{"id":2473895,"date":"2026-06-24T17:07:43","date_gmt":"2026-06-24T17:07:43","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2473895"},"modified":"2026-06-24T17:07:43","modified_gmt":"2026-06-24T17:07:43","slug":"bose-launches-bose-studios-sets-steven-soderbergh-project-exclusive","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/bose-launches-bose-studios-sets-steven-soderbergh-project-exclusive\/","title":{"rendered":"Bose Launches Bose Studios, Sets Steven Soderbergh Project (EXCLUSIVE)"},"content":{"rendered":"

<\/p>\n

\n

\n\tEXCLUSIVE:<\/strong>\u00a0Bose<\/a>, the more than 60-year-old consumer audio company, has announced the launch of Bose Studios<\/a>, a music-centered branded entertainment platform whose output will span music, film, TV, digital and live events.<\/p>\n

\n\tCreated by music fans, for music fans, Bose Studios launches its film and television slate with the support of Academy Award-winning producer Michael Sugar<\/a> and his company, Sugar23<\/a>.<\/p>\n

\n\tProjects at launch include an original documentary series developed in collaboration with Academy Award-winning filmmaker Steven Soderbergh<\/a> that will examine the intersection of creativity, innovation, and artistic expression.<\/p>\n

\n\tBose Studios is also working on a docuseries exploring the creative journeys of influential artists, as well as an original YouTube series, bridging music and community through intimate performances. The latter show will debut this fall with an episode centered on Sienna Spiro, the British-born singer-songwriter blending soul, jazz, and pop.<\/p>\n

\n\tBose\u2019s work through Bose Studios also includes the launch of Bose Records, which is billed not as a traditional record label, but rather, as a human-curated discovery platform for emerging and underappreciated artists. With Alissia, the Grammy-nominated songwriter\/producer known for her funk-infused sound, as its first signing, Bose Records will offer fans new means of engaging with their favorite music via a pipeline of experiences, partnerships, and content offerings.<\/p>\n

\n\tBose is one of more than 20 global brands<\/a> partnering with Sugar23 amid a transition from traditional advertising into branded entertainment, as a primary means of engaging with their audiences. Other previously announced notables include Starbucks, Chick-fil-A, and Procter & Gamble, to name just a few. The focus: Premium, creator-led and entertainment-forward content, rather than the ad-agency-style product of yesteryear.<\/p>\n

\n\tWhereas traditional advertising has been getting pricier and less effective in recent years as audiences fragment, skip ads and avoid ad-supported tiers, Bose has already been reaping rewards from early endeavors in content production.<\/p>\n

\n\tProjects launched so far include\u00a0Perfect Pitch<\/em>, a social series hosted by Amber Singletary built around music recommendation, memory and discovery;\u00a0the series Turn the Dial<\/em>, aimed at addressing the gender gap in music production and creating opportunities for women and non-binary producers; an activation with Grammy-nominated artist PlaqueBoyMax during this year\u2019s NBA All-Star break; and the\u00a0C-Series<\/em>\u00a0mixtape compilation with\u00a0NME<\/em>.<\/p>\n

\n\t\u201cBose has long been one of the world\u2019s most iconic music and lifestyle brands. As companies increasingly shift from competing for attention to creating the assets that generate it, Bose Studios represents a bold investment in culture, creativity, and storytelling,\u201d Sugar23\u2019s founder and CEO Michael Sugar told Deadline. \u201cWe\u2019re honored to partner with Bose as it builds meaningful relationships with artists, creators, and audiences around the world.\u201d<\/p>\n

\n\tExplaining his participation, Soderbergh said, \u201cI sparked to this idea because I use Bose headphones, I have a McIntosh amp, and I love music. The goal here is for signature filmmakers to do a personal deep dive on music they feel connected to, and if we succeed, the audience will never listen to that musician or group the same way again.\u201d<\/p>\n

\n\tGenerating around $3.5 billion in annual sales of headphones, speakers, soundbars, earbuds and other sound technology, Bose hasn\u2019t disclosed exactly how much it\u2019ll be pouring into Bose Studios, though sources indicated that the company has a \u201csignificant\u201d marketing budget and would ultimately like to juggle a packed slate of TV and film projects, social series, record releases, podcasts and live events. <\/p>\n

\n\tThe financial model will vary by project: Bose Studios will take on partners in some cases, and fully finance other efforts.<\/p>\n<\/div>\n

\u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n

\u2018 Some details of this article were extracted from the following source deadline.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

EXCLUSIVE:\u00a0Bose, the more than 60-year-old consumer audio company, has announced the launch of Bose Studios, a music-centered branded entertainment platform whose output will span music, film, TV, digital and live events. Created by music fans, for music fans, Bose Studios launches its film and television slate with the support of Academy Award-winning producer Michael Sugar […]<\/p>\n","protected":false},"author":2,"featured_media":2473896,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25172],"tags":[486830,486831,345057,347686,345058],"class_list":["post-2473895","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment","tag-bose","tag-bose-studios","tag-michael-sugar","tag-steven-soderbergh","tag-sugar23"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2026\/06\/Bose-Launches-Bose-Studios-Sets-Steven-Soderbergh-Project-EXCLUSIVE.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2473895","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2473895"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2473895\/revisions"}],"predecessor-version":[{"id":2473897,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2473895\/revisions\/2473897"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2473896"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2473895"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2473895"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2473895"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}