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\n\tSony Pictures Entertainment<\/a> has made a $100 million strategic investment in Cosm<\/a>, a start-up operator of venues presenting \u201cshared-reality\u201d programming like movies and live sports. <\/p>\n \n\tThe transaction will make SPE the lead investor in Cosm\u2019s Series C financing round, giving the studio owner a minority ownership stake. Ravi Ahuja, CEO of chairman of SPE, is also joining Cosm\u2019s board of directors. <\/p>\n \n\tThe move comes as a range of entertainment stakeholders push more aggressively into experiential offerings, meeting demonstrated demand from consumers willing to spend on more forward-looking fare. Imax has been a driver of significant box office revenue in recent years and has drawn acquisition interest<\/a> from multiple parties. Sphere Entertainment runs the No. 1 concert venue in terms of revenue, the tech-laden Sphere in Las Vegas, and the site has also successfully branched into movie exhibition<\/a>. Formats like ScreenX and 4DX have acquired loyal and growing followings after being adopted by mainstream theater owners.<\/p>\n \n\tLive sports has also been a major draw for Cosm, with fans willing to shell out up to $100 per person for top events via the company\u2019s dynamic pricing model. In 2024, Cosm raised $250 million<\/a> from investors including Steve Winn, former Milwaukee Bucks co-owner Marc Lasry; Cleveland Cavaliers owner Dan Gilbert; and\u00a0Bolt Ventures, co-run by Blackstone partner and sports team investor David Blitzer.<\/p>\n \n\tCosm opened its first location in Inglewood, CA, near SoFi Stadium and the Intuit Dome, in 2023, and has since expanded to Atlanta and Dallas. Locations in Cleveland and Detroit are due to open in the coming months, and others are on the road map. Each site\u2019s domed auditorium, with a 60-foot-tall, wrap-around 8K screen shows live sporting events year-round and has also been used for a string of specially retrofitted versions of Warner Bros. library films like The Matrix<\/em> and the first Harry Potter installment. Smaller surrounding rooms offer food and beverages, and screen-filled ancillary spaces. <\/p>\n \n\tIn an announcement, the companies said the investment \u201cadvances\u00a0SPE\u2019s focus on experiential entertainment, fandom and technology<\/a>, and reflects\u00a0Sony\u2019s\u00a0enduring strength at the intersection of technology and creativity.\u201d Plans call for Sony to \u201cexplore new ways to extend its world-class IP through differentiated, tech-forward experiences, and deepen audience engagement with the stories and worlds they love,\u201d they added.<\/p>\n \n\tSony\u2019s recent acquisition of the Alamo Drafthouse theater chain is another aspect of the company\u2019s buy-in to experiences.<\/p>\n \n\t\u201cCosm sits at the intersection of several trends shaping the future of entertainment. We\u2019ve followed Cosm since before launch and have been impressed with the quality of the experience and the enthusiasm it\u2019s generating with audiences,\u201d Ahuja said in a statement. \u201cWe\u2019re excited to support Cosm\u2019s next phase of growth and help bring these experiences to more fans around the world.\u201d \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n \u2018 Some details of this article were extracted from the following source deadline.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":" Sony Pictures Entertainment has made a $100 million strategic investment in Cosm, a start-up operator of venues presenting \u201cshared-reality\u201d programming like movies and live sports. The transaction will make SPE the lead investor in Cosm\u2019s Series C financing round, giving the studio owner a minority ownership stake. Ravi Ahuja, CEO of chairman of SPE, is […]<\/p>\n","protected":false},"author":2,"featured_media":2474011,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25172],"tags":[341298,345042,486841,304942,23239],"class_list":["post-2474010","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment","tag-cosm","tag-exhibition","tag-shared-reality","tag-sony-pictures-entertainment","tag-technology"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2026\/06\/Sony-Pictures-Entertainment-Invests-100M-In-Cosm-Operator-Of-Shared.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2474010","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2474010"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2474010\/revisions"}],"predecessor-version":[{"id":2474012,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2474010\/revisions\/2474012"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2474011"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2474010"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2474010"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2474010"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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SPE \u201cshares our passion for innovation and the future of the fan experience, and this investment represents that,\u201d added Cosm CEO Jeb Terry. \u201cWe will use this capital to fuel Cosm\u2019s growth as we expand our venue network and advance our technology initiatives across both Sports and Entertainment. Sony is one of the most storied technology and entertainment companies in the world with IP spanning across films, tv, music, and games. Together, we\u2019re positioned to bring more of the world\u2019s most iconic IP to life in Shared Reality<\/a> as we continue to super serve our fans around the world.\u201d\u00a0
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Goldman Sachs and Allen & Co. served as Cosm\u2019s financial advisors. \u00a0<\/p>\n<\/div>\n