonardo New York\/Adidas London – Entertainment Lions for Music, Grand Prix ‘Original Forever’ for Adidas Originals is a music-and-fashion campaign built around the return of Oasis and the band\u2019s long-standing relationship with […]<\/p>\n","protected":false},"author":2,"featured_media":2472874,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25172],"tags":[],"class_list":["post-2472873","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2026\/06\/Cannes-2026-Entertainment-Sport-Entertainment-Industry-Craft-Design-Film-Craft.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2472873","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2472873"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2472873\/revisions"}],"predecessor-version":[{"id":2472875,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2472873\/revisions\/2472875"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2472874"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2472873"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2472873"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2472873"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}