<\/p>\n
EXCLUSIVE:<\/strong> V10 Entertainment\u2019s management business Towerhouse has opened its doors to a suite of YouTube content creators.<\/p>\n Culture Genesis, the\u00a0LPGA, MotoAmerica, Japan Racing Association\u00a0(JRA),\u00a0syndicated series American Mayhem\u00a0with Larry The Cable Guy\u00a0and\u00a0Gunpowder & Sky-owned channels Cut and HiHo Kids have all struck digital management deals with Towerhouse, which brands itself as a \u201ccontent creation and platform rights management company.\u201d<\/p>\n More from Deadline<\/strong><\/p>\n The deals will see Towerhouse providing services such as YouTube rights management, content ID monetization and protection, backend channel operations and audience growth strategies.<\/p>\n The largest deal is with YouTube channel network Culture Genesis, which reaches 43 millon-plus U.S. households and generates more than two billion views per month across its portfolio. Towerhouse will exclusively manage content rights for its high-profile client roster, with V10 supporting upcoming content initiatives across channels.<\/p>\n The deal includes content ID support across more than 170+ channels, including Dad Jokes, All Def, and a roster of Gen Z and millennial creators and publishers.<\/p>\n \u201cWe\u2019re building on two fronts at once \u2014 deepening our sports roster with the LPGA, MotoAmerica, and JRA while growing our creator business alongside it,\u201d said Parker Jones, CEO of Towerhouse. \u201cTeaming up with Culture Genesis massively grows our creator business and significantly improves our channel monetization.<\/p>\n \u201cWe bring YouTube infrastructure and operations, they bring an outstanding sales team, and we\u2019re also developing original content together. This kind of large-scale, symbiotic partnership is exactly what we\u2019re set up for and want more of.\u201d<\/p>\n V10 bought Towerhouse last year, five years after former YouTube exec Jones founded the company to manage and monetize digital rights for online creators.<\/p>\n \u201cPartnering with Towerhouse, a leader in rights management, allows us to protect and grow our expanding network of 170-plus channels,\u201d said Shaun Newsum, CEO and founder of Culture Genesis. \u201cAs our network scales, safeguarding our creators\u2019 content and unlocking its full value across YouTube has never been more important.<\/p>\n \u201cTowerhouse brings world-class rights management infrastructure and controls, freeing our team to focus on what we do best \u2014 connecting brands to the new majority audiences through creator-led media on YouTube.\u201d<\/p>\n Best of Deadline<\/strong><\/p>\n Sign up for Deadline’s Newsletter<\/a>. For the latest news, follow us on Facebook<\/a>, Twitter<\/a>, and Instagram<\/a>.<\/p>\n<\/div>\n \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n \u2018 Some details of this article were extracted from the following source www.yahoo.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":" EXCLUSIVE: V10 Entertainment\u2019s management business Towerhouse has opened its doors to a suite of YouTube content creators. Culture Genesis, the\u00a0LPGA, MotoAmerica, Japan Racing Association\u00a0(JRA),\u00a0syndicated series American Mayhem\u00a0with Larry The Cable Guy\u00a0and\u00a0Gunpowder & Sky-owned channels Cut and HiHo Kids have all struck digital management deals with Towerhouse, which brands itself as a \u201ccontent creation and platform […]<\/p>\n","protected":false},"author":2,"featured_media":2473744,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25172],"tags":[351284,486805,356002,486804,486803,486802,23844],"class_list":["post-2473743","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment","tag-content-creators","tag-content-rights","tag-motoamerica","tag-parker-jones","tag-rights-management","tag-towerhouse","tag-youtube"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2026\/06\/Towerhouse-Signs-Deals-With-Spate-Of-YouTube-Content-Brands-Including.jpeg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2473743","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2473743"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2473743\/revisions"}],"predecessor-version":[{"id":2473745,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2473743\/revisions\/2473745"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2473744"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2473743"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2473743"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2473743"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}